Himanshu Sharma – Optimize Smart -Digital Analytics Implementation Program



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Himanshu Sharma – Optimize Smart -Digital Analytics Implementation Program

Digital Analytics Implementation Program
Increase your website sales and ROI by mastering digital analytics through this 8 weeks online training program

Digital Analytics Implementation Program is made up of following six courses:

  1. Sales & ROI Accelerator Course
  2. Google Analytics 4 (GA4) Mastery Course
  3. Google BigQuery Course
  4. Data, Maths & Stats Mastery Course
  5. Attribution Modelling Course
  6. Google Data Studio Mastery Course

#1 Sales & ROI Accelerator Course
The ‘Sales & ROI Accelerator’ course is designed to help you quickly increase your website sales and ROI in a short period of time.

Here the focus is on creating a strategic road-map for your business and on setting up goals, strategies, KPIs and funnels.
In this course, I show you step by step, how I optimize websites for sales and other conversions. I will show you step by step:

  • how I interview new clients,
  • what questions I ask,
  • how I do product analysis,
  • market analysis, campaign analysis, competitive analysis etc.

Not only do I show you the steps I follow but I also share the actual worksheets I use in my day to day work. You can download these worksheets and use them straight away.


>> Gathering Business Intelligence

>> The PERFECT Website Audit

>> The PERFECT Analytics Audit

>> Website Usage Analysis

>> Understanding Customers Purchase Journey

>> Setting up Goals, Strategies, and KPIs

>> Building Value ladders and Funnels

>> Scaling Ads

>> BONUS Module: Copywriting Basics

#2 Google Analytics 4 (GA4) Mastery Course

The GA4 (Google Analytics 4) Mastery course is designed to help you get the most out of Google Analytics 4. Here the focus is on learning and using Google Analytics 4.


>> Google Analytics 4 Basics (GA4 introduction, the difference between GA4 and GA3, GA4 property, data streams, measurement ID, Event and Parameter measurement model…)

>> GA4 Property Configuration (GA4 account structure, GA4 property creation, Google Signals, connection to Google Ads, Google search console…)

>> GA4 360 (Introduction, Google Marketing Platform, Data limits and freshness, CRM integration, Sub Properties, Roll-up Properties …)

>> Firebase GA4 (Introduction to Firebase, Firebase Project and Google Cloud, adding firebase to Apple and Android Apps, adding app data streams to GA4 property…)

>> GA4 BigQuery (Introduction to Google BigQuery, connecting GA4 to BigQuery,  Linking GA4 property to BigQuery project, Enabling and Configuring the BigQuery API…)

>> GA4 Server-Side Tracking

>> Referral and Direct Traffic in GA4, GA4 UTM Tracking

>> GA4 Data Filters, GA4 Content Grouping

>> GA4 Events (Introduction, Event Types, Events report, Event Parameters, User Properties, measurement protocol…)

>> GA4 Dimensions and Metrics

>> GA4 tracking setups (cross-domain tracking, Conversion tracking, Scroll Tracking, Site search tracking…)

>> GA4 Audience (custom audience, Audience triggers, Predictive audiences, Predictive metrics, Remarketing audiences…)

>> GA4 Exploration reports (Free form, Funnel exploration, Path exploration, Segment overlap…)

>> GA4 Miscellaneous (Building comparisons, Automated insights, Creating custom insights, Channel groupings, Data sampling…)

>> GA4 Attribution (Introduction to attribution modelling, Understanding Conversions in GA4 Attribution, Conversion Credit distribution, GA4 Attribution Models…)

#3 Google BigQuery Course
The Google BigQuery course is designed to send and manipulate Google Analytics data in BigQuery. Here the focus is on learning and using BigQuery in the context of Google Analytics.


>> Google BigQuery Basics (What is BigQuery, Advantages of using BigQuery for Google Analytics, Prerequisites for using BigQuery, BigQuery Sandbox, …)

>> Walkthrough of BigQuery user interface

>> Google BigQuery Cost (Cost of using BigQuery, BigQuery Cost Optimization, Google Cloud pricing calculator…)

>> Google BigQuery Project management (Creating a new project, Switching to a different project, Configure and save data transfer, Enable and configure BigQuery API..)

>> Google BigQuery data sets (BigQuery public datasets, Google Analytics sample dataset for BigQuery…)

>> Sending data from Google Analytics, Google Analytics 4, Google Ads, Facebook Ads, Google Search Console, Google Sheets to BigQuery.

>> Querying Google Analytics, Google Analytics 4, Google Ads, Facebook Ads, Google Search Console, Google Sheets in BigQuery.

>> Sending custom Google Analytics data to BigQuery

>> SQL Basics (Introduction to SQL, Standard SQL vs Legacy SQL, SQL editor, SQL statements, The structure of a data table…)

>> Case Studies (Retrieving all the columns of a table, Sorting result set in descending order, Sorting result set in ascending order, Using WHERE conditions to retrieve data…)

#4 Data, Maths & Stats Mastery Course
The ‘Data, Maths and Stats Mastery’ course is designed to help you learn the maths and statistics behind digital analytics and conversion optimization in great detail.

So that you can correctly interpret data and make data smart business decisions.


>> Digital Analytics Foundation

>> Overcoming the barriers to implementing analytics

>> Tools for carrying out Digital Analytics

>> Understanding Data in Digital Analytics

>> Mastering Data Reporting

>> Best excel charts for data analysis and reporting

>> Understanding Metrics, Conversion, Conversion Rate, Key Performance Indicators (KPIs)

>> Tracking Metrics and KPIs

>> Statistics behind analytics & conversion optimization

>> BONUS Module: Understanding Company Financials

#5 Attribution Modelling Course
The Attribution Modelling course is designed to help you implement attribution modelling in your organization.

The objective of attribution modelling is to understand the buying behaviour of your website visitors and to determine the most effective marketing channels for investment.


>> Attribution Modelling Basics (Introduction, Objectives of attribution, Introduction to attribution issues, attribution modelling and marketing mix modelling, Different categories of attributions…)

>> What to Expect From Attribution

>> Correct Data Interpretation (The biggest problem of all in web analytics, Top reasons for the misinterpretation of analytics data and reports, …)

>> Preparation for Attribution Modelling (Developing that great understanding, wide separation between marketing activities, web analytics toolbox, server-side tracking, Google BigQuery…)

>> Channel Grouping, Deep Dive into Direct Traffic, The Referral Exclusion List

>> Google Analytics Campaign Attribution

>> Cross-Device Tracking, Cross-Domain Tracking

>> Roll-up Tracking

>> Online-Offline Conversion Tracking

>> Phone Call Tracking

>> Attribution BETA

#6 Google Data Studio (Looker Studio) Mastery Course
The ‘Google Data Studio Mastery’ course is designed to help you learn and master Google Data Studio.
When you have got a lot of data to analyze (especially big data) you cannot spend days or weeks analyzing thousands or millions of rows of data in Excel spreadsheets …. to find hidden trends and insight.

You need a tool that allows you to quickly make sense of data, and determine patterns and anomalies which are otherwise….. can be extremely hard to detect in a timely manner.

This is where data visualization tools like ‘data studio’ come in handy. Through this tool, you can greatly speed up your data analysis.

Data visualization not only helps in data analysis but also in data retention. 
It helps you to tell meaningful, emotional and engaging stories to key decision-makers. Data Studio can make your data reporting more meaningful and persuasive.


>> Getting Started with Data Studio, Data Sources and Connectors

>> Working with Google Sheets, Working with Report Editor, Working with Tables

>> Scorecards, Time Series

>> Bar Charts, Pie Charts, Geo maps, Line Charts, Area Charts, Scatter Charts, Pivot Tables, Bullet Charts, Treemaps, other report components

>> Community visualizations, Date Range, Filter Control, Data Control, Dashboards

Is this training program right for you?

This training program is for you, if any one or all of the following apply to you:

  • You are struggling to understand the true purchase journey of your customers.
  • You can not determine the most effective marketing channels for investment.
  • You can not scale your marketing efforts and ad spend because you don’t really know what is working and not working in your marketing.
  • You are losing money in paid advertising because you don’t know what is working and where to invest time and money.
  • Your client/boss is not happy with your performance because you are having a hard time proving the ROI of your marketing/ optimization efforts.
  • You are struggling to understand your web analytics reports.
  • You are running A/B tests after A/B tests but it is not resulting in any ‘real lift’ in sales and other conversions.
  • You do not have well defined goals, strategies and KPIs in place for your business/company. You do not have a strategic roadmap for your business.
  • You do not have a proven process and framework in place through which you can scale your business and optimization efforts.
  • Your lack of knowledge and skills are hindering your ability to grow in your business/career.

Meet the Instructor: Himanshu Sharma
(Author of Four Best Selling Books on Digital Analytics & Conversion Optimization)

  • Over 15 years of experience in Digital Analytics and Marketing.
  • Author of four best-selling books on Digital Analytics & Conversion Optimization
  • Nominated for ‘digital analytics association awards for excellence’.
  • Run one of the most popular blogs in the world on digital analytics at
  • Consultant to countless small and big businesses over the decade.

Who is Digital Analytics Implementation Program For?
This training program is for you, if you are a:
Marketing Professional (PPC, SEO)

Conversion Optimizer

Web Analyst

Data Scientist

Business owner/Entrepreneur


Complete beginner in web analytics

The BONUSES you get with this training program:

BONUS #1: Done for you Audits + Downloadable Worksheets (Value: $5,998 per month)

I have spent years…. creating and refining my audits and worksheets. This is what I use personally in my day to day work to earn a 6 figures income…. and I am giving all of this to you. You just need to download them……..and fill in the blanks. The price of these audits and worksheets alone is 10x times more than the cost of the entire program.

BONUS #2: Done for you funnels

There is a very particular way to build your funnels so that you can make sure that you are getting results. I am going to show you, how to do that.

BONUS #6: Hundreds of Assessments to test your learning

I have developed so much content in my career that I do not always remember what I published. So when I look back at my own work, I sometimes get light bulb moments. “Wow, that’s useful information, that makes sense. How come I am not implementing it?”. So I go through my blog posts, books and courses to freshen things up.

In the end………… only that information is going to serve you well which you remember in the first place. You are not learning if you can’t remember what you learned. So  “Whoever remembers the most ‘win'”. The various assessments embedded in this training program…are there… to help you with retaining useful information.

BONUS Course: Marketing Analytics 

The “Marketing Analytics” course covers the ANALYTICS behind Facebook, Google Ads & Marketing in general. The aim here to make you much more efficient in leveraging Facebook, Google Ads and other marketing data to drive record sales and ROI.

Frequently Asked Questions:

  1. Innovative Business Model:
    • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
  2. The Legal Landscape: Yes and No:
    • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
  3. Quality Assurance: Unveiling the Real Deal:
    • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
      • No coaching calls or scheduled sessions with the author.
      • No access to the author’s private Facebook group or web portal.
      • No entry to the author’s exclusive membership forum.
      • No direct email support from the author or their team.

    We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

  • Firstly, item is not as explained
  • Secondly, Item do not work the way it should.
  • Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.

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