Dan Kennedy – Event Hacks

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Dan Kennedy – Event Hacks

Attention Seminar Leaders, Speakers, Authors, Consultants, Online Marketers And Professional Practices Who Are  Ready To Take Their Business To The Next Level:

Discover The Most Powerful Marketing Strategy You Can Deploy To Attract, Retain And Ascend Customers To Bigger, High Ticket Packages… And Make More Money In A Single Weekend Than Most People Do In A Single Year

This Is the ONLY System That Shows You How To Market, Fill And Monetize Your Event—From 500+ Person Seminars At Huge Hotels To More Intimate Workshops And Retreats With 5-15 People

Dear Savvy Entrepreneur or Business Owner, 

Listen, it’s hard to attract top-quality customers these days. Sure, there are new ways to get customers through social media, Facebook and text messages, but you tend to get a “mixed bag” of customers.

Some of them are motivated at getting results and will invest a lot of money with you through your high-ticket packages, but most of them aren’t
serious, are price-resistant and will eventually leave you — perhaps to go to a competitor.

That leaves you constantly having to invest your valuable marketing dollars to replace the customers who left you. Plus you have to go through the PAIN of filtering out the good, motivated customers…and “throwing out” all the duds because you don’t have a system for separating your ideal, “slam dunk” customers from the rest.

But what if you possessed a time-tested and proven “secret strategy” that automatically attracts the “top 1%” of customers who are motivated to get results, forms a “virtual fence” around them so that they’ll never leave you, and easily moves them to your high-ticket packages without any buying resistance?

It’s All About Putting On LIVE Events — The Secret “X-Factor” That GKIC Has Been Using For The Past 27 Years To Influence, Impact And Retain Customers
You see, putting on a LIVE event—whether it’s a large seminar, a small workshop, an intimate retreat, or something in between—is the most powerful marketing strategy you could possibly have in your arsenal.

This would be virtually impossible if we ran things from a distance and stuck with the usual marketing tactics like email, social media, and direct mail.

Plus putting on LIVE events allows you to create better customers. A customer is far more likely to stay beyond a year, beyond two years, and beyond three years vs. if they just heard from you just through email, livecasts and social media.

For example, our “lifers”—people who have been with us for 5, 10, 15 even 20 years—have all attended our live events early on, and continue to attend them frequently.

Why? Because holding a live event allows your customers to get close to you and “bond” with you and your brand. This is a level of interaction and intimacy that simply cannot be replicated with livecasts, emails, and social media.

Not only that, but…
Putting On A LIVE Event Is The Most Powerful Way To Fill Your Pipeline With New Customers, Clients Or Patients…
Customers who come to a live event are more dedicated and will generally spend more money with you. They will be more motivated to succeed because they jumped through many hoops to get to you (boarded a flight, rented a car, drove across town, etc.) vs. a customer who bought from you via direct mail or the Internet.

Quite simply, you need higher numbers to maintain and grow your business if you choose not to add live events to your marketing mix. Live events allow you to have fewer customers and still meet your income goals—vs. sticking with online marketing and direct mail.

Not only that, but having a live event positions you as a leader—not just an expert—in your field. It allows you to stand apart in a crowded marketplace because, to be frank, nobody else is doing them.

So putting on live events will give you a massive “unfair advantage” over your competition. Your newfound “leader status” will allow you to charge more for your products and services—even if you don’t sell a thing at your event.

Finally, putting on a live event not only increases your reach within your customers, but also your niche. People who have never heard of you are now talking about you because you are hosting a live event—something that is virtually impossible if you’re just doing livecasts.

So If You Want To Build A Strong, Predictable, Long Lasting Business, Then You NEED To Put On Live Events! 
Otherwise, you’ll always have to deal with “replacing” your customers because they will leave you and “move on” to someone else because you don’t have a way to retain and ascend your customers.

You also could be “stuck” with the current prices you’re charging for your products and services because you’re missing this MASSIVE credibility/authority builder from your marketing plan that could give you the luxury to command higher prices.

In other words, you’ll be forced to “stay small” and not make the impact you want because you don’t have LIVE events as part of your business model. You’ll also be lost in the fray of your competition because you’re not using live events to differentiate yourself.

Now, remember, the best part is that…
You Don’t Have To Put On Seminars With 500+ People At Fancy Hotels. You Can Easily Hold Events With 5-15 People At Your Local Super 8 Or Coffee Shop… 
So don’t think that you need to be a big “guru” to start putting on your own live events. You have to start somewhere—and just having 5-10 people at your first live event could be the start of something you can easily scale to be “bigger”.
For example, Brendon Burchard — who spoke at the GKIC Info-SUMMIT℠ a couple years ago — held his first event 7 years ago where only 27 people showed up at a local Holiday Inn. Now he holds events where 1000+ people fly from everywhere to see him speak.
And Tony Robbins used to hold small seminars with 15-20 people at an area in the Los Angeles area until he became the superstar that he is — where 2000+ people regularly attend his “Unleash Your Power Within” seminar 4 times per year.

Tony Robbins at one of his sold out arena events
So don’t think you have to get 200+ people to your seminar during your first try. You can easily “start small” and—once you’ve ironed out the blueprint and know what you’re doing, you can easily ramp everything up to get more people to your event.

But you have to get started. And if you don’t have a blueprint or “system” to get people to your event and monetize it, then you could easily lose tens or hundreds of thousands of dollars—or waste months of your time. Plus:

You Cannot Send Out One Letter And Expect Your Event To Fill Up—You Need A Proven SYSTEM For 
Filling And Monetizing Your Event…
Yet, that’s what most people do: send a promo email, brochure or letter and expect people to show to an event like the movie Field of Dreams: “If you build it, they will come”…

Either that, or they focus just on how much “stuff” they can sell at an event—when they don’t realize there are several more ways to boost your profits from an event.

Not only that, but the game has totally changed when it comes to promoting live events. There are raising costs, including marketing and the cost to reserve a hotel. Plus people are more skeptical these days, don’t have money, and there’s more “mental stuff” you have to overcome when pitching to these prospects.

Let’s just say that the dynamics, or “what we do” to get people to come to our seminars have changed over the past 10-15 years.
And, For The First Time Ever, We’ve Decided To Reveal Our Top-Secret “Event Hacks” So You Can Follow In Our Footsteps And Have Your Own Powerhouse Events Thanks To:

EVENT
HACKS
How To Fill, Market & Monetize — Every Time!

Event Hacks contains the keys to kingdom when it comes to planning, filling, and monetizing a powerhouse event. You’ll discover our EXACT blueprint—including action plans, budget worksheets, marketing strategies, and monetization strategies it would otherwise take you years to create and “figure out” on your own.

This is the official playbook we use every 2-3 months to fill our SuperConference℠, Info-SUMMIT℠, and Fast Implementation Bootcamps, that you can easily “copy and paste” for your own events. In other words, we’ve already done most of the “hard work” for you—just use what we’ve already invested years and millions of dollars to test, tweak and refine.

Imagine what it would be like to have a roomful of your “raving fans” who traveled either across town or across the country to see you. Just imagine how much bigger your bank account will look once you pulled off a blockbuster event.

And think about the “unfair advantage” you’ll get over your competitors who don’t have these proven Event Hacks—who aren’t going to add live events to their market mix.

You’ll be able to enjoy a pleasant, worry free, stress-free business life because you’ll have the most powerful marketing tool you’ll ever have that’ll allow you to get, retain, influence and “weed out” your top 1% customers from the rest of the pack…

…something that is almost impossible with practically any other marketing method!

All Of This Will Be Possible Thanks To Event Hacks—Which Goes Deep, Deep, Deeeeeep Into How To Promote, Fill, And Monetize An Event So That You Can Simply Piggyback Upon Our Successes. You Can Use These Hacks For:

• Customer appreciation events to strengthen the bond between you and your customers. This is where you’ll have food, entertainment, and all kinds of “good stuff.” But you still have to sell it hard as you’re basically asking people to take time out of their schedules to attend.
• Free events for your customers (or members) where you upsell prospects on your products/services. Free events need to be sold as hard as paid events…as the objections are still the same. We hold our Fast Implementation Bootcamps several times a year for new people who come to GKIC to grow their business.

“My Business Has Grown Over 65% Last Year…”
“Thanks to GKIC, my revenue has grown 25% in 2014, another 30% in 2015 and last year we grew over 65%. Those numbers were unimaginable to me, but once I realized once you learn how to market properly and how to reach your target audience, anything can happen. GKIC has been a game-changer for me—if you’re willing to do the work, it can give you the results you’re looking for.”
Russ Yeager
Fitness TogetherJohns Creek, GA

You’re simply not going to get this level of detail, specificity and “already done for you” tools and templates anywhere else…not in someone else’s course, nor in a bunch of books on Amazon.

And you’re not going to find a tool that’ll allow you to “get big” in your niche. Many entrepreneurs and small business owners have taken huge quantum leaps in their business—and life—once they started putting on live events.

Here Are The 3 Money-Making Components Of Event Hacks:

Money-Making Component #1
Core Trainings From Me, GKIC Founder Dan Kennedy
…where I’ll cover the “nuts and bolts” of what it takes to fill and monetize events—from deciding whom to invite to how to segment your list so you’ll get the biggest bang for your buck for your marketing dollar.

Each training will come to you on 8 Audio CDs and 8 DVDs along with Enhanced Transcripts of each training so that you can make notes, highlight places you can refer to again, and serve as a “quick review” when you need a refresher on these core concepts.

I have over 40+ years of experience

in marketing and I am instrumental in helping GKIC attract over 1 million to their seminars—and sell over $100 million in revenue. People pay me $19,000 for a single consulting day and up to $2 million dollars for marketing campaigns—most of which includes marketing for seminars and bootcamps.

In other words, I have the “stuff” and breadth of knowledge to help you to make sure that your next event goes off without any snags. Here’s just some of what you’ll discover:

• The many objections that hold people back from coming to an event—and how you can get rid them of these barriers with your marketing.
• The optimum timeframes that you need to start marketing your event (it sure ain’t 1-2 weeks beforehand.)
• The 6 ways to monetize an event (it’s a LOT more than getting sales from the stage.)
• The psychological triggers you have to hit when it comes to promoting an event.
• The unreasonable emotional FEARS (“you’re going to lose a lot of money… nobody’s going to show up”) and how you can conquer them.
• How to segment your list to get the most out of your marketing dollar when it comes to putting on your event.
• How to choose speakers…and how to talk about them in your marketing materials so that your attendees will want to see them.
• The best time to sell your prospects on coming to your next event (we regularly fill 20% of the room with this strategy.)
• The 4-step marketing campaign architecture you can easily “swipe and deploy” for your next event.
• Which media you should be using to market your event (Hint: it’s not just email and a sales letter.)
• …And A Whole LOT More!

“We Have Just Experienced Our Fourth Consecutive 6-Figure Month!”
“GKIC provides you the strategies, resources, specific examples and most importantly the community to help you achieve and exceed your financial goals. With GKIC you have the keys to automatically attract more customers, clients or patients and ultimately more profits.

Before GKIC I was stuck at about $50k per month in revenue for years. By implementing GKIC marketing for our company and our clients, we have just experienced our fourth consecutive 6-figure month. Thank you GKIC!”
Jimmy Nicholas
JimmyMarketing.com
Your Profitable Marketing Guy

Money-Making Component #2
Five (5) Booster Trainings From GKIC Experts
…that cover the “nuts and bolts” of how to market events in 2017—including today’s emerging and breakthrough technologies thanks to the advent of social media. You’ll get audios and enhanced transcripts of the following:

• Booster Training #1: How To Fill An Event Using Facebook by Kris Murray (MP3 and Digital Transcript): There are 1.8 billion monthly active Facebook users which is a 17 percent increase year after year…according to Facebook itself. That’s a lot of people you could be getting in front of—and the good news is that this booster training will show you how to harness Facebook to fill up your next event.
• Booster Training #2: Sponsorship At Events by Dan Kennedy And GKIC President Nick Loise (MP4 and Digital Transcript): Sponsors boost the chances that your event will be profitable. Dan and Nick cover how to look for sponsors and how being a sponsor at a GKIC event could be extremely beneficial to your business.
• Booster Training #3: How To Fill Your Events Using LinkedIn Hacks by Jorge Olson (MP3 and Digital Transcript): LinkedIn is the world’s #1 business to business social media site, so if you’re selling B2B, you’ll want to listen to this training. You’ll discover how to fill your events with this valuable platform—even if you have zero experience and zero connections.
• Booster Training #4: How to Fill Your Niche Events by Marty Fort (MP3 and Digital Transcript): You don’t have to be in a big niche like marketing or weight loss in order to have an event. Marty Fort has been working with music academy and studio owners for many years. He’ll show you how to fill an event—regardless of the size of your market.
• Booster Training #5: Current Trends, Ideas And Changes in Event Planning Hacks by Sonal Sullivan (MP3 and Digital Transcript): You’ll discover critical details when it comes to event planning that’ll allow you to create the most profitable event possible—especially since it’s more challenging to get people to events and they’re bored of the same ol’ thing.

Money-Making Component #3
Tools, Templates, And Action Guides
…that you can easily edit and customize for your own events. This will save you a lot of time and money and get you to easily implement these important steps so you can be on your way to putting on your lucrative events in no time. You’ll get:

• Fast Action Guides for the core “Dan Kennedy” trainings you can use to speed implementation on your way to putting on your own blockbuster event.
• Event Planning Workbook that’ll fast-track the planning process — and help you discover your target audience, where to hold the event, and (most importantly) the purpose of holding your event.
• A 101-Page Event Marketing Swipe File containing samples and examples from our Info-SUMMIT℠, SuperConference℠, and Fast Implementation Bootcamps you can easily “swipe and deploy”. This collection will save you from figuring out what to say or write when creating your marketing materials for your events. This collection is worth the investment all by itself!
• Inbound Script, Marking Plan and Sale Letter Templates you can edit and tweak for your own events (this is a huge timesaver!)
• Facebook Event Marketing Checklist and Swipe Campaigns that’ll get you up-to-speed and on the fast track to implementation so you’re not “spinning your wheels” with your Facebook campaigns.
• A Sponsorship Prospectus Example you can model and handout to potential sponsors. This includes all the language and hot buttons you need to use to attract sponsors to your event so you don’t have to “guess” what to say.
• LinkedIn Hacks Checklist that’ll speed you through setting up a profitable LinkedIn campaign to attract cold prospects.
• Action Guide For Filling Niche Events that’ll help you implement everything you need to make sure your event is successful and profitable.
• Action Guide For Event Planning that’ll help you with the details of putting on an event — including audio/visual, food, transportation, contracts, etc.

Just One Extra Seminar Attendee, Client Or Patient Will MORE Than Make Up For The Investment In Event Hacks… 

So You Have Two Choices: 
You can ignore the impact of putting on your own events to your business and ignore them altogether—or try to muddle together some semblance of a marketing plan based on your assumptions and “hope and pray” for the best…

…or you can just piggyback upon what we’ve already tested, tweaked and codified and start putting on your own events that could add an extra layer of strength, stability and certainty to your business.

We have 40+ years of collective experience and have generated over $100 million dollars from our events. We also have people who have been coming to GKIC events for the past 5, 10, 15…20 years.

So I guess you can say that we have mastered the art and science of putting on events. So why would you want to miss this rare expose’ into how to plan, fill and monetize your events every time?

We know a lot of seminar leaders who have lost their shirt because they didn’t have a fail-safe blueprint for putting on an event. Just avoiding one mistake makes investing in Event Hacks worthwhile—considering the alternative of being disappointed in your attendance and income.

Even if you don’t plan on putting on your own event anytime soon, you’ll want to invest today because you’ll want this one to be in your marketing library—ready to go to work for you when you need it.

Just Imagine It…
You’re on stage at your own seminar. Your audience flew from all over the country…or took off work to drive across town to see you. They are hanging on your every word and you can practically envision them getting ready to waive their wallets at you—ready to invest in your high-ticket program.

You also rest easy knowing that you have a proven way to summon a surge of cash into your bank account – one that you can “rinse and repeat” anytime you want.

So invest in Event Hacks right now, while it’s fresh on your mind. And get ready to put on lucrative events that expand your influence and clout among your prospects and customers.

Dedicated To Multiplying Your Income,

Dan S. KennedyFounder, GKIC

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