David Sandler – You Can’t Teach a Kid to Ride a Bike at a Seminar (Ebook + Audible)

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David Sandler – You Can’t Teach a Kid to Ride a Bike at a Seminar (Ebook + Audible)

You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling

by David H. Sandler (Author)

The bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today’s ultra-competitive sales environment

“People make buying decisions emotionally and justify them logically.”

That shrewd, timeless insight from the first edition of this bestselling book has become a “no-brainer” among sales professionals. Now You Can’t Teach a Kid to Ride a Bike at a Seminar comes with new insights, information, and tools every sales leader can use. It combines Sandler’s classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling with up-to-date best practices from experienced trainers of Sandler, now run by David Mattson.

Editorial Reviews

From the Publisher
David H. Sandler, the founder of Sandler Training, created the breakthrough “stress-free” sales training program that forever changed the landscape of professional selling. He passed away in 1995.
David Mattson is the CEO of SandlerTraining, an international training and consulting organization headquartered in the United States. Since 1986, he has been a trainer and business consultant for management, sales, interpersonal communication, corporate team building and strategic planning throughout the United States and Europe.

About the Author
David H. Sandler, the founder of Sandler Training, created the breakthrough “stress-free” sales training program that forever changed the landscape of professional selling. He passed away in 1995.
David Mattson is the CEO of SandlerTraining, an international training and consulting organization headquartered in the United States. Since 1986, he has been a trainer and business consultant for management, sales, interpersonal communication, corporate team building and strategic planning throughout the United States and Europe.

Product details

Publisher ‏ : ‎ McGraw Hill; 1st edition (March 20, 2015)
Publication date ‏ : ‎ March 20, 2015
Language ‏ : ‎ English

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