Ryan Deiss – How to Hire, Train and Manage a Rockstar Growth Team for Your Business



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Ryan Deiss – How to Hire, Train and Manage a Rockstar Growth Team for Your Business

How to Hire, Train and Manage a Rockstar Growth Team for Your Business
Ryan Deiss


  • 28 Video lessons in HD
  • 4h 22m of class content
  • Streaming access on desktop and mobile browsers
  • Offline sync with our iPhone & iPad apps

Ryan Deiss (pronounced “Dice”) is cofounder and CEO of, the leading provider of digital marketing training and certifications to small and mid-sized businesses. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conference in North America, and the creator of the “Customer Value Optimization” methodology.

1 Class Introduction 18:01
2 Class Introduction Why You Need A Growth Team 05:13
3 What Is A Growth Team? 07:09
4 The Mission Of The Growth Team 15:31
5 Types Of Growth Teams 08:45
6 8 Critical Skills Every Growth Team Must Have 08:25
7 How To Establish Communication And Accountability 08:44
8 Growth Acceleration Process 08:00
9 Focus On The Goal 05:29
10 Analyze The Opportunity 08:40
11 Brainstorm Possible Solutions 18:46
12 Prioritize The Team’s Ideas 05:25
13 Demo: The Growth Idea Sheet 09:34
14 Run The Test 16:51
15 Report The Results 02:53
16 The Tools We Use 06:13
17 How To Establishing A Culture Of Optimization 17:50
18 The Great Testing Tempo Myth 05:47
19 How To Run A Growth Team Meeting 19:40
20 Who Should Attend A Growth Team Meeting 12:50
21 The Importance Of Reporting And Documentation 07:51
22 How To Pilot A Growth Team In Your Company 06:46
23 Auditing Your Existing Capabilities 09:03
24 Make Any Essential Hires 16:38
25 Get A Quick Win 03:55
26 Get An Integrated Win 02:17
27 Decide Where The Team Should Live 03:04
28 Formalize And Announce 02:57

Develop A Unified Team That Will Drive Your Business Forward
It’s a fact of life in the world of business: Sales and marketing teams just don’t get along. But in order for a company to be successful, it’s imperative to find a way for all parties to work together toward a single, overarching goal.

According to Ryan Deiss, founder and CEO of DigitalMarketer, the answer to this eternal conundrum is to develop a “growth team”—a cohesive unit that brings people together to minimize conflict and maximize revenue.

This course will take you through the step-by-step process of building a growth team, including how to establish an organizational structure, identify metrics and KPIs, and create meeting agendas. For companies wanting to take their business to the next level, this course is a must.

In this class, you’ll learn how to:

  • Identify the four roles and eight critical skills that define the modern growth team.
  • Audit your existing team and fill in the gaps.
  • Structure your team to maximize communication and accountability.
  • Prioritize growth ideas and align your team to the same strategic goal.
  • Develop the structure of growth meetings and decide on their frequency and who should be in attendance.
  • Launch a growth team in both new and legacy businesses.
  • Eliminate the conflict that’s inherent between sales and marketing teams.
  • Improve internal communication.
  • Identify the metrics and KPIs that actually matter.

    Frequently Asked Questions:

    1. Innovative Business Model:
      • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
    2. The Legal Landscape: Yes and No:
      • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
    3. Quality Assurance: Unveiling the Real Deal:
      • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
        • No coaching calls or scheduled sessions with the author.
        • No access to the author’s private Facebook group or web portal.
        • No entry to the author’s exclusive membership forum.
        • No direct email support from the author or their team.

      We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

    Refund is acceptable:

    • Firstly, item is not as explained
    • Secondly, Item do not work the way it should.
    • Thirdly, and most importantly, support extension can not be used.

    Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.

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