How TF – How TF Do I Scale?
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How TF – How TF Do I Scale?
THE ROADMAP FOR TAKING YOUR PROVEN BUSINESS TO THE NEXT LEVEL –
A course designed by the founders of 437, Hush Blankets, CROSSNET. By Hyla Nayeri, Adrien Bettio, Aaron Spivak, and Chris Meade with guest lectures by the founders of Nudestix, Arrae, Kov Essentials and more!
SO WHY TF SHOULD YOU TRUST US ?
- Lead by Forbes 30U30 Honorees
- Retail placements in over 3,000 stores globally
- Instagram following amassing to over 295K
- Products featured on celebrities such as, Kylie Jenner, JLo, Megan Thee Stallion, and more
- Featured in major publications such as, Forbes, Vogue, Coveteur, National Post, The Globe and Mail, and more
- Scaled businesses to 7 figures and beyond in less than 5 years
AN INVESTMENT IN YOURSELF –
If 2022 has taught us anything its that building an ecommerce business is harder than ever. It’s no longer as simple as launching a store and creating a few top performing Facebook ads and waking up to a Shopify store that’s doing tens of thousands in daily revenue. Costs are skyrocketing, ads don’t work the way they used to and customers are smarter than ever. That’s why we’ve built How TF Do I Scale. A course built by founders, for founders.
Over the past six months, Hyla Nayeri & Adrien Bettio (founders of 437), have teamed up with Aaron Spivak (Co-founder of Hush) and Chris Meade (Co-founder of CROSSNET) to create an encompassing 10+ hour course that will provide you with everything you will need to scale your business up to 7-8 figures and beyond.
HOW TF DID WE START ?
Hyla and Adrien co-founded How TF in 2021 after receiving countless questions on how they started their business. So was born, How TF Do I Start? The entrepreneurial crash course that takes the guesswork out of starting your business. Now they bring you How TF Do I Scale?
As How TF has grown, so has the community of entrepreneurs. We’ve put together a concrete guide to answer all of your questions on scaling your business. Led by four co-founders of multi-million dollar businesses who have a proven track record of scaling their individual companies. You’ll learn from industry icons who are experts in their niches.
WHAT TF YOU GET WHEN YOU ENROLL IN HOW TF DO I SCALE –
- Blueprint for collection collaborations that made over >$1M in revenue
- Proven strategies for breaking into retail for brands now in >30 retailers
- How to maximize your funnel and have a profitable email and SMS list
- Exclusive deals on apps we use, love, and swear by
- Influencer contracts and negotiation tips from a brand that earned $1M+ with organic social growth
- 17 easy to follow modules + Q&A from your co-founders
WHO TF SHOULD TAKE THIS COURSE ?
- Business with a proven track record who have made their first 6 figures
- Those killing it in e-comm but looking to expand into retail
- Those who have built a strong social brand, but have shied away from the numbers
- Have a robust online presence, but low turn out at in person activations
- Have broken into retail, but only have a few site visits a day
Module 1:
UNDERSTANDING DATA
- Who is buying and why?
- How to track your buying trends?
- Discovering bundling opportunities.
Module 2:
FUNNEL OPTIMIZATION
- Once they buy, where do they go?
- Pre-purchase welcome flow
- Using reviews to drive revenue
Module 3:
WEBSITE OPTIMIZATION
- Do’s and Don’ts for your website
- Building a mobile first website
- How to use heatmaps to improve your conversion rate
MEET YOUR CO-FOUNDERS –
Hyla Nayeri and Adrien Bettio are self-made entrepreneurs and BComm graduates from the Smith School of Business. They co-founded 437 at 21, in their final year of university, after realising the gap in the swimwear industry. In the last 4 years since launch, they’ve built a strong, loyal community that has helped them grow 5x year over year. 437’s iconic styles have now been worn by everyone you follow on Instagram — from Kylie Jenner, Megan Thee Stallion, Jennifer Lopez, and Addison Rae and been featured on Forbes, Cosmopolitian, HYPEBAE, and Vogue. In 2021 Hyla and Adrien were recognized under Forbes 30 Under 30 List and were receipts of RBC’s Women in Entrepreneurship award.
Chris is an Ecommerce nerd & Forbes 30U30 Honoree who has built one of the fastest growing backyard games on the planet. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.
Aaron is a 27-year-old Canadian serial entrepreneur and recent Forbes 30U30, who co-founded Revitasize at 18 years old – an organic cold-pressed juice kitchen. Within four years, Revitasize expanded to 8+ locations across Toronto. Aaron most recently co-founded a sleep improvement company called Hush. Hush has grown to an 8-figure brand. The company launched a successful Kickstarter campaign that raised $1.5M+ in 30 days – making it the Top 10 most raised Canadian 30-day Campaign ever!
Hush. also appeared on the Canadian Hit TV show Dragons Dens and earned “Most Epic Pitch” of the season securing a bidding war between all 6 dragons! More recently Hush was acquired by Sleep Country in a landmark deal for Canadian E-commerce.
Frequently Asked Questions:
- Innovative Business Model:
- Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
- The Legal Landscape: Yes and No:
- The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
- Quality Assurance: Unveiling the Real Deal:
- Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
- No coaching calls or scheduled sessions with the author.
- No access to the author’s private Facebook group or web portal.
- No entry to the author’s exclusive membership forum.
- No direct email support from the author or their team.
We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.
- Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
Refund is acceptable:
- Firstly, item is not as explained
- Secondly, Item do not work the way it should.
- Thirdly, and most importantly, support extension can not be used.
Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.
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