Nielsen Norman Group – Ecommerce User Experience – 5th Edition

Description

Nielsen Norman Group – Ecommerce User Experience – 5th Edition download, Nielsen Norman Group – Ecommerce User Experience – 5th Edition review, Nielsen Norman Group – Ecommerce User Experience – 5th Edition free

Nielsen Norman Group – Ecommerce User Experience – 5th Edition

This report offers techniques for presenting straightforward customer service information so that customers can help themselves. Shoppers expect to find relevant information at the right time and place. Additional shopping assistance techniques can also help customers self-serve. When customers can quickly find information, it’s better, and less expensive, than when they must contact the company for assistance. For customers that do need to contact your company, we provide best practices for the design of live help and chat bots.

This 259-page report contains 75 design recommendations based on our user research. Discussions and 210 screenshot illustrations supplement the findings.

Topics

• Finding customer service information
  Naming and placement of customer service link
  Linking between customer service pages
  Organization of customer service information
  Promoting customer service information
• Customer service policy
  Policies that customers understand
  Dealing with long pages
  Details customers want
• Returns
  Return policy strategies
• Contacting the company
  How to feature contact information
  Contact forms
• Live help and Chatbots
  Promoting and implementing live chat
  Live chat strategies
  Chatbot design and management best practices
• Shopping assistance
  Product guides
  Contextual help

Research Method
The information in this report is based on five separate rounds of ecommerce studies for this and the previous four editions of this report. These studies included a mix of the following methodologies.

• Diary-based longitudinal studies
• Eyetracking
• Expert Review

Representative users tested 350+ ecommerce websites. The studies took place in the United States, the United Kingdom, Denmark, India and China

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.