Dan Ferrari & Aaron Winter – The 12 Laws Of Copywriting

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Dan Ferrari & Aaron Winter – The 12 Laws Of Copywriting

The complete 24+++ hours of the most oddly original, heartbreakingly honest, and gregariously global “how-to-copywrite-and-other-stuff-too” course that’s ever been assembled.

Guest-starring a murderer’s row of industry MVPs, including David Deutsch, Dan Ferrari, Julie Hassett, Jen Adams, Ning Li, and Joe Schriefer.

And we stuffed a few more sweet treats into your box too…

There are no laws. There are only LOLz.

You’ve been told there are laws.

Simple “rules” and “templates” that any copywriter, digital marketer, or snowflake-in-general can rely on to make the Internet spit out dollar bills. Just as long as you studiously follow them to the letter… and make sure not to have too much fun.

You’ve been told a lie.

Together, we’ve sold $1.3 billion worth of newsletters, pills, and other direct-marketing macguffins.

Yeah, we’re those guys. A.K.A. Dig.In, Dig.Out, Dig.On.

The small group of weirdos that’s been quietly breaking most of the laws and hoarding most of the LOLz to ourselves for the past decade.

We’ve ghosted for everyone from Agora to Apple. Boardroom to BMW. Copy Accelerator to Calvin Klein. (Full alphabet here.)

And more importantly, hosted 8 of the history’s most epic parties. (See below).

But here’s the one thing we’ve NEVER done. And will never do AGAIN, in ANY audiovisual format whatsoever, on ANY part of the Internet whatsoever…

This year, for the first AND last time ever, Dig.On LLC is opening the doors to its batshit-crazy internal training course.

For a select handful of copywriters, digital marketers, and general $nowflake$ who want to start having as much fun as we do.

Once we sell these remaining holiday boxes, that’s it.

There will be no “evergreen” availability.

12 officially-recorded Zoom calls with live Q&A interaction…

This is not a course-in-a-can. These are live, improvised interactions with a core group of extremely weird students that brought out the best in our host and (many) special guests. The average session is more than two hours long, and is — for better or worse — utterly different from anything you’ve ever experienced before.

24+++ hours of your mind bending into a pretzel in the most enjoyable way possible.

With spicy mustard.

Guest-starring David Deutsch, Dan Ferrari, Julie Hassett, Jen Adams, Ning Li, Mike Abramov, John Hays, Tim Cels, Jeff Little, Zach Scheidt, Cameron Stang, Jon Ingram, Donnie Bryant, Colin Chung, and Joe Schriefer. Plus friends in high places like Hollywood, Harvard, and the White House. And introducing the Nigerian Prince — Andy Mukolo.

One of us knocked boxing champ Mike Tyson to the ground.
Just the other day — without even throwing a punch. The copy in the teleprompter was just too good. He was sobbing. One of us tried the same thing last year on Chuck Norris. It didn’t work… but he sold a TON of gold bars.

One of us lost $7m in last month’s crypto selloff.
.. and threw a party on his boat to celebrate.

One of us slept with a dictator’s girlfriend (hint: 105th in GDP)
And didn’t get assassinated even once.

One of us rick-rolled the Wolf of Wall Street.
And turned down a $1m-a-year retainer.

One of us defeated David Deutsch in a dad-joke battle.
Hell, one of us IS David Deutsch.

One of us just wrote 10 winning promos in a row for his publisher…
… then quit because the meetings were too boring

One of us wrote an $8m sales letter this fall… in less than a week.
Nice work, another one said; I wrote a $13m letter in 48 hours. Oh yeah said another one? I wrote a $20m letter the very first week I started copywriting.

One of us has worked for clients in all 24 time zones and has controls running on 6 continents.
(Penguins HATE her.)

One of us chiefs copy chiefs who teach copy chiefs how to chief copy chiefs. But only on Wednesdays afternoons.
Because he also oversees a Hollywood production studio, an election campaign, and (inexplicably) a company that manufactures 18-wheeler trucks.

One of us dropped out of the 4th grade. (She’s the smart one.)
Another one dropped out of the 27th grade (He’s the dumb one.) And one of us just hired an ordained Orthodox priest… … to be our intern

But we’re also tossing a few more sweet treats into your box…

• Dig.This.Script — the official, thrice-edited course transcript, which is longer than Moby-Dick — dayenu!
• Dig.This.Grind — a software experiment that lets you follow all 30,000 edits on one of our most successful sales letters, keystroke by keystroke — accompanied by a bonus audio recording with Aaron Winter, Dan Ferrari, and Donnie Bryant — dayenu!
• And of course, the bow on top tying it all together is Dig.These.Emails — all 18 of the original freeflowing delivery carriers, which are bizarro copywriting lessons in and of themselves — dayenu!

Course Syllabus:

1. “When Your Grandma Asks What You Did Today”

(The Vocation)

GUEST STARRING: Father John Hays

——

2. “Farm-to-Table Direct Marketing”

(Research Methods)

GUEST STARRING: Ning Li, Body Ody Ody

——

3. “Booty Shorts”

(Headlines)

GUEST STARRING: Austin Lee (Ning’s paleo-cousin)

——

4. “How to Move Fast without Breaking Things”

(Product Launches)

GUEST STARRING: Julie Hasset, A.K.A. the Wonderhunter

——

5. “Negotiations Are for Losers”

(Client Management)

GUEST STARRING: Jen “Bank of” Adams

——

6. “Return on Information”

(Testing Protocols)

GUEST STARRING: Dan Ferrari (the waves will have to surf themselves)

——

7. “We’re Not Arguing, We’re Just Discussing”

(Logical Structure)

GUEST STARRING: Joel Boomer and his infinite patience

——

8. “The Hill You May — or May Not — Want to Die On”

(Pricing Offers)

GUEST STARRING: Mike Hail Abramov

——

9. “The Friends You Make Along the Way”

(Cost-Center Interface)

GUEST STARRING: Cameron Stang, Jon Ingram, and Zach Scheidt

——

10. “Turning Your Volcano into an Island”

(Generativity Habits)

GUEST STARRING: Jules Byrne, Jordan Ginn, and Dr. Andy Warren

——

11. “How to Write, Gooder Sentences”

(Syntax)

GUEST STARRING: David “the David Deutsch” Deutsch

——

12. “The Multiverse of Kindness”

“Copy Biz Strategy Lightning Round”

GUEST STARRING: Joe Schriefer, Jeff Little, Andy Mukolo, Tim Cels, Donnie Bryant, and Colin Chung

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.