Tara McMullin – Build a Community & Grow Your Standout Business



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Tara McMullin – Build a Community & Grow Your Standout Business

  • 32 Video lessons in HD
  • 9h 59m of class content
  • Exclusive bonus content


1. Class Introduction
2. Why The Market Is Primed For Your Community
3. How Community Can Transform Your Business
4. Why This Isn’t About You
5. What Community Means For Your Business
6. Take Advantage Of Network Effects With Mighty Networks Founder Gina Bianchini
7. Interview And Q&A With Gina Bianchini
8. Craft Your Community Vision
9. Craft Your Community Vision Define The Boundaries Of Your Community
10. Invite Your Charter Members Inside
11. Create Your Community Story
12. Hot Seat With Mollie Fagan
13. Discover Why People Use Your Community
14. Discover Why People Join Your Community
15. Craft The Right Message (Hot Seat With Nadia Santiago)
16. Make Your Members Feel At Home
17. Design Your Community Onboarding Systems
18. Hot Seat With Ayelet Marinovich
19. Craft Your Member Support Philosophy
20. Craft Your Member Support Plan
21. Choose Your Platform
22. Create Your Member And Contribution Plan
23. Develop Your Community Policies
24. Deal With The Bad Eggs & Misfits
25. Communicate Who Belongs In Your Community
26. Create A Context For Joining The Community
27. Retain The Members You Have
28. Hot Seat With Alice Karolina
29. How Community Can Transform Your Brand
30. Support Your Customer’s Journey Through Community
31. Decide Whether Your Community Is Free Or Paid
32. Leverage Your Community For Other Offers


Stop Waiting For Your Next Customer To Come To You And Start Building A Community That Brings New Business Your Way Every Day.

When you have a small business, you’re always on the lookout for your next customer. They might pop up at a networking event, they could subscribe to your email list, they might fill out the contact form on your website.

Too often, knowing where your next customer is going to come from seems unpredictable at best and, at worst, like a huge gamble.

Luckily, there’s a way to ensure you always know where your next customer is coming from—and that your existing customers purchase from you more often—and that’s by building a community.

All sorts of businesses can benefit from making community-building part of their growth strategy and many can benefit from making it part of their business model, too. Whether it’s an informal community (like an email list or Instagram hashtag), a brand-driven community (like a free Facebook group that brings together people in love with the same brand and values), or a dedicated community (like a local group, interest-based social network, or a support group, your business can cultivate deeper connections with existing and potential customers.

Of course, an engaged community doesn’t just happen. If you want to reap the benefits of community-building for your business, you need a plan.

In Build a Community & Grow Your Standout Business, Tara Gentile, the founder of the small business support & social network CoCommercial, will share the must-dos, nice-to-haves, and compelling extras you need to make the most of the community you build around your business. By the end of this class, you’ll have a plan for making community-building an integral part of your marketing strategy—and always knowing where your next customer will come from.

Tara will cover:

  • Simple ways to generate community without a group or forum
  • Why and how to level up into a dedicated space for your business’s community
  • How to create a clear reason Why for joining or participating in your community
  • The systems and procedures you’ll need to manage the workload
  • How to avoid community management burnout
  • How to plan to earn more through your community—whether that’s through charging for membership, selling add-on offers, or generating more word of mouth marketing

Stop waiting for your next customer to come to you and start building a community that brings new business your way every day.


Tara McMullin is the founder of CoCommercial, a digital small business community for entrepreneurs serious about making money, impacting their communities, and transforming the lives of those they love. She’s also the host of Profit. Power. Pursuit., a podcast that takes you behind the scenes of successful small businesses. Entrepreneur named it one of 24 top women-hosted podcasts for business owners.

She’s the creator of Quiet Power Strategy®, a business design system that helps you break through the inevitable earning plateau, and a bestselling Money & Life instructor on CreativeLive. Tara’s work has been featured in Fast Company, Inc, DailyWorth, Forbes, and The Huffington Post.

Frequently Asked Questions:

  1. Innovative Business Model:
    • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
  2. The Legal Landscape: Yes and No:
    • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
  3. Quality Assurance: Unveiling the Real Deal:
    • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
      • No coaching calls or scheduled sessions with the author.
      • No access to the author’s private Facebook group or web portal.
      • No entry to the author’s exclusive membership forum.
      • No direct email support from the author or their team.

    We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

  • Firstly, item is not as explained
  • Secondly, Item do not work the way it should.
  • Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.

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