Curtis Stone – Profitable Urban Farming
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Curtis Stone – Profitable Urban Farming
I want to teach you how I earn $75k per year as an Urban Farmer.
All on ⅓ of an acre.
On land I don’t own.
Impossible?
Nope. Not at all.
And here’s the best part. You can do it, too.
My name is Curtis Stone and I am here to teach you how to become a successful Urban Farmer with my step-by-step Profitable Urban Farming course.
BEING AN URBAN FARMER ISN’T JUST ABOUT THE MONEY
Earning a great living from farming is great, but it’s just one of the many benefits.
Being your own boss, attracting great people into your life, and spending your time how you choose, are just a few of the benefits of becoming an urban farmer.
I LOVE, and I mean I LOVE, getting up in the morning.
I spend my days doing meaningful work surrounded by great people.
I set my own schedule.
And I have no boss to report to.
I can honestly say becoming an urban farmer is the best decision I have ever made.
But, I haven’t always been a successful urban farmer…
In fact, my life was very different five short years ago…
NEVER FARMED? NEITHER HAD I
I used to be the classic struggling musician.
I spent my summers as a tree planter busting my butt in the summers to fund my music “career” the other nine months.
There was no fame, no fortune, no dream lifestyle, and definitely no meaningful contribution to my community. Only a crummy van, some decent venues, and a few good friends. I had plenty of fun, but I certainly wasn’t building a future towards anything meaningful. And the trouble was, I was ready to start building my future.
The challenge was, I just didn’t know what to do, to find meaning in my life.
FIND INSPIRATION
Knowing that I needed to change course, I took the summer off to seek inspiration.
I decided to take a bike trip down the west coast of Canada and the US.
I met amazing people. I saw amazing things. And I was the fittest I had been since high school. After all, I was cycling 50 miles every day. It felt great.
Along the way, I stopped at a lot of organic farms. I was inspired by all of the farmers who shared my values for a better world, and were actually making a living based on those very values.
By the time I reached San Diego, I resolved to start an Urban Farm in my hometown of Kelowna, British Columbia, Canada.
AFRAID TO START
Upon arriving home, it was fall, and time to make my urban farm a reality.
Knowing I wanted to get a farm started, I immediately became overwhelmed by everything there was to do.
After all, I had never grown a single vegetable, let alone sold anything.
I’ll repeat that…
I had no experience growing vegetables. None. And really, had never sold a thing. Nor wanted to.
Was I overwhelmed?
Yup.
Afraid?
For sure.
Had a fear of failing?
You bet.
And worst of all, I just didn’t know where to start.
STARTED AND FAILED
Fall turned to winter and I read every book I could get my hands on, went to workshops, and watched every YouTube video on Urban Farming. I tried to learn everything I could.
When springtime came around, I got my first piece of land, and started working, and working, and working. And working some more.
I invested all of the money I had saved from my tree planting work, roughly $11,000.
I bought a rototiller, seeds, and a few other tools. Before long, I was growing my own produce.
I was thrilled to hold a tomato that I grew in my hands.
Before long, I was selling at the local farmer’s market, to the people in my community, and a few restaurants in town.
It felt great. I finally felt like I had a sense of purpose.
Before long, the initial excitement wore off, and the sense of overwhelm was back.
I was working 80 hour weeks and there was still more work to be done.
There just wasn’t enough time in the day to get everything done.
As soon as the heat of the summer hit, I hit a wall. Hard. I was burnt out. On multiple occasions, I got so sick from being overworked that I threw up and had to take the following days off.
Something needed to change.
The problem? I had drive but no business savvy. I was working hard, but not smart.
At the end of that first season, I grossed $17,476. Pretty good for my first season doing something I had never done before, but then I calculated my hourly wage.
$1.45 an hour.
Ouch.
Take that in for a moment.
I had worked every waking moment the entire season and only earned $1.45 an hour.
SEEK GUIDANCE
Winter came, the snow fell, and I wanted to quit.
But I didn’t.
Instead, I resolved to make this work.
I knew there had to be a way to make this work.
It was time to measure what I was managing. Make every effort, every moment, and every action count.
It was time to go back to the drawing board, create a clean slate, and learn from experience.
Not my experience obviously, but those who had been down this path before me.
It was time to invest in my business education. I needed teachers to teach me… I needed a mentor.
THE MENTORS
I sought out mentors with experience that I could learn from.
Mentors who had lost money, made mistakes, and now were successful.
I met successful farmers and watched how they approached their businesses. Specifically, how they spent their time.
They did very counterintuitive things. They worked less and earned more.
They taught me to value my time more than anything else.
The next season, I employed their tactics. Using their philosophy, I changed my approach drastically.
And it worked.
In my second season I earned $61,540! It was incredible.
Now in Year Two, I was paying myself well for my long hours and hard work.
Over the next several years, I refined my methods to where I now not only make a great living, but I also work great hours.
Other aspiring farmers started asking for my help. They wanted to know how they could achieve the same success that I had found.
I became the mentor for them that I wish I had when I started.
They increased their income, decreased their expenses, and worked less.
The messages poured in.
Aspiring farmers were sending in their tales of success: They had more time with their families, more connection with their community, and were more profitable than ever before.
In growing vegetables, I unexpectedly found a new passion, a love for mentoring new farmers on their path to success.
LET ME HELP YOU
I’m here to help you.
Together with Luke Callahan, of Local Business Plans, we have filmed, written, edited, and provided a detailed step-by-step course aimed at one goal:
To make you profitable in your first year of farming. And every year moving forward.
Over the years, I’ve made a lot of mistakes.
I’ve lost money. I’ve bought bad seeds, wasted money on irrigation equipment, developed poorly worded land contracts, and been burned by non-paying chefs… and I’ve learned from it all.
These are all mistakes that you don’t need to make.
I recently ran the numbers and realized that I’ve spent over $54,400 and 5 years of my life getting my farm to where it is today: A Profitable Urban Farm!
This course is all of my experience condensed into a step-by-step path that you can follow to create your own success, in a fraction of the time it took me.
And it won’t cost you $54,400.
This course takes the feeling of overwhelm, fear, lack of knowledge, out of the equation for you and replaces it with the very best information to pair with your drive, to make a Profitable Urban Farm.
We can’t give you drive. You will need to find that within yourself. And when you do, we will help you to create a life that you love, while making money, and becoming an asset to your community.
Instead of struggling through your first year, working long hours, burning out, and wanting to quit while earning $1.45/hour, you can learn this system and become profitable in your first season.
No burn out. No wasting time in the field. And no throwing up.
But if you do trip up along the way, we are here for you.
You’ve got the drive, and we’ve got the step-by-step path for you to follow.
Let’s get started together.
5 Reasons to become an urban farmer
1. YOU CAN MAKE A GREAT LIVING FOR YOURSELF
The demand for high quality, locally produced food has never been greater. Restaurants will pay top dollar to get their produce from you. It is the perfect time to get started and take advantage of the opportunity to earn a great living for yourself.
2. IT’S A GREAT LIFESTYLE
I’ve never been more excited to get up in the morning and get to work. Everyday is different, you get to be your own boss, spend your days outside working with the land. Beyond the daily routine, the community that forms around you is something you’ll never understand until it happens to you. It’s such a special thing.
3. YOU DON’T NEED TO OWN YOUR OWN LAND
I turn down offers to farm other people’s land weekly. Once you get started and show people what their yard can look like, you’ll have more land than you know what to do with, and all for the price of a weekly share of veggies. The important thing is to get started on that first piece of land and show others what you can do.
4. POSITIONING IN YOUR COMMUNITY AS A LEADER
Soon people in your community will look to you for guidance, and not just with their gardens. Because urban farming seems so unconventional, (it’s not) people will be in awe at what you’ve been able to accomplish and want your help in creating success for themselves.
5. LOTS OF ADDITIONAL OPPORTUNITIES
By starting an urban farm, you are planting your flag and showing the world exactly what you believe in. People will take notice, and soon you’ll be interviewed on the local news, radio, and blogs. Other entrepreneurs in the community will want to create businesses with you. You’ll have no shortage of other opportunities to take on, if you want them.
INTERESTING MYTHS ABOUT BECOMING AN URBAN FARMER
1. Who am I to be a farmer? I’ve never grown anything before.
Before I started, I had never even had my own garden. That wasn’t much of an issue at all. You learn as you go. The biggest challenge, is just making a commitment and getting started.
2. It’s going to be too hard to learn
There is certainly a lot to learn when you’re just getting started. There’s no doubt about it. But, because you will have my systems to learn from, you will learn in one year, what has taken me five years to master.
3. I’ll need to own all of the land.
Absolutely not! I have more land than I can deal with, and I pay for each parcel with one basketful of produce per week. You will never have a problem getting high quality land to grow on.
4. People already have all the produce they need
Everyday, more and more people are demanding the highest quality, freshest produce there is. When you are one of the people producing it, you will never have trouble selling it to your customers.
5. I can’t do this. It is too overwhelming/confusing/takes too much time!”
Others have certainly gotten overwhelmed, and burnt out, when they were starting their urban farms. Heck, I almost did. Which is exactly why I have created this course. By going through this course, you will be able to make each task manageable, get it done, and easily move on to the next task without feeling overwhelmed.
6. I don’t know absolutely everything there is to know about farming. I can’t start until I do.
You will never know everything about farming! And the only way to master it is to get started. Farming is not that hard. I have laid out the step-by-step plan for you to follow. Now, it’s up to you to make it happen.
THE VISION OF THE SUCCESSFUL URBAN FARM
Imagine…You have your land and your crops are growing. Your customers are lining up to buy from you at the farmer’s markets. The chefs in town are calling you and telling you they have heard about your produce and want you to come deliver some samples.
At the market, people tell you: “I love your produce, where is your farm?”
You get to tell them that it’s a couple blocks away on what used to be someone’s lawn!
Not growing conventionally on large acreage farms. Nope, you are farming on people’s yards!
TIME TO GET STARTED
I’ll tell you exactly what to do step-by-step, and keep you organized.
Eliminate confusion.
You will have a concrete plan to follow, based on my own success.
Pretty cool, right?
You’re probably thinking, “Will this work for me?”
Here’s what I can say about that.
I obviously can’t guarantee how much money you will earn this season, it takes a lot of hard work after all.
But, I CAN give you the exact blueprint for success. The same blueprint I use to train my employees.
Over the past five years, I’ve gone through all of the “figuring it out” so you don’t have to.
And that is exactly what you will be getting with Profitable Urban Farming.
The exact proven step-by-step system I have used to create my success.
No confusion. No ambiguity. Complete hand holding. I will tell you exactly what to do and walk you through the entire process.
IS IT RIGHT FOR ME?
This Profitable Urban Farming Course is designed for those who have a strong work ethic and a desire to live their values.
It isn’t designed for folks who aren’t motivated enough to work for themselves, take initiative, or to hustle to be the change they want to see in the world.
WHAT’S INSIDE
BUSINESS PLAN
Module #1: Getting Started with the Course
Unit 1 – Welcome to The Course
Unit 2 – Setting up Disqus
Unit 3 – Introduce Yourself
Unit 4 – Accountability Partners
Unit 5 – Quick Start Guide
Module #2: Your Customers
Unit 1 – Intro to Your Customers
Unit 2 – Restaurants
Unit 3 – Farmer’s Markets
Unit 4 – Wholesale Accounts
Unit 5 – CSA’s
Module #3: Your Products
Unit 1 – Intro to Your Products
Unit 2 – Greens
Unit 3 – Herbs
Unit 4 – Root Crops
Unit 5 – Summer Crops
Unit 6 – Microgreens
Module #4: The Weekly Sales Plan
Unit 1 – How Much Do You Want to Earn?
Unit 2 – What Products Will You Sell?
Unit 3 – Who Will Buy Your Produce?
Unit 4 – How Much Are You Earning Each Week?
Unit 5 – Create and Review Your Weekly Sales Plan
Module #5: The Planting Plan
Unit 1 – Crop Data – Yields & DTMs
Unit 3 – Creating Your Planting Plan
Unit 4 – Seed Buying Guide
Module #6: Branding
Unit 1 – Define Yourself
Unit 2 – Create a Simple Website
Unit 3 – Start Building Relationships
Unit 4 – Social Media
Module #7: Business Administration
Unit 1 – Register your business
Unit 2 – Bank Account
Unit 3 – Liability Insurance
Unit 4 – Taxes
Unit 5 – Accounting Options
Module #8: Marketing
Unit 1 – Farmer’s Markets
Unit 2 – Restaurants
Module #9: The Numbers
Unit 1 – Measure Everything
Unit 2 – Income
Unit 3 – Expenses
Unit 4 – Profit
Module #10: Your Team
Unit 1 – The Roles
Unit 2 – Methods of Compensation
Unit 3 – Attracting the Right People
Unit 4 – The Interview
Unit 5 – Make a Selection
Unit 6 – Hire your New Employee
Unit 7 – Letting Employees go
Unit 8 – Helping Employees Grow
PRODUCTION
Module #1: Get your Land
Unit 1 – Get the word out
Unit 2 – Identify the Prospects
Unit 3 – Qualify the plot
Unit 4 – Agree on the terms
Module #2: Infrastructure + Tools
Unit 1 – Bed Prep
Unit 2 – Nursery Equipment
Unit 3 – Planting
Unit 4 – Seeds
Unit 5 – Irrigation
Unit 6 – Weeding
Unit 7 – Harvesting
Unit 8 – Washing
Unit 9 – Drying
Unit 10 – Cold Storage
Unit 11 – Season Extension
Unit 12 – Transportation
Unit 13 – Market Prep
Unit 14 – Farmer’s Market Gear
Module #3: Plot + Bed Prep
Unit 1 – Plan the plot
Unit 2 – Prepare the Plot
Unit 3 – The beds and Walkways
Unit 4 – Turning Over the Beds
Unit 5 – Prepare the Beds to be Planted
Unit 6 – Fertility
Module #4: Planting
Unit 1 – Direct Seeding
Unit 2 – Transplanting
Unit 3 – Nursery
Unit 4 – Microgreens
Module #5: Irrigation
Unit 1 – When to Water
Unit 2 – Drip Systems
Unit 3 – Overhead Systems
Unit 4 – Examples
Module #6: Pests + Weeding
Unit 1 – Identify Your Pests
Unit 2 – Pest Prevention
Unit 3 – Pest Mitigation
Unit 4 – Identify your Weeds
Unit 5 – Weed Prevention
Unit 6 – Weed Mitigation
Module #7: Harvesting
Unit 1 – Harvesting Principles
Unit 2 – Harvesting Methods
Module #8: Processing
Unit 1 – Processing Principles
Unit 2 – Processing Methods
Module #9: Season Extension
Unit 1 – Season Extension Principles
Unit 2 – Season Extension Methods
Unit 3 – Overwintering
SAMPLE CROP PROFILE: ARUGULA
VARIETIES GROWN:
- Rocket
Value
- Restaurant Price: $10
- Restaurant Units: Pounds
- Restaurant Pounds/Unit: 1
- Farmer’s Market Price: 3
- Farmer’s Market Units: Pounds
- Market Pounds/Unit: .25
- Customer: Restaurants, Farmer’s Markets
- CVR: 4
- $/Ft*Day: $0.23
- Quick or Steady: Q
SEEDING
- DS, TR: DS
- Jang Roller/Earthway Plate: F-24
- Rows/Bed: 9
- Seed Weight/25′ bed: 21g
TRANSPLANTING
- Plants/Bed:
- Cell Flat:
- Days in Nursery:
BEDS
- Walkway Width: 6″
- In-Row Spacing:
HARVESTING
- DTM: 35
- Yield/25’bed: 20 Pounds
- Yield/Bed-Ft: .8
- Harvest Method: QGH
ABOUT CURTIS STONE
Curtis Stone is the owner/operator of Green City Acres, an urban farm based in Kelowna, BC.
He has been farming for over 5 years on half an acre. He sells his produce to local restaurants and farmer’s markets.
ABOUT LUKE CALLAHAN & LOCAL BUSINESS PLANS
Luke Callahan’s mission is to help you succeed with your local business. He started by building a profitable Microgreens business, Nightlight Farms, in Portland, Oregon using Curtis’ urban farming techniques. After experiencing success with Nightlight Farms, he has focused on working with all-star entrepreneurs like Curtis to give you the step-by-step plan to follow in their footsteps.
Frequently Asked Questions:
- Innovative Business Model:
- Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
- The Legal Landscape: Yes and No:
- The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
- Quality Assurance: Unveiling the Real Deal:
- Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
- No coaching calls or scheduled sessions with the author.
- No access to the author’s private Facebook group or web portal.
- No entry to the author’s exclusive membership forum.
- No direct email support from the author or their team.
We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.
- Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
Refund is acceptable:
- Firstly, item is not as explained
- Secondly, Item do not work the way it should.
- Thirdly, and most importantly, support extension can not be used.
Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.
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