Surreal Digital – Your Complete Guide To Selling Your Art Online



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Surreal Digital – Your Complete Guide To Selling Your Art Online

Turning your art from hobby into a profitable business in 3.5 hours – learn the fundamentals

Module 1
Know Your Product: “package” your art & craft an irresistible offer 

  • 2 frameworks you can use to differentiate yourself from other artists (so that your collectors are willing to pay 10x for your artworks)
  • Craft offers so irresistible that collectors would gladly take out their wallet and pay here and now (using secret formulas taught at Harvard Business School)

Module 2
Know Your Market: find new audiences to sell your art to

  • Simple 3 step plan for performing market research (this is how you can get into the mind of your customer avatars and convert them from followers to customers)
  • 2 secret methods you can use to identify potential customers who you never knew existed (so that you can get your art in front of them on social media)
  • How to harness the customer avatar research you’ve conducted to generate enticing sales & marketing content that magnetize art collectors

Module 3
Create An Iconic Art Brand That Mesmerizes

  • Create an exciting brand story that immediately engages with your potential collectors (this is how you can make your art collectors fall in love with you and your art)
  • The 6-step process to transform your brand from mediocre to iconic (we’ll break down how you can construct memorable brand experiences like art market leaders such as Christie’s)

Module 4
Where To Sell Your Art 

  • Quickly list your artworks with 0 upfront costs & coding knowledge on these marketplaces
  • Decide whether to sell your art on your own website VS marketplaces
  • Build a website in less than a week, with 0-code solutions

Module 5
How to build a high-converting website that automates your art sales

  • The 10 mistakes you are making on your website that’s costing you those valuable online art sales! (PLUS we’ve included 10-minute fixes and resources you could implement right now)
  • My 51 action item checklist to make sure your website is going to pull as many online art sales as possible (miss just ONE of these and prepare to flush your dollars and efforts down the toilet!)
  •  A list of 30 high-converting websites of online art businesses that sell thousands to millions of highly priced paintings online per year (so you can apply these and convert your website visitors into art collectors)

Module 6
Build A Marketing Funnel That Automates Your Art Sales 

  • Master these marketing fundamentals (so that you won’t waste any money and efforts on things that don’t get you results)
  • How to design marketing funnels tailored to the purchase behaviors of your customer avatars (This is how you can make those online art sales in autopilot)

Module 7
Sell your paintings using Facebook & Instagram ads

  • Introduction to your art sales automation power machine – FB ads manager
  • How to leverage AI technology from FB to reach your ideal art collectors at the lowest possible cost
  • The critical steps you MUST take before running ads (Not knowing this will cost you valuable sales)
  • Step-by-step guide to create high-converting ad copies and ad creatives to sell your art (Plus a a list of winning assets we’ve spent $50k testing)
  • The metrics you NEED to know to be profitable with your art business

Module 8
Get more art sales by building & optimize your ad campaigns

  • Step-by-step video guides to build your ad campaigns (The exact steps we use to help build it for our agency clients and bring them to $100k in online sales)
  • Engage your collectors on multiple touch points with this one campaign (You won’t get sales unless THIS campaign is set up)
  • 5-step checklist to analyze & improve your ad campaign performance (So you can get the most out of your advertising dollars)

Module 9
Organic Social Media – how to create content that enforces social proof and engage your audience

  • The 11 mistakes you are making on Instagram that’s costing your brand reputation (Plus 5-minute instant fixes you could implement right away)
  • Our simple 2 methods for performing content research (this is the strategy we’ve used to help our clients go viral)
  • Step-by-step video guide to create viral Reels that gets your art seen in front of your followers
  • The 30-Day content calendar checklist we’ve brainstormed for you (so you will hold yourself accountable to follow the instructions and grow your social media)
  • The latest tips you need to know in 2023 to attract art collectors (miss just one of these and you’ll waste hours on things that don’t work)

About Us

This course is launched by Surreal Digital, an art marketing agency in London. Our clients include art galleries, artists, art collectives, art startups, and tech startups.

We understand that not every artist or art gallery has the budget to afford our monthly retainer of $2500-$7500. So we created this course, to condense our digital marketing expertise and knowledge into an affordable online course for you.

Our founder, Ginny (MSc Management, London Business School, one of the world’s top 10 Business Schools ranked by Financial Times), combined her experiences in art business (Christie’s London) and digital marketing (ad agency experiences overseeing $5M in profitable ad spend for tech & Ecom brands and advising luxury brands such as Ferrari on their digital campaigns) to create Surreal Digital. She makes it a mission to help artists & art galleries navigate the digital world online.

Our art director, Ana-Maria, left art school in Rome to pursue a career in graphic design – a game changing decision that allows her to make the digital world more beautiful. Previously, she has used her creative genius to scale multiple E-commerce stores’ to millions in revenue while working in a US ad agency.

Frequently Asked Questions:

  1. Innovative Business Model:
    • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
  2. The Legal Landscape: Yes and No:
    • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
  3. Quality Assurance: Unveiling the Real Deal:
    • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
      • No coaching calls or scheduled sessions with the author.
      • No access to the author’s private Facebook group or web portal.
      • No entry to the author’s exclusive membership forum.
      • No direct email support from the author or their team.

    We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

  • Firstly, item is not as explained
  • Secondly, Item do not work the way it should.
  • Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.

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