Dan Kennedy – The Power of Copy Unleashed

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Dan Kennedy – The Power of Copy Unleashed

Dear Friend,
If you want to grow your business in the quickest, most efficient way possible continue reading…
We’re going to reveal a secret some copywriters don’t want you to know and it’s this: You Can Probably Create Better Ads For Your Product or Service Than Most High- Cost Copywriters And Ad Agencies.
Here’s why: You’re much closer to your business than any copywriter could ever get. You know all your market’s hot buttons and you’re passionate about your product/service.
You just need a formula. A formula that’s been used over and over again by most ‘A-List’ copywriters, including Dan Kennedy at GKIC.
And we’re not talking about creating “cookie cutter” copy here either.
Have you seen a movie recently? Most movies fit into specific genres: horror, comedy, drama, etc. But they all follow similar formats: the hero kills the enemy, the guy gets the girl at the end, they all live happily ever after, etc.
In other words, most movies follow proven script sequences, or formulas, which have been shown to appeal to movie-goers again and again.
But each movie has a different plot, interesting characters, and meaningful scenarios that make it different from other movies and that keeps us coming back for more – Hollywood has this down to a science!
In the same vein, we have a formula for writing marketing messages that eliminates a lot of the “guesswork” you have to go through, but can easily be tailored for your own market and offers.
So…

• If you’ve never written an ad before, this could be an excellent introduction to writing a sales letter that could shortcut your learning curve. If you’ve got everything down in business except for copywriting, then this literally could be the most important message you’ll ever read.
• If you write ads for your business but find yourself “stuck” or are “unsure” of what works, then this will show you how you can save tons of time and boost the rate at which you grow your business.
• If you hire copywriters or outside marketers, this formula is critical so you know whether or not the copywriter you hired did a good job. If you don’t write your own ads (or don’t plan to) then this template will help you sell your product better, not just by using sales letters, but postcards, radio, face-to-face, etc. Because most of the psychology is exactly the same.
• If you are a copywriter or do marketing for others, you can use this template as a simple “checklist” to make sure you have included every value-builder strategy, every price objection technique, and every headline tip you might have otherwise missed if you didn’t have this resource to guide you.
Because here’s the truth:

It Doesn’t Matter How Much Traffic You Drive To A Website Or How Many Direct Mail Pieces You Send Out! If You Don’t Have A Message That Sells The Product/Service, Then You’ll Always Struggle
Most of the A-List GKIC members who earn 6-and 7-figure incomes don’t send out mailers with just an order link on them. And when we promote our international events, the SuperConferenceSM and Info-SUMMITSM we don’t just send out an order page and expect people to fork over thousands of dollars to attend.
Each mailing, email, or online sales letter has irresistible copy that gets the prospect’s attention, builds the desire for the product or service, and gets the prospect to take fast action.
Yet most marketers skimp on copywriting or don’t put any effort into learning this valuable skill. They just focus on driving as much traffic as possible or testing differing offers.
Did you know that it’s been shown that changing just one word in a headline could increase response by up to 300%? Even changing how you introduce a letter or position price can boost your response.
That’s why the big mailing houses like Agora and Boardroom spend millions of dollars testing copy and are always trying to beat their “controls”…or pieces of copy that have converted well for them.
And that’s why people pay GKIC founder Dan Kennedy up to $100,000 for a single sales letter. Do you think Dan’s clients would pony up that kind of dough if copy wasn’t that important?
But here’s the real beauty of this template:

Once You Use This Template For Your First Sales Piece, You Can Easily “Recycle” The Sales Points For Emails, Video Scripts, Webinars, Postcards, Etc.
This message is going to truly be “money” for you because not only will it make writing sales letters easier, but you can then “borrow” sales points such as benefits, objections, value-builders, offers, etc. for other marketing pieces.
Ask the 7-figure earners and GKIC founder Dan Kennedy. The real “movers and shakers” use multiple messages via multiple media to get sales. They don’t just send out one sales letter and that’s it.
So not only will this formula help you write your first sales piece, but it will help you get the sales points you need in any selling situation—either through media like postcards and direct mail or even face-to-face selling.
Because the truth is: a sales letter really is a one-on-one sales conversation between yourself and your prospect. Think of a sales letter as a little salesperson doing all the selling for you. That’s the power of copy and you’ll get to follow along with the Masters when you take action today and add this to your marketing arsenal:

The Power of Copy Unleashed
How To Create An Offer Your Customers, Clients and
Patients Are Powerless To Resist

The best part is that it’ll only take you about 90 minutes to go through and you will get immediate online access. It will give you a HUGE unfair advantage when it comes to dominating your marketplace.
Here’s why: Most of your competitors are woefully bad at writing copy. More than likely, they follow what those “fat-cat” Madison Avenue advertising agencies do: brand advertising that’ll evaporate your marketing budget.
Unless you’re Coke, Microsoft, or Pepsi and have millions of dollars to plunk down on a Super Bowl ad, your best bet is to learn the art of GKIC-style direct response advertising.
And the Power of Copy could give you the ability to easily perform one of the hardest things to do for most businesspeople: convince a prospect to buy or take an action just with the power of your words:

Here’s Just Some Of The Tips You’ll Discover That Will Have You Generating More Sales And Traffic Than Ever Before, Within Minutes of Tearing Into This System:

• The simple 3-step process for starting your sales letter so you don’t have to throw up your hands in frustration figuring out what to do next. If you’ve ever stared at the blinking cursor on your Word document wondering what to write next, then this is a godsend…
• How to tap into what REALLY makes people buy your product or service. Most small business owners make the mistake of guessing at what their prospects want and need and don’t know what will REALLY make them buy…
• The secret to getting that first draft done that’ll save you tons of time and frustration. Most copywriters and small business owners really mess this up…and this could result in sub-standard copy that’ll make your customers throw that letter in the trash!
• The 1 super-simple step to take as soon as the copy is written. This takes only 5-10 minutes but could mean the difference between “C+” level copy and “A+” level copy.
• The simple 7-step formula for creating an offer that’ll make your target audience salivate over your product/service. It doesn’t matter if the copy was written by Dan Kennedy—if prospects don’t want what you’re selling, you’re not going to get any sales!
• The 1 quick tweak you can make with any product and service that could sky-rocket your profits. We do this with every launch here at GKIC and you can easily employ this strategy too.
• Our sales boosting 5-step “golden” checklist regarding bonuses. Violate these golden “rules” and your offer is going to fall flat and your bonuses are just going to take up space in your sales letter or ad.
• How to build up tension in your prospects so they cannot help but whip out their wallet and BUY. This is what separates the A-players from the “wanna-be’s”.
• The secret to framing price so the prospect will see that the price is a bargain…even if the product is thousands of dollars.
• The one addition you can make to your price and offer that could bolster your profits. If you aren’t doing this you’re leaving thousands of dollars on the table!
• 23 proven templates you can use to get started writing bullet points for your product or service. Bullet points create magic in your sales pieces and you’ll just copy and paste, add the specifics for your product, and you’ll be all set!
• Dave Dee’s ‘Top 10 Rules’ for writing headlines. Follow these rules and you’ll be able to write headlines that’ll grab your prospect by the lapels and FORCE them to read your ad.
• The easiest way to bring up objections in your copy that doesn’t require deep psychological stuff. Just do this simple step and you can “flip” more prospects to buying from you.
• The key to getting better at writing copy so you can do it at a higher level than most experienced copywriters. It is possible if you follow this one little “trick” all A-Level copywriters perform.
• …and a whole LOT more!

The Power Of Copy Will Work For Any Market…From
Dentists To Plumbers, Real Estate Agents To Retail Shop Owners.

Fair warning: Do not disqualify yourself from purchasing The Power of Copy because you’re in a certain business or industry. Last we checked, all businesses rely on the power of words to get people to visit a website or storefront and to make a purchase.
And it doesn’t matter how smart you are or if you graduated from an Ivy League School. GKIC founder Dan Kennedy is the best copywriter on the planet and he has the academic qualifications of a janitor.
He just followed in the footsteps of the copywriting greats before him and learned the powerful skill of persuasion in print. In other words, copywriting is a learnable skill anybody can master…like riding a bike or learning a new hobby…
…except this skill can give you the rare power to convince prospects and customers to give you money hand over fist.

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