Dmitry Dragilev – How To Get Free Press for Your Startup

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Dmitry Dragilev – How To Get Free Press for Your Startup

How To Get Free Press for Your Startup
A proven process for reaching out to journalists, building lasting relationships and getting press.

I want to share my personal story with you.
Ten years ago, I was a nobody. An office drone nobody.

And I had the classic symptoms to show for it: I was overweight, stressed and depressed.

I had zero industry connections.

The only people I was on first name basis was employees of takeout restaurants.

Fast forward ten years.

I created a tidal wave of publicity for a startup called Polar and it grew from 0 to 40M views per month and got acquired by Google.

Introverted Soviet emigre with no English to publishing 1300+ articles and getting a startup acquired through PR…here is my story of how I did it:

I helped over 100+ startups achieve the same results.

I grew my own startup JustReachOut from 0 to 2000+ paying customers in only 8 months.

I grew my own blog to $100,000+ revenue in 9 months.

A lot of people think that building connections and turning those connections into long-term relationships is something you’re either good at or not.

But then why is How to Win Friends and Influence People one of the bestselling books of all time?

It’s not a matter of “genetically, my heart pumps more blood than the average person so I was born to be a pro athlete.”

Building connections is a process of proven steps.

You can start from nothing. Learn the best ways to do it. Then practice it until you get the hang of it.

Or I wouldn’t have gone from being a nobody awkward Soviet emigre to working with Noah Kagan and Gary Vaynerchuk.

And yes you can diligently build your backlinks.

Yes you can build a killer product.

Yes you can capture emails.

But by connecting with people, you can achieve all those results 10-100x quicker.Because it’s people that ultimately choose whether or not to …

Feature you on their website.

I was a Soviet emigre who was introverted, couldn’t speak proper english and didn’t like to talk to people.

I now have published 1300+ articles and am a contributor to Entrepreneur, TechCrunch, FastCompany, Inc, HuffingtonPost and numerous other top publications.

I have learned one thing…

People are the gatekeepers of opportunities and anybody can talk to people if they have the right conversation starter.

A little while ago I wrote an article on TheNextWeb titled: How I Used PR to Take a Startup From 0 to 40M+ and Got Acquired by Google. I used the very process I talk about in the article to grow another startup from 0 to 5M+ users and get acquired by AVG.

In this course I’ll teach you this very process I used in the past to do my own PR and build lasting relationships with press.

You will become proficient at reaching out and building lasting relationships with reporters, journalists, bloggers, press, and influencers.

I’ve written about my process for doing PR for Mashable, for Noah Kagan’s OKDork but in this course I want to go a step further and actually show you how I reach out to journalists, I recorded myself researching and reaching out to journalists.

I’ll also share all the email templates and behind the scenes tactics I’ve never shared publicly.

In this course we’ll focus on:

• how to research and find most relevant reporters to your interests
• how to craft your emails when reaching out
• how to determine which content to put into the cold email you’re sending
• how to guess reporter’s emails and how to track whether they have read your sent emails
• how to build a genuine relationship from the first email response to the published article and beyond

Every day, I get a high when startups I teach become good at PR outreach and get responses from press wanting to write stories about what they do.

It’s empowering to watch startups never worry about hiring a PR firm and becoming crazy good at getting any influencer, journalist or executive to respond to their emails.

I’m excited to share with you the very process I use to do PR on my own and a set of case studies of how I’ve applied it.

– Dmitry Dragilev, Founder

Your Instructor

 Dmitry Dragilev
Dmitry Dragilev is the founder of JustReachOut.io – a simple way to pitch press without the help of PR firms. He recently help build a company named Polar from 0 to 40M+ pageviews per month in a matter of 2 years and got acquired by Google. He has published over 1300+ articles, is a regular contributor at TheNextWeb, Entrepreneur, HuffingtonPost, Inc, TechCrunch, FastCompany and others.

Course Curriculum

Introduction
What to expect from this course (2:56)

Module 1: Primer to reaching out and building relationships
#1 Four strategies to start conversations with influencers
#2 Four ways to convert conversations into relationships
#3 Secret out of the box relationship hack
#4 See It In Action: How I used PR to grow to 40M+ pageviews and get acquired by Google (22:12)

Module 2: Build your Hit List and Write an Email Pitch
#1 Research and build a HIT LIST of people to reach out to (15:38)
#2 Identify the pitch angle & email templates to use (32:47)
#3 Perfect Your One Sentence Pitch
#4 See it in action: Watch me reach out to an influencer live (18:18)
#5 -Perfect the pitch – what journalists want in a pitch (11:40)

Module 3: Find Anyone’s Email Address
#1 Tools and techniques to guess anyone’s email address (11:06)
#2 Six Foolproof Methods to Find Anyone’s Email in Under 10 Minutes
#3 See it in action: Watch me guess an email address live (8:26)

Module 4: Advanced Follow Up Strategies & Mail Merge
#1 Advanced Follow Up Strategies & Mail Merge (10:53)
#2 Improving PR pitches to journalists with “Crystal Knows”
#3 Using MixMax for Automated follow-ups

Wrap up
Wrap up and review (5:33)

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