Katelyn Bourgoin – Customer Camp – Clarity Call Cheatsheets

Description

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Katelyn Bourgoin – Customer Camp – Clarity Call Cheatsheets

Clarity Call Cheatsheets

Get explosive clarity about what works with any audience, fast

Contents

📍 START HERE

• Welcome Message From Katelyn
• Download All Cheatsheets
• A Quick Question…

1. QUICK START GUIDE

• Clarity Calls Quick Start Guide4.55 MB

2. INTERVIEW REQUEST TEMPLATES

• Interview Request Templates875 KB
• EDITABLE Interview Request Templates (Word)1.45 MB
• EDITABLE Interview Request Templates (Google Doc)
• Pre-Screen Survey Example & Walkthrough

3. INTERVIEW SCRIPTS

• Interview Scripts114 KB
• EDITABLE Interview Script (Word)223 KB
• EDITABLE Interview Script (Google Doc)

4. NOTE TAKING TEMPLATE

• Note Taking Template Walkthrough
• Note Taking Template56.7 KB

5. INTERVIEW SUMMARY

• Interview Summary Template382 KB
• EDITABLE Interview Summary (Word)219 KB
• EDITABLE Interview Summary (Google Doc)

6. BUYING JOURNEY MAPPING

• Mapping the Buying Journey Cheatsheet16.5 KB
• Case Study: Casper Mattress

BONUS RESOURCES
Here are some additional resources to help you to master your 1:1 interviews and take action on what you learn

• 🆕 Intro to Trigger Technique Framework
• Buying Journey Walkthrough
• Buyer Journey Interview (Peloton) with Bob Moesta
• Buying Journey Interview (Herman Miller Desk Chair)
• Buying Journey Interview (Spin Cleats)
• Copyhacker’s Voice Of Customer Webinar
• Customer Ranking Scorecard

BONUS PERSONA TEMPLATE

• Here’s a special bonus persona template
• Editable Buyer Persona Template1.18 MB
• EDITABLE Persona Template (Google Doc)

BONUS JTBD RESOURCES

• Quick Intro to Jobs To Be Done
• How to Write a Job Statement

• Frequently Asked Questions:

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