Justing Brooke – The Knowledge Network

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Justing Brooke – The Knowledge Network

Now You Can Build An Online Course Business Without Having To Be On Camera or Even Be An Expert

Dear Course Seller,

Today I want to tell you about a more efficient business model for selling courses…

• You don’t ever have to be on camera (unless you want to be)
• You don’t have to be the expert (other experts do it for you)
• They’ll even give you the content for free (if you follow my script)

If you’re reading this, it’s likely because you’ve already mastered the art of creating and selling online courses (or were considering it)

Yes, this will work if it’s your first time selling courses. I wish I had known this 18yrs ago when I first started selling courses.

But here’s the rub…

You’ve poured your heart and soul into your work, however, the traditional model of online course creation and selling, with a single expert handling everything, can be time-consuming, exhausting, and traps YOU the expert into always being “ON.”

On and on.

Here’s What They Never Tell You When 
You Start Your First Course Business…

Then there’s the issue of ever selling your course business.

No investor wants to buy an expert-based business, because they need the expert to stay on doing everything.

Once the expert leaves, it’s a struggle to get the customers to buy from anyone else.

Expert based businesses even struggle for the children to run it after the expert passes on.

We’ve seen this over and over.

They try hard, they do ok, but it’s rarely ever as good as when the expert ran it themselves.

Sure it’s great money, but it’s really hard to scale, to delegate, and near impossible to ever sell.

But there is an answer… 🥳🙌💪

They Are Already Making Millions & It  Solves All of These Problems

Imagine a future where you are part of a vibrant community of experts instead.

Where other experts are offering you their content, filling in for you on coaching calls, and answering questions in your community.

You get to fade away into the background, or at least massively reduce your workload.

Plus, you get a sellable business that isn’t reliant on YOUR face to succeed.

I’d like to introduce you to a new model of online education, I’m calling it “Knowledge Networks.”

Some call it the SVOD business model, but good luck explaining that.

Here’s the best part…

Knowledge networks are ALREADY PROVEN successful across various niches.

• Yoga
• Coding
• Business
• Music
• Religion
• Fishing

This is not some new invention.

It’s a proven business model with MANY multi-million dollar earning case studies.

Which I will get into in a sec…

The Knowledge Network model leverages the power of a community of experts, creating a more comprehensive and engaging learning experience for the students and a more efficient and profitable model for you – the expert.

Let’s take a look at four platforms that have successfully adopted this model:

CASE STUDY #1: AbundancePlus.com

AbundancePlus: started with a a single YouTuber and now brings together the world’s top experts in homesteading, farming, and gardening. With experts they call “aunts and uncles” building a comprehensive library of courses for their subscribers. They really focus on creating a family culture in their community.

CASE STUDY #2: Yousician.com

Yousician: started by two musicians who never sold courses before, but were frustrated at the current options for learning music. So they created a new platform that teaches music in a new way. Now it’s the worlds leading platform to learn Guitar, Piano, Ukelele, Singing and more. With experts such as Metallica and Jason Mraz teaching courses for them.
The Biggest “Online Education” Opportunity in 2024

CASE STUDY #3: SundayPlus.co

SundayPlus: started by a sole course creator who needed more leverage and scalability, brings together expert theologians and pastors. It’s everything a Christian needs to handle life outside of the 1 hour a week of church. With even a path towards becoming certified in different areas of expertise.

CASE STUDY #4: AdSkills.com

AdSkills: started by yours truly after having a successful ad agency. I got tired of the stress of clients and even tired of constantly thinking of yet another email promotion to sell my course to the same people again and again and again. So I convinced other expert advertisers to make courses for me on Google ads, Facebook ads, YouTube ads, and more. Now it’s a thriving community with certification opportunity. our students run campaigns for Kajabi, ClickFunnels, Cardone University, Dr. Axe, ShineSolar and more.

The “Knowledge Network” Business Model Simply Outsells The Competition

The Knowledge Network model not only allows these platforms to provide a wide range of content, but also fosters a sense of community among the instructors.

Which leads to collaboration, innovation, and mutual growth.

Honestly…

Would you rather join a course taught by one expert, or a course taught by a team of the best experts from around the industry?

The traditional expert-based course business is quickly losing ground in the market to the newer business model.

This is because the knowledge network model outsells, the competition.

That’s not an opinion, Masterclass, Skillshare, Coursera, Gaia, and others like them make many MANY more millions than individual course sellers or even the “gurus.”

… It’s less demanding on the founder.
… Outsells the competition.

But also because it’s subscription revenue, knowledge networks (SVOD’s) are actually sellable.

Lynda Wienman, sold her knowledge network (Lynda.com) for $1.5 BILLION to LinkedIn.
There’s so much more I want to tell you about this business model.

In 2022, MasterClass.com brought in $94 million dollars in revenue with their knowledge network business. That’s not all because Gaia.com, another knowledge network that focuses on new age documentaries earned $82 million in 2022.

This is a VERY profitable business model that is crushing the old methods of selling courses.

👉 That’s why I ran a 6 hour virtual workshop on this topic… that workshop turned into an 8 hour marathon diving into every detail of building a knowledge network for the attendees. We’ve edited, refined and converted that workshop into a course…

Introducing
Knowledge Networks
You Will Walk Away From This Course With a Proven Business Model, Scripts To Secure The Experts, Our Marketing Plan That Generated $4.8mil, And The List of Contractors We Hired To Help Build Our Knowledge Network

What You’re Getting: You’re getting instant access to 8 hours of workshop recordings that details EVERYTHING we did to build our knowledge network as well as the best practices others are using in theirs.  The first session we go in-depth into the business model & what makes it work. Then in the 2nd session we cover all the ways in which we’ve found to convince experts to create our courses for us. In the 3rd session we  reveal every landing page, ad, and email we used in our marketing campaigns to earn $4.8mil. We cover pricing strategies, customer support, onboarding, and more. Finally, in the last session we tell you about the tools we’ve tried, what we canceled, what we kept, and the team we hired to build our platform for us. You will complete this course with every document, process, and strategy you need to launch your own knowledge network.

Justin started in 2007 with just $60 in a Google ad account and turned that into 6 figures with his first course. Then opened a digital ad agency and grew it to $1.3mil. After that he launched AdSkills.com and made $4.8 million with that.  Justin’s students now work at ClickFunnels, Kajabi, Cardone Capital, DigitalMarketer, and many other brands you know.

Justin Brooke
AdSkills Founder

Here’s How To Sign Up & Save 75%

1 Knowledge Network Business Model

Deep Dive Into How This Business Works
You’re going to love how simple it is to build a course business with the new knowledge network aka SVOD business model. No more launches, endless webinars, buying expensive equipment, or having to update your own courses. The experts do all of that work for you. Same as authors write books for publishing companies. It’s no different, this is just the modern digital version of that.

2 Onboarding Expert Course Creators

Discover The Outreach We Used To Reel In 30+ Experts
Obviously, the key to building a knowledge network is convincing experts to make courses for you. Good news, thats what experts are already doing. It’s not additional work for them. They are experts, content creation is their profession, you’re just showing them another way to get paid for doing what they already do.

3 Marketing Strategy Breakdown

Revealing Marketing Secrets of Top Knowledge Networks
This is the part everyone looks forward too. We’re going to show you exactly how we’ve added thousands of members to our knowledge network platforms. As well as how some of the biggest knowledge networks in the world do their marketing.

4 Pricing Strategy Breakdown 

Discover What The Best Companies Are Charging
Whatever you do DO NOT use the same old pricing strategies that you used to use with traditional course sales. This is a new business model, and there are new pricing methods that have been proven. We’re talking about 100s of millions of dollars changing hands. Trust us, and just price yours the way we teach you. Seller Beware!!!

5 Behind The Scenes 

Learn The Systems & Processes That Run The Machine
The secret to AdSkills $4.8mil success, was the systems that ran the company like a well-oiled machine. Chaunna will show you the documents, projects, and diagrams we used to keep new customers coming in and new experts filling our members area.

6 Revenue Share & Royalties 

Guest Speaker Shares How He Earns Royalties & Rev Share
MY long time buddy, James Schramko has agreed to do a session for us talking about how he’s been on the other side of this deal. He explains how he earns royalties and rev share deals for the content that he creates. Another income stream for you!

Tim Pearce – DCAM 2.0 Aesthetics Marketing & Social Media

Course Contents

Video Modules
Get Their Attention
Become Their Bestie
Become Their Hero
Trigger Them To Book
Save Time
Tech Tutorials

Downloads
Downloads

Video Introduction by Miranda Pearce

Did you know that a shocking 69% of Injectors are only getting 0-1 booking per week from social media?
And what’s worse… they’re spending up to 5+ hours creating content every week… but getting almost no results from it.

I hear Injectors struggling with this every day…

“The time it takes to create content doesn’t reflect the revenue that should come from my efforts”.
I get it… it’s like adding a full-time job on top of everything you already have on your plate as a Practitioner.

You put your heart and soul into creating the perfect post, you spend ages on it, you hit publish… and… nothing. Crickets. Or maybe a few views from other Practitioners, your mum and your grandma.

But no real engagement from potential clients.

And definitely not enough bookings to make it worth your while.

You get so tempted to throw in the towel because it feels like it’s all a waste of time.

But on the other hand, you also know that social media can be a GOLDMINE.

And you also know that if you just rely on word of mouth, you’ll get left behind.

You know others are having success with social media… you see those Injectors that get huge engagement, lots of bookings.

They’re posting content online and laughing all the way to the bank.

So why is it just not happening for you??

What are they doing that you’re not doing?

Do they know something you don’t?

The truth is… they DO know something you don’t.
And they ARE doing something you’re not.
Over the past few months I’ve had more and more Injectors telling me they’re in the same situation…

And if you’re stuck there too,

IT’S NOT YOUR FAULT!

Reach, views and engagement have dropped for everyone. It’s the algorithm’s fault.

But I know it’s not the answer you want to hear.

I’ve helped thousands of Injectors tap into the power of social media over the past XX years and I noticed something curious happening lately…

While a lot of Injectors are struggling to get consistent engagement and bookings from social media…

There’s another group of Injectors that are absolutely crushing it.

And I wanted to know why.

I wanted to figure out what that successful group of Injectors were doing that was helping them to get 6+ bookings per week from social media.
So I set out on a mission.

I surveyed over 870 Injectors and audited hundreds of social media accounts and a pattern started to emerge…

And I realised that the Injectors missing even ONE of these things, were struggling to get any results from social media.

So that’s when I put all my findings together to create a simple framework ANYONE could follow to get amazing results.

I call it… The Stairway To Bookings

Just imagine…

No more wasting time and energy wondering what to post or creating content for the sake of it. You know exactly what to share, and best of all, every post feels like a direct conversation with your ideal client – it never feels like wasted effort.
Confidently waving goodbye to your public health sector job knowing you’re on your way to building a wildly successful business. You open up your booked-out calendar every morning, all thanks to the magnetic pull of your social media presence.
No longer hoping for word-of-mouth referrals. Instead, you can rely on your social media to act as your unstoppable, 24/7 ambassador, bringing in clients even while you sleep.
Clients walking into your clinic fully trusting you and your expertise. They’ve seen your content and they’re already convinced they’re in the right hands. No hard selling, just genuine connections.
Having a reliable and proven strategy to grow a thriving clinic that gives you the financial freedom you dream of and deserve. You know how to get clients consistently and you can finally focus on your dreams, passions, and maybe even that dream holiday you’ve been putting off.
This is all possible when you follow a PROVEN system to turn social media into your own goldmine.

Introducing…
Dream Customer Attraction Method 2.0
Dream Customer Attraction Method (DCAM) 2.0 is an online marketing course designed specifically for Aesthetic Clinicians who are serious about growing their business. Updated for what’s working NOW in social media and based on evidence-backed strategies that TRULY WORK.

Everything you need to know from top to bottom and beginning to end is inside, so that you can:

Easily create social media posts that get ENGAGEMENT and CONSISTENT BOOKINGS, instead of wasting time creating content that gets ignored.
Set up a proven step-by-step system to convert scrollers into clients, so you can create financial freedom for your family.
Stop trying to attract patients with discounts, and instead, attract the RIGHT kind of patients by establishing trust and genuine connections. Get people to see you as the expert and as their trusted friend, so that they don’t want to book with anyone but YOU.
Do all this with a tribe of like-minded clinicians to cheer you on.
All delivered in a clear, easy to use way, and not just from some random marketing generalist. This course is 100% bespoke to aesthetics based on myself and Tim’s success in this industry…

Founders of a multi-million pound clinic
Trained 20k Practitioners in our training academy and online
Combined social media following of over 290,000
Here’s What’s Included:

Video Masterclasses
You’ll learn how to:

Set yourself apart and get attention from the right kind of followers.
Create content that makes people online gravitate towards you and want to book with YOU and no one else.
Create content that shows off your knowledge and expertise so that patients come to you already trusting you and ready for treatment.
Trigger people to actually book in, so that they’re not just seeing your content and scrolling on.
Plus 6 incredible bonuses:

The Purple Book
This is the marketing bible! This gorgeous book will be delivered to your home and includes all the course material from the video masterclasses in a book. And it’s got space for reflections in there so you can use it like a journal as well and it’s also a great accountability tool.

Content Cheat Cards
These cards are designed to make content creation feel FUN instead of feeling like a chore. There are 52 cards with step-by-step instructions and content ideas you can use. No more overthinking what to create – each content card gives you the hook, instructions about what to do, a call to action, and some fun tips to make your post even better.

30 Days Of Done-For-You Canva Templates
You don’t even have to think about what content to share – we’ve created one month’s worth of content that you can just plug and play easily with these beautiful templates. You can add your own touches to the templates using Canva and you’ve got an entire month of content ready to publish. And you get to reuse these forever.

Canva Mastery Course
Canva is an amazing and free online software you can use to easily create professional-looking content, even if you have absolutely no experience designing graphics. We’ve worked with a Canva expert and this course walks you through everything step by step, including editing the templates & designing your own content. You’re never going to need a graphic designer again after this.

Time-Saving Bible
I know that creating content can be really time-consuming, so this is a print-out you can refer to any time with 7 hacks that professionals use to save time when creating content. You’ll learn how to use ChatGPT to make creating content so much easier and faster, and some amazing apps you can use to save time.

Meet Miranda Pearce

​Expert Marketing Advisor for thousands of Aesthetic Clinicians
​Founded SkinViva Clinic in 2008 with husband Dr Tim Pearce (over 1,000 5 star reviews)
Successfully grew the business to over £3 million per year
​Took Dr Tim brand from 5,000 – 37,000 Instagram followers in 18 months
Co-hosts the UK’s number 1 aesthetics podcast
Founded ‘Medical Aesthetics Mindset Warriors’ Facebook Group with 4,500+ members
DCAM 2.0 Aesthetics Marketing & Social Media By Tim Pearce, What Is It Included (Content Proof: Watch Here!)

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.