Ramit Sethi – The Call To Action

Description

Ramit Sethi – The Call To Action download, Ramit Sethi – The Call To Action review, Ramit Sethi – The Call To Action free

Ramit Sethi – The Call To Action

Let Me Show You
Why This Email
Generates Millions
Of Dollars

In this email, I’m using a strategy that’s
explosively grown my business.

It Works

• Even if you’re not a “natural” writer
• Even if you don’t have a huge email list
• Even if you’re stretched thin with a million to-dos

And most business owners
skip right over it.

In 2010, I wrote this email to promote a new product we’d created. I wrote it. I agonized over it. I threw it away and started again. And finally, when it was ready, I clicked send.

Within 24 hours, that email pulled in hundreds of thousands of dollars.

But that’s just the beginning.

Since 2010, this email has been invisibly running in our systems. During that time, it has automatically generated millions of dollars — just that one email.

Same email. Same copy

The millions we’ve earned from that one email has allowed me to aggressively invest in myself and my business. I used that money to train with the best mentors I could find. I hired the best designers, the best project managers, the best support team. That money allows me to advertise and acquire even more customers, and build even better products. This is what business people call a “virtuous cycle.”

I’d like to show you how to build that virtuous cycle into your business so you stand out, get more customers, and generate more revenue…for the exact same work.

Along the way, I’m going to challenge the way you think about growing your business. Hint: So many people think about getting new customers and building products, but completely neglect…

THE HIDDEN LEVER FOR GROWING YOUR BUSINESS

There’s a highly overlooked strategy to grow your business…one that most business owners overlook.

Every day, you and I have a million different options on how we can grow our businesses:

• Find more traffic
• Convert more customers
• Build more products
• Redesign our website
• Split-test our confirmation page

And on and on.

When faced with this infinite number of choices, what do we do?

A little bit of everything!

“I know…I’ll start a Twitter account…then post on my Facebook page a couple times a week…and try to promote myself on Tuesdays…”

Pretty soon, we wake up and notice we’re jumping from tactic to tactic. No time to focus. No time to go deep on the things that matter. It’s no surprise that we’re tempted by clickbait articles like “10 ways to grow your business.” As if another shiny tactic will help.

The truth is, you’ll always have an overwhelming number of options to grow your business. It’s your job to decide on the most important levers to pull — the ones that move the needle — and say “no” to the ones that can wait until later.

Which is why I want to challenge you on something you might be overlooking.

Other business owners think about building the best product, designing a beautiful website, and creating awesome customer service. All good things.

In fact, you might have the best product, the best web design, even the best customer service. But what’s the first thing a potential customer sees?

It’s not your product. It’s not your whiz-bang technology. It’s not your customer service.

The first thing that anyone sees in your business is what they read on your website and your emails.

The first thing they see is your
copywriting

Nothing else comes close. Your copywriting is truly the “tip of the spear” — the first cut, the one that matters. It is what your users see. It drives what they feel.

But what do you see on 90% of other websites?

The same copy. The same hype. The same generic BS. Everyone shouting the same over-the-top promises in ALL CAPS.

And the worst part is, that me-too copy isn’t even you. If you actually sat down with someone — a reader, a customer, a friend — and had a real conversation with them, you could help them as one real person to another. But somehow, when you write something online, it turns into the same Frankenstein language that everyone else uses.

“With products ranging from X to Y, we are committed to world-class excellence and stand behind —” ZZzzZZzzZ.
“Lose 20lbs using our Fast-Fast-Loss Formula” — Scam.
“Breathe. Love. Live.” — What the hell is this?

Great copy doesn’t sound like some stilted business school professor, scammy internet marketer, or airy-fairy headband-wearing life coach wrote it. It sounds natural (because it IS natural — like the words you’re reading right now!).

And when you get it right, you connect. You go beyond just transactions or mechanical A/B tests and connect emotionally with your audience. You can make a Call to Action — to read, comment, or even buy — and people WANT to do it. They’re delighted to. They’re waiting for someone to ask!

• No, you don’t have to be some professional writer to do this.
  Writing isn’t some mutant power that a lucky few are born with. It’s a skill you can learn.
• No, you don’t need to be a master of split testing, either.
  I’ve already done millions of dollars worth of testing and can share my results with you.
• YES — once you write copy that’s “good enough,” you can move on.
  And you’ll reap the rewards for years to come — automatically.

SURPRISING INSIGHTS FROM
30,000+ PAYING CUSTOMERS

I believe if you’re going to learn about growing your business with copywriting, you should learn from someone who’s seen it all — someone who’s written copy that consistently generates millions of dollars, year after year, for multiple products in different areas. Experience matters.
I’ve written copy for over 18+ products. Not just $10 ebooks or “make money online” products, either — these products include a New York Times bestselling book, a high-end career program, psychology courses, and an advanced business strategy course. The result: millions and millions of dollars from happy customers and repeated coverage in places like Forbes and Fortune Magazine.

I want to share some of this experience with you. As I wrote all of this copy, I learned a number of surprising things. Here are 3 of my favorite lessons:

SURPRISING COPYWRITING
INSIGHT #1:
The best copy is authentic,
not salesy

I don’t know about you, but I’m tired of the same old copywriting online. You see the same overblown promises. The same formulaic sales pages. The same words — SUCCESS STRATEGY! FAST FRAMEWORK FORMULA! — which make me want to die. (Why do all women’s life coaches sound “sassy?”)

ENOUGH!

Your copy should not sound like mine. My copy does not sound like a life coach’s. And none of our copy should sound like the copywriting that Verizon, the wireless telecommunications company, uses.

I’ve written about being protective of my ass, listening to Whitney Houston in the gym, and my obsession with hot sauce. You will not find this anywhere else. It is uniquely me.

You don’t have to write like me. But you can write like you — and grow your business. When you know how, your copy will be totally unique and it will attract people who love what you have to say.

That’s what we mean when we say “authentic.” Not “authentic like Ramit” — but authentic like you.

Yet somehow, when people start writing copy, they all START SOUNDING LIKE SHOUTING INTERNET MARKETERS. Ugh.That’s a fast descent into sounding like everyone else…and if you sound like everyone, why would anyone choose you over the 5,000 other options?

Great copy sounds like you would talk to a friend 1-on-1. Imagine you could take your conversation with a friend — all the questions, all the time, all the care and compassion you put into it — and “scale” it to help tens of thousands of other people. That’s exactly what great copy does.

Try it. Try writing down 1 paragraph — just one — about why someone should buy your product over 5,000 other options out there. Then read it out loud. Would you buy your product?

SURPRISING COPYWRITING
INSIGHT #2:
Get “good enough” — move on —
and reap the rewards
for years to come

This one was really hard for me. I’m a perfectionist, so as I got better at copywriting, I realized how much more there was to learn. I started diving into increasingly esoteric copywriting books and testing newer and newer concepts.

And then this happened:

Ramit: “What are we doing to maximize webinar attendance? Our numbers seem low. Some ideas…can we try split testing the ‘thank you’ copy? Are we texting students reminders every day? What else? I’d like to see a plan by Friday.”
Team member “Uh…Ramit, I looked at industry benchmarks. We’re already way above them for webinar attendance.”
Ramit: “ Oh. Hmm. I didn’t know that. Never mind then.”

I was getting into a frenzy trying to nudge our attendance rate higher and higher…until one of my co-workers pointed out that our webinar attendance was “good enough.” That means I could move on.

Do you see how this applies to copywriting? You could spend your whole life perfecting copy…or you could make it “good enough” and move on. Copywriting is a tool.

This is incredibly liberating. It means you don’t have to spend time on tiny copywriting tweaks for the rest of your life. You can get good enough, then move on.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.