Baymard Institute – E-Commerce Checkout Usability

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Baymard Institute – E-Commerce Checkout Usability download, Baymard Institute – E-Commerce Checkout Usability review, Baymard Institute – E-Commerce Checkout Usability free

Baymard Institute – E-Commerce Checkout Usability

E-Commerce Checkout Usability
An original research study by Baymard Institute
After months of user testing and research, the most significant usability study on e-commerce checkouts is ready.
We’ve tested 15 of the biggest e-commerce sites and boiled it all down to 63 actionable guidelines that will help you get the lowest possible shopping cart abandonment rate.

“It’s a very useful study.”
Geoff Canyon, Director of Product Management at Answers.com

• 63 actionable design guidelines divided into 6 categories.
• 41 user quotes illustrating what customers think as they abandon the checkout.
• 423 screenshots showing you concrete usability issues and solutions.
• 7 case studies of real life examples illustrating what works and what doesn’t.
• 192 print-optimized pages exploring the customer’s checkout experience.
• A convenient checklist for you to use when implementing the guidelines.
• Online review tool for assessing your own site(s) across the 63 usability guidelines.
• Benchmark database with checkout reviews of the top 100 sites.

“Great UX report on checkout forms/process we have used in a few audits recently.”
Chuck Longanecker, Founder of UX studio Digital Telepathy

Is your checkout better than Apple’s, Zappos’, or Walmart’s?
The findings in this report are based on our own original research study. A group of users in the age range of 20‐58 were recruited to test the checkout user experience on 15 of the largest e‐commerce websites. The tested checkout steps range all the way from “shopping cart” to “completed sale” – the entire checkout process.
In total, the test subjects encountered more than 500 usability issues during the study. These 500+ usability issues have been distilled into 63 checkout user experience guidelines, each marked with a “severity” and “frequency” factor – providing you with concise design guidelines that will help you improve the performance of your checkout process.

“The report is based on facts and includes many pragmatic, fully tested and easily implementable actions.”
Tom Wilson, President of The CareGiver Partnership

Table of contents

Introduction 6 pages

Guideline categories:

Data input 35 pages15 guidelines on data validation, input formatting, form field types, etc. + Perfume.com case study
Copywriting 21 pages8 guidelines on form field labels, button naming, contextual words, etc. + PetSmart.com case study
Layout 41 pages15 guidelines on page structure, text formatting, security badges, etc. + Walmart.com case study
Navigation 21 pages8 guidelines on drop-down carts, checkout steps, breadcrumb links, etc. + AllPosters.com case study
Flow 19 pages7 guidelines on proceed buttons, data comparison, proximity, etc. + Nordstrom.com case study
Focus 28 pages10 guidelines on account registration, cross-selling, coupon codes, newsletter, etc. + Zappos.com case study

Getting started:

Apple.com checkout case study 6 pages
Checkout usability checklist 4 pages

Methodology, authors, etc. 6 pages

“Best checkout report I’ve read to date.”
Rikard Stolz, E-Commerce Optimization Manager

Benchmark & Review Tool
Based on the findings from the research study we’ve benchmarked the checkout processes of the top 100 grossing e-commerce sites in the US. This has lead to the most comprehensive e-commerce checkout database in the world with 508 checkout steps reviewed, 975 screenshots, and 3,000+ examples of the 63 checkout usability guidelines presented in the report.
When you purchase the checkout usability report you also get full access to this interactive database. It is fully integrated with the report so you have the top 100 e-commerce sites as concrete examples and inspiration for how to implement each checkout usability guideline.
Furthermore the benchmark database include tools that allow you to review your own (or your clients’) checkout process and see how it stacks up against the competition.

“.. Worth every dollar. It’s well done, good looking and simply very useful.”
Jan Jursa, curator of IATV and the UX Storytellers book

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.