Craig Simpson – Direct Mail Profits

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Craig Simpson – Direct Mail Profits

Dear Reader,
I’m going to make 3 extremely bold promises to you regarding a Secret System that most businesses, especially today, fail to consider and frankly do so at great risk:
a. I’ll show you how small businesses and entrepreneurs are making MILLIONS OF DOLLARS using an overlooked marketing system.
b. I’ll show you what Facebook, Twitter, flashy billboards, TV commercials, full-page print ads, and probably YOUR current advertising is missing.
c. I’ll show you how YOU can grow YOUR business… add NEW customers and sell MORE to your existing customers… and INCREASE your profits no matter how bad the economy is or how much your competitors are suffering.
My name is Craig Simpson. And if you’ve never heard of me, you might think I’m blowing smoke.

So to get us off on the right foot, let me give you a little perspective on my work…

• My direct marketing clients average a 40% increase in sales within their first 6 to 12 months with me (and even more after that) by simply following my marketing system.

• I helped an Investment Company in Chicago increase their Customer Lifetime Value 67% within 9 Months.
• I repositioned the way a software company marketed to its prospects to help them PROFITABLY increase their customer base by more than 1,000%.
• I helped a doctor develop a new system for following-up with his patients – which brought him a 95% return on investment within 3 weeks.

• I’ve improved the revenue and profits for marketers of products and services in just about every business and niche: technical software packages … online investment companies … clothing distributors … medical clinics … and too many others to list.
• I’ve tracked thousands of marketing campaigns and have seen the results of tens of millions of dollars worth of testing – so I know first-hand what works and what doesn’t.
• My marketing campaigns have reached more than 300 MILLION prospects with a wide variety of products and services.
• I’ve successfully generated more than 1 Million NEW PAYING customers and countless repeat customers for business owners, entrepreneurs, and marketers across the country.
• I help small and large companies increase their profits tenfold. A few have made more than 100 Million Dollars in a single year.

“You’re one of the good guys.”
– Jay Abraham, Marketing Legend and Author

But none of this means anything to you…if I can’t fulfill the three promises I made at the beginning of this letter.
So keep reading and I’ll tell you how I can help your business expand and make more money with a very simple and proven Secret System used by the world’s largest and most profitable companies, including: Apple, Wal-Mart, AT&T, Wells Fargo, Pfizer, Google, and many more.
“So, What’s the Secret System?”
You can build a stronger and more profitable business by doing just one thing:
Sending out direct mail.
I know. Doesn’t sound “secret’ –
But I’m referring to sending and using Direct Mail in a way you’ve probably never heard of or tried before.
Now many companies have the misconception that Direct Mail does not work or it’s too expensive.
But the fact is this – Direct Mail is alive and booming even in today’s unique economic challenges.
And whether you’re a distributor, industrial contractor, capital investment corporation, publisher of information products, auto repair shop, medical clinic, or you sell heavy equipment … my powerful Direct Mail Marketing system can work for you.
Because despite what you hear in the media, the Direct Mail Business Is Booming!
“Did You Know…?”

• Google, one of the world’s largest internet companies, relies on Direct Mail to get businesses to advertise with them. Their offer for $100 worth of free pay-per-click advertising continues to go out regularly like clockwork.
• A recent study showed that 98% of consumers retrieve mail from the mailbox the day it is delivered, and 77% sort through it immediately!. How many of your customers treat YOUR emails, social media ads, and online promotions with such urgency?
• More than 12 Billion Catalogs were mailed last year. You tell me, would catalog companies send out 12 Billion catalogs if they weren’t successful?
• The Postal Service delivers to 181 million addresses each day, six days per week. The Postal Service is NOT Going Away!
• Direct Mail advertising in the United States is exceeds over $40 BILLION each year.
• On average, those who receive at least a catalog in the mail spend 28% MORE MONEY on items than those who do not receive a catalog.

This is why small businesses and entrepreneurs make MILLIONS each year from direct mail. They know…

Direct Mail Brings In the HIGHEST Quality Buyers Who Spend the MOST Money
I’ve proven this with my clients over and over again and it’s why even online companies like Google use direct mail to acquire new customers.
Those who follow an effective direct mail system are expanding their budgets and increasing their customer base.
At the same time, many companies fail to follow simple, proven, strategies that would help them make money by direct mail advertising.
Sadder still, many companies have abandoned this powerful tool because they’ve been lured in by the “hype” of the Internet.
They think telling everyone what they ate for breakfast on Twitter will help bring them new customers. Or sharing photos of their gum collection will bring new prospects into their business.
Come on! Really? I’m sure you’ll spark some interest and maybe build a list of Internet surfers.
But is that what you want? A big list of prospects without credit cards?
Not a chance – I want BUYERS!
I want people to come into my clients’ stores and spend money.
I want my clients to create relationships for life with their customers.
I want them to provide quality services to a group of buyers who WANT and LIKE what we are selling.
I can’t count the number of small businesses and entrepreneurs who have come to me after being beat-up online. They’ve spent thousands and had very little to show for it. Many of them had large lists of inquiries, but very few buyers with credit card numbers.
I’ve proven that Direct Mail Buyers are the BEST buyers … I’ve seen it over and over.

Don’t think I’m Anti Internet.
The internet is a great marketing tool!
In fact, I LOVE the Internet. I use direct mail to send MILLIONS of people to my clients’ websites every year.
I even have a client who sells an online software service – and I used a 16-Page Sales letter to drive tons of prospects to their website.
When I first started working with them, they were only mailing 20,000 pieces a year. I was able to rework their direct mail program and helped them grow to mailing more than 850,000 pieces a year.
You can use the same system they used to increase their advertising reach by 4,250%!
I have a real estate client that generates thousands of opt-ins each month by using direct mail to drive prospects to his web page. He builds his inquiry database AND converts many of these direct mail prospects into buyers, giving him the best of both worlds.
NOTE:  The United States Post Office reported 15% of all consumers receiving a direct mail from a company, made a purchase on that company’s website.
So yes, I think the Internet is great, but I know from experience that it’s even more effective when you use direct mail to promote it.
Now, perhaps you’re saying to yourself:

“But I’ve tried direct mail and it didn’t work?”
That’s what EVERYONE says!
Most of my clients come to me saying the exact same thing (but not after they use my system).
And I know exactly where they’re coming from.
My first direct mail campaign was a complete failure. I lost money, but I didn’t give up.
I researched, tested, and uncovered the core aspects of my “secret system” to using direct mail effectively.
And lo and behold…

I Sold 4,000 ROCKS Through The Mail!
When I was about 19 years old, I built a 20′ Rock Climbing Wall in my parents’ backyard. I could not afford to buy the fake rocks that you bolt onto the wall.
So, I messed around with some polyester resins and came up with a great fake rock. My friends liked it so much that they told me I should sell them.
I started advertising in a few climbing magazines and sent out my first direct mail campaign (which bombed).
But I kept at it, and eventually pulled together a system that worked well enough that I ended up selling 4,000 rocks through the mail.
I later went on to work for one of the nation’s largest financial publishers. It was there that I learned the finer details of direct mail marketing.
I used the techniques I discovered there to sell hundreds of thousands of financial publications. I did so well with these mailings that other companies started calling me up and asking if I could do the same thing for them.
From then on, I’ve dedicated myself to studying and perfecting the art of direct mail marketing and by now I’ve spent more than 25 years fine-tuning my direct mail system.
My testing has been extremely scientific … I track every detail in every mailing I send out, so I absolutely know the numbers and how to make them pay off for my clients.
I’ve directed thousands of direct mail campaigns and seen firsthand exactly what works and what does not.
My system is proven, and I am so confident I can guide you to increased sales and bigger profits that I’m willing to make you an offer that I’ve NEVER made before with my new and updated…

“The Direct Mail System”
First off – it’s NOT a bunch of downloads or webpages you need an account, password, and high-bandwidth internet to use.
This is a real, physical, high-value collection of resources you can hold in your hand, write notes on, and use and rely anywhere, anytime. Easy and convenient to use whenever, wherever.
The system includes 2 Printed Manuals that give step-by-step instruction on your most important mission: putting together an effective and profitable direct mail campaign.

Manual #1 – Laying the Groundwork for Your Million-Dollar Direct Mail Campaign
You’ll learn the basics of how large and small companies use Direct Mail to make Millions of Dollars. I’ll reveal the exact system I’ve used for years to increase profits for every business I’ve worked with who enters the direct mailing universe. You’ll find basic, easy to follow guidelines for creating the perfect sales piece. And all the details you’ll want to know about renting mailing list and how to segment them.

Manual #2 – Carrying Out Your Direct Mail Campaign
In Manual #2, I’ll show you simple techniques you must use to effectively track your mail campaign so that you get better and better with each mailing. There are the details on creating your best mail format, working with the Post Office – the Printshop – the Mailhouse – and all the steps of carrying out your campaign. Plus, you’ll learn my best money-saving techniques that can save you thousands of dollars on each mail campaign. – This alone will cover the cost of the course 10-fold.

3 Powerful Audio Interviews with Industry Legends
Listen in on my exclusive interviews with three TOP Industry Experts on writing sales copy, the art of connecting with a customer, and tips that will help you become more effective at selling. Included are:
BRIAN KURTZ – Direct Response Pioneer and Leader

• Discover the 41-39-20 rule and why it matters to the success of your direct mail campaigns.
• How one little change in the list selection criteria can mean the difference between marginal results and a home run success.
• Keys to using regression modeling to leverage the “cream of the crop” responders inside a list to turn a so-so list into a winner.
• How to make Bill-Me-Later offers work in both offline and online environments – discover the risks and benefits of both.
• Why you need to look at much more than just response rate in a direct mail campaign and the other factors you MUST consider.
• The crucial secret to making money off cold lists and cold traffic in order to maximize any campaign’s total profit potential.
• The inarguable reason most serious and prominent online marketers like Doberman Dan, Ben Settle, and Dan Kennedy have a physical newsletter – and why you must have one too.

DAN KENNEDY – Copywriting / Marketing Legend

• The 3 reasons that make direct mail different and more reliably successful compared to other media options.
• The surprising “truth” about the effectiveness of using direct mail when targeting Millennials.
• How using direct mail properly enables you to identify and build out lists of prospects hungry for your offers.
• Maximum Allowable Cost – what this means and why it matters to every campaign you ever plan to do.
• The underlying and brutal reality for any business owner that claims “direct mail doesn’t work for me.”
• Why businesses fear using lead generation marketing and what it actually costs them today and over the long term.
• The most important thing about direct mail that every business needs to understand.
• A critical question you MUST ask every time you’re pitched by a marketing agency for a proposed campaign.

JAY ABRAHAM – Marketing Expert and Best Selling Author

• Who does well with direct mail and why it’s so effective even today in our digital age.
• How great copy totally changes the game of direct response marketing.
• Why Direct Mail has come back with a vengeance and how any business can exploit its power.
• What makes direct mail uniquely effective compared to every other media option available.
• What’s different about lists today from years past and how to leverage those changes to your advantage.
• The actual “out the door” costs of conducting a realistic campaign test that delivers the information you need to get the results you want.
• What kind of yield spectrum is realistic and how even low response rates can deliver big profits.
• Why hiring a professional copywriter matters and how to choose the right one for your business and your budget.
• A powerful, old-school technique that absolutely will drive event signups and attendance.
• Why direct mail offers a very real, yet overlooked opportunity for marketers and business owners.
• The most lucrative list of rabid buyers your business almost certainly has access to today.

Don’t Miss These Bonuses
But that’s not all I’m including with this system, you’ll also get these bonuses:

• “Mail Frequency & Sequential Mailings” – provides “need-to-know” details about frequency of mailings (how often you should mail) and the right times to do a sequential mailing. You will also learn how you can mail to the same mailing list over and over without saturating it or lowering your response. This strategy alone could double your money on your direct mail campaigns.
• “Direct Mail Contact Sheet” – my personal list of preferred Direct Mail vendors, businesses I trust, use, and rely on. This WILL save you hours of time and money.
• “Direct Mail Checklists” – step by step checklists for making sure every step you need to get done is identified and listed, along with a recommended timeframe to use for both a 2 week campaign and a 4 week campaign. Never let a critical item slip through the cracks again.
• “How to Get a Million Dollar Response” – my interview with copywriting guru James Demas, one of the best I’ve ever worked with, on how to make sure your copy produces the very best response possible.
• “Secrets of a Million Dollar Copywriter” – Tips from copywriter Lauren Brenner on how she’s generated millions of dollars for clients like Hewlett Packard, Six Flags, and Disney.
• “Tips from a Million Dollar Sales Coach” – an interview with Steve Clark, who I consider America’s BEST Sales Trader and Coach – you name it, Steve’s sold it.

I’m also including several of example spreadsheets and templates I use for managing Direct Mail projects.

• Direct Mail Schedule Checklist
• Mailing Matrix Sample
• Sample Broker Report
• Sample Tracking Report

These make sure I have all the planning and tracking information I need for a specific project at my fingertips at any time.

What’s It Worth to You to Expand Your Business by 40%?
Using direct mail is the most reliable, effective way I know for you to build your business quickly and keep it growing. This is how million-dollar businesses are made.
For example, I recently sent out a mailing for a doctor who wanted to drive patients to his clinic. We spent $1,700 on the mail campaign and he generated more than $34,000 in clinic visits. That is 20-Times his investment. Plus many of these patients will return year after year after year.
Direct Mail is the ultimate sales tool. It lets you select exactly who you want to receive your offer and when you want them to receive it. You can target the exact group of prospects that you want to make an offer to and you can be confident that they’ll respond.

The Direct Mail System will deliver exactly what you need to:

• Mail to the right group of prospects who WILL respond to your offer.
• Create a sales piece that connects with your customers and keeps them coming back.
• Find the best format for reaching your customers.
• Take advantage of special postage discounts – there is no need for you to pay full price on postage.
• Use simple ways to increase getting your mail delivered and opened.
• Increase the value of ALL your customers (who wouldn’t want to have their customers spend more money with them?).
• Easy techniques for getting repeat business from your existing customers.

I will show you the proven system that has worked for me for more than 20 years and has made my clients MILLIONS of dollars in profits.
When you consider all the time and expense I’ve invested to create this system, it’s well into the tens – if not hundreds – of thousands of dollars.
But you won’t have to go down that path or spend anything close to benefit from my effort and experience.
I’ve done the hard work for you, so you can shortcut the time required and dramatically reduce your cost – in money, in time, and in opportunity lost from NOT using these secrets to help make your business an even bigger success as quickly as possible.
This is a minimal outlay when you consider the significant costs suffered due to mistakes made every day in direct mail that prevent people from making money.
One error on list selection can make or break your campaign.
Missing an opportunity for a postage discount can cost you thousands extra.
Of course, not mailing at all will cost you future sales and profits.
When you consider the HUGE upside potential you have with knowing how to use Direct Mail Properly, it’s a wise investment that can pay off today and far into the future.

Warning: It’s Not for Everyone!
This is a special marketing program for a select group of businesses ONLY.
So please do not respond unless you are serious about:

1. Wanting to make money with Direct Mail – I know, why would I ask you if you want to make money with direct mail? I’m sure everyone will say yes. But what I really want is SERIOUS people … those who REALLY want to make direct mail work for their business so they are willing to follow my instructions step-by-step. If you are not someone who is going to follow my detailed road map for making money with direct mail, then don’t bother buying the course. I want it done right!
2. Working Hard – If you think successful small businesses and entrepreneurs made Millions by pressing the “Easy Button” then please go buy a lottery ticket instead (who knows, maybe you’ll win). The bottom line is that it takes effort and hard work to make millions. Don’t respond unless you are willing to put time and energy into this.
3. Burning Desire to Succeed – That’s right, if you buy my course, I want you to get going and get into the mail. Or if you are already in the mail, I want you to start improving your results. Promise me you WILL NOT put my marketing system on the shelf to collect dust. Open it up and start using it! I want proactive people who have a burning desire to succeed and will do something rather than wait around, hoping something will happen.

I’m not sure if I have time to manage my private clients and sell a course.
SO I’m only making this offer available for a short trial period.
I’m NOT going to put a specific date or time on this offer. It will end when I’m tired of it. That may be today or it may be weeks from now.
Just know this, when I’m done offering this to the world…
I’m DONE.
If I decide it’s a pain or takes away too much time from my clients, then I’ll stop selling it.

Botton Line: Would You Like Your Business To Make More Money?
Look – could you use more clients? Would you like your business to make more money?
Then take advantage of The Direct Mail System – The Ultimate Strategy for generating leads, retaining customers, and growing your business.
I’ve given you some of my credentials and told you what I’m about.
I’ve laid out everything that’s included and how this system can deliver targeted, qualified leads and customers to your business like no other media available today.
But none of it matters unless you desire to make more money using my Secret System for Direct Mail marketing –
And you choose to act today to take advantage of that system and the resources now available to you ONLY through this program.
So it’s now all up to you.

Botton Line: Would You Like Your Business To Make More Money?

Look – could you use more clients? Would you like your business to make more money?

Then take advantage of The Direct Mail System – The Ultimate Strategy for generating leads, retaining customers, and growing your business.

I’ve given you some of my credentials and told you what I’m about.

I’ve laid out everything that’s included and how this system can deliver targeted, qualified leads and customers to your business like no other media available today.

But none of it matters unless you desire to make more money using my Secret System for Direct Mail marketing –

And you choose to act today to take advantage of that system and the resources now available to you ONLY through this program.

So it’s now all up to you.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
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     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

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• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
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Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.