Michael Ashcroft – Fundamentals of Alexander Technique



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Michael Ashcroft – Fundamentals of Alexander Technique

Fundamentals of Alexander Technique: learn to get out of your own way

Alexander Technique frees you from patterns that keep you stuck

Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.

Not Viktor Frankl, actually

Alexander Technique is an embodied, real-world mindfulness practice that doesn’t involve sitting on a cushion. It can help you notice, expand and play within that space between stimulus and response.

This is valuable because the entire scope of human experience can be enhanced by being able to make new choices in response to things that happen in your internal and external worlds.

Alexander Technique gives you conscious control over your awareness and from there more agency in any aspect of your life, whether it’s how you move, how you think, how you perform, how you speak, how you relate to others or how you relate to yourself.

Alexander Technique gives you effortless high performance

You know the experience of beginners’ luck, where you’re feeling playful, not trying hard to do well, and your body just does the thing perfectly? That’s what practicing Alexander Technique can give you.

If you’re an athlete or performer, you’ll be familiar with the experience of performance anxiety, or ‘choking’. Under pressure you overthink, try too hard and get in your own way. Your performance suffers.

The way out is not to try even harder, but to notice and stop doing all the things that are interfering with your natural abilities.

Alexander Technique gets you back in the zone, consciously and consistently.

Course contents

You will get immediate access to two things: the core course and one Power Up on speaking and social skills.

Power ups are deep dives into specific applications of Alexander Technique, and more will be coming with time.

Core course: gain conscious control of your awareness

The core Fundamentals of Alexander Technique course introduces the key concepts in an experiential way.

It’s about four to five hours’ of self-paced text, audio and video content split into the following sections:

  1. Introduction
  2. Mindset
  3. What is the Alexander Technique?
  4. Meta skills
  5. Experiencing expanded awareness
  6. Hijacking your expanded awareness
  7. Revealing your habitual approaches to control
  8. Non-doing: giving you conscious, constructive control
  9. Let’s talk about posture
  10. Taking this into your life
  11. The vault (various bonus materials)

Power up: Improve your speaking and social skills

Alexander Technique is a powerful way to change the way you come across with people across many contexts.

You can learn to create a stronger connection, develop greater stage presence when you give presentations and easily access your own ideas while you speak.

With practice, you can learn to open up an innate and confident playfulness that will spread through everything you say.

The course includes a ‘power up’, with more than an hour of extra videos, specifically on speaking and social skills:

  • General principles
  • Individuals and small groups
  • Public speaking
  • Camera presence
  • Tim Pearce – DCAM 2.0 Aesthetics Marketing & Social Media

    Course Contents

    Video Modules
    Get Their Attention
    Become Their Bestie
    Become Their Hero
    Trigger Them To Book
    Save Time
    Tech Tutorials


    Video Introduction by Miranda Pearce

    Did you know that a shocking 69% of Injectors are only getting 0-1 booking per week from social media?
    And what’s worse… they’re spending up to 5+ hours creating content every week… but getting almost no results from it.

    I hear Injectors struggling with this every day…

    “The time it takes to create content doesn’t reflect the revenue that should come from my efforts”.
    I get it… it’s like adding a full-time job on top of everything you already have on your plate as a Practitioner.

    You put your heart and soul into creating the perfect post, you spend ages on it, you hit publish… and… nothing. Crickets. Or maybe a few views from other Practitioners, your mum and your grandma.

    But no real engagement from potential clients.

    And definitely not enough bookings to make it worth your while.

    You get so tempted to throw in the towel because it feels like it’s all a waste of time.

    But on the other hand, you also know that social media can be a GOLDMINE.

    And you also know that if you just rely on word of mouth, you’ll get left behind.

    You know others are having success with social media… you see those Injectors that get huge engagement, lots of bookings.

    They’re posting content online and laughing all the way to the bank.

    So why is it just not happening for you??

    What are they doing that you’re not doing?

    Do they know something you don’t?

    The truth is… they DO know something you don’t.
    And they ARE doing something you’re not.
    Over the past few months I’ve had more and more Injectors telling me they’re in the same situation…

    And if you’re stuck there too,


    Reach, views and engagement have dropped for everyone. It’s the algorithm’s fault.

    But I know it’s not the answer you want to hear.

    I’ve helped thousands of Injectors tap into the power of social media over the past XX years and I noticed something curious happening lately…

    While a lot of Injectors are struggling to get consistent engagement and bookings from social media…

    There’s another group of Injectors that are absolutely crushing it.

    And I wanted to know why.

    I wanted to figure out what that successful group of Injectors were doing that was helping them to get 6+ bookings per week from social media.
    So I set out on a mission.

    I surveyed over 870 Injectors and audited hundreds of social media accounts and a pattern started to emerge…

    And I realised that the Injectors missing even ONE of these things, were struggling to get any results from social media.

    So that’s when I put all my findings together to create a simple framework ANYONE could follow to get amazing results.

    I call it… The Stairway To Bookings

    Just imagine…

    No more wasting time and energy wondering what to post or creating content for the sake of it. You know exactly what to share, and best of all, every post feels like a direct conversation with your ideal client – it never feels like wasted effort.
    Confidently waving goodbye to your public health sector job knowing you’re on your way to building a wildly successful business. You open up your booked-out calendar every morning, all thanks to the magnetic pull of your social media presence.
    No longer hoping for word-of-mouth referrals. Instead, you can rely on your social media to act as your unstoppable, 24/7 ambassador, bringing in clients even while you sleep.
    Clients walking into your clinic fully trusting you and your expertise. They’ve seen your content and they’re already convinced they’re in the right hands. No hard selling, just genuine connections.
    Having a reliable and proven strategy to grow a thriving clinic that gives you the financial freedom you dream of and deserve. You know how to get clients consistently and you can finally focus on your dreams, passions, and maybe even that dream holiday you’ve been putting off.
    This is all possible when you follow a PROVEN system to turn social media into your own goldmine.

    Dream Customer Attraction Method 2.0
    Dream Customer Attraction Method (DCAM) 2.0 is an online marketing course designed specifically for Aesthetic Clinicians who are serious about growing their business. Updated for what’s working NOW in social media and based on evidence-backed strategies that TRULY WORK.

    Everything you need to know from top to bottom and beginning to end is inside, so that you can:

    Easily create social media posts that get ENGAGEMENT and CONSISTENT BOOKINGS, instead of wasting time creating content that gets ignored.
    Set up a proven step-by-step system to convert scrollers into clients, so you can create financial freedom for your family.
    Stop trying to attract patients with discounts, and instead, attract the RIGHT kind of patients by establishing trust and genuine connections. Get people to see you as the expert and as their trusted friend, so that they don’t want to book with anyone but YOU.
    Do all this with a tribe of like-minded clinicians to cheer you on.
    All delivered in a clear, easy to use way, and not just from some random marketing generalist. This course is 100% bespoke to aesthetics based on myself and Tim’s success in this industry…

    Founders of a multi-million pound clinic
    Trained 20k Practitioners in our training academy and online
    Combined social media following of over 290,000
    Here’s What’s Included:

    Video Masterclasses
    You’ll learn how to:

    Set yourself apart and get attention from the right kind of followers.
    Create content that makes people online gravitate towards you and want to book with YOU and no one else.
    Create content that shows off your knowledge and expertise so that patients come to you already trusting you and ready for treatment.
    Trigger people to actually book in, so that they’re not just seeing your content and scrolling on.
    Plus 6 incredible bonuses:

    The Purple Book
    This is the marketing bible! This gorgeous book will be delivered to your home and includes all the course material from the video masterclasses in a book. And it’s got space for reflections in there so you can use it like a journal as well and it’s also a great accountability tool.

    Content Cheat Cards
    These cards are designed to make content creation feel FUN instead of feeling like a chore. There are 52 cards with step-by-step instructions and content ideas you can use. No more overthinking what to create – each content card gives you the hook, instructions about what to do, a call to action, and some fun tips to make your post even better.

    30 Days Of Done-For-You Canva Templates
    You don’t even have to think about what content to share – we’ve created one month’s worth of content that you can just plug and play easily with these beautiful templates. You can add your own touches to the templates using Canva and you’ve got an entire month of content ready to publish. And you get to reuse these forever.

    Canva Mastery Course
    Canva is an amazing and free online software you can use to easily create professional-looking content, even if you have absolutely no experience designing graphics. We’ve worked with a Canva expert and this course walks you through everything step by step, including editing the templates & designing your own content. You’re never going to need a graphic designer again after this.

    Time-Saving Bible
    I know that creating content can be really time-consuming, so this is a print-out you can refer to any time with 7 hacks that professionals use to save time when creating content. You’ll learn how to use ChatGPT to make creating content so much easier and faster, and some amazing apps you can use to save time.

    Meet Miranda Pearce

    ​Expert Marketing Advisor for thousands of Aesthetic Clinicians
    ​Founded SkinViva Clinic in 2008 with husband Dr Tim Pearce (over 1,000 5 star reviews)
    Successfully grew the business to over £3 million per year
    ​Took Dr Tim brand from 5,000 – 37,000 Instagram followers in 18 months
    Co-hosts the UK’s number 1 aesthetics podcast
    Founded ‘Medical Aesthetics Mindset Warriors’ Facebook Group with 4,500+ members
    DCAM 2.0 Aesthetics Marketing & Social Media By Tim Pearce, What Is It Included (Content Proof: Watch Here!)

    Frequently Asked Questions:

    1. Innovative Business Model:
      • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
    2. The Legal Landscape: Yes and No:
      • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
    3. Quality Assurance: Unveiling the Real Deal:
      • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
        • No coaching calls or scheduled sessions with the author.
        • No access to the author’s private Facebook group or web portal.
        • No entry to the author’s exclusive membership forum.
        • No direct email support from the author or their team.

      We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

    Refund is acceptable:

    • Firstly, item is not as explained
    • Secondly, Item do not work the way it should.
    • Thirdly, and most importantly, support extension can not be used.

    Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.

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