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Alastair Dunstan – Local SEO: Put Your Business on the Map
43 Video lessons in HD
2h 3m of class content
LESSONS
CHAPTER 1: INTRODUCTION
Introduction
CHAPTER 2: LOCAL SEO – WHAT IS IT AND WHY IS IT IMPORTANT?
What Is Local SEO
Why Is Local SEO Important
The Pillars Of Local SEO
Quiz: Local SEO – What Is It And Why Is It Important?
CHAPTER 3: HOW TO MASTER LOCAL KEYWORD RESEARCH
Targeting The Right Keywords
Keyword Research Tools
Quiz: Chapter 3: How To Master Local Keyword Research
CHAPTER 4: COMPETITOR RESEARCH – CHOOSING THE RIGHT BATTLES
Introduction To Competitor Research
Competitor Research – Quick Checks
Quiz: Chapter 4: Competitor Research – Choosing The Right Battles
CHAPTER 5: ON-SITE SEO – OPTIMIZING YOUR WEBSITE
How To Apply Keywords Across Your Site
The On-Site SEO Essentials
Image SEO + Geotagging
Optimizing Your Website Content
How Should They Look
YouTube, Maps, And Socials
Multi-Location Businesses – How To Manage Location Pages
Quiz: Chapter 5: On-Site SEO – Optimizing Your Website
CHAPTER 6: GOOGLE MY BUSINESS
Setting Up Your Google My Business Listing
Your Business Name Vs Using Keywords In Your Business Name
Completely Optimizing Your GMB Profile
How To Get Google My Business Reviews
Quiz: Chapter 6: Google My Business
CHAPTER 7: OFF-SITE SEO
Local Citations
The Importance Of NAP Consistency
Citations For Service Area Businesses
Citations – How Many Do You Need
Introduction To Backlink Building
Sourcing Backlinks – Social Links
Sourcing Backlinks – Blogging Links
Local Newspapers And Sponsorship
How To Do Local Blogger Outreach
How To Audit Local Outreach Targets
Avoiding Anchor Text Over Optimization
03:00
Quiz: Chapter 7: Off-Site SEO
CHAPTER 8: TECHNICAL SEO
Introduction To Schema.Org
Why Is Schema Markup Important For SEO
Manually Adding Schema To Your Site
Adding Schema Using A Plugin
Quiz: Chapter 8: Technical SEO
CHAPTER 9: CONCLUSION OF THE COURSE
Conclusion Of The Course
FINAL QUIZ
Final Quiz
CLASS DESCRIPTION
A Complete Framework For Ranking Your Local Business In Google
AFTER THIS CLASS YOU’LL BE ABLE TO:
Conduct thorough keyword research to target the right local keywords for your site.
Conduct professional competitor research.
Implement technical SEO to ensure that your sites stands out ahead of 95% of competitors.
Optimize your website in Google My Business listing.
Build local citations and understand the importance of NAP consistency.
Source backlinks and perform local blogger outreach.
Audit local outreach targets and avoid anchor text over optimization.
Perform off-site SEO to to rank your website in the organic search results.
The key principles of on-site SEO.
ABOUT ALASTAIR’S CLASS:
Almost half of all searches conducted on Google are for local businesses. Learn how to capitalize on this rapidly growing and lucrative space in this Local Search Engine Optimization class that will put your brand on the map.
Filled with real-world examples, actionable tasks and downloadable files, you’ll be able to take the skills you’ve learned and immediately apply them to improve a business’s local SEO performance.
By the end of this class you’ll know exactly how to optimize a website for local search including off-site, on-site and technical SEO, working with Google My Business and utilizing Schema Markup to its maximum potential.
WHAT YOU WILL LEARN:
What local SEO is and why it is important for your website’s success
The 4 Pillars of SEO including off-site SEO, technical SEO, Google My Business and your website
The ins and outs of Schema Markup and why it’s important for your local business
Setting up and optimizing Google My Business
How to apply keywords across your site
How to perform image SEO and Geotagging
Manage location pages for multi-location businesses
WHO THIS CLASS IS FOR:
Marketing managers and reps needing to gain a solid handle on Local SEO
Anyone wanting to start a professional career in Local SEO
SEO specialists wanting to improve on their skills
Business and site owners wanting more organic traffic
Web programmers, designers, front end and full stack developers looking to diversify their skillset
All levels of experience
ABOUT YOUR INSTRUCTORS:
SEO expert with 8+ years experience in guiding early-stage businesses to achieve organic traffic growth, market share and profitability. Alastair is a successful agency owner and Fiverr Pro Seller. He has taken multiple brand-new websites to #1 rankings around the world using his proven local SEO methodology.
CLASS MATERIALS
The On-Site SEO Essentials
Completely Optimizing Your GMB Profile
Top Citation Sites for Local Businesses (4 Countries Included)
Top Citation Sites for Service Area Businesses (4 Countries Included)
Checklist- Backlink Building
Free Blogging Websites for Backlink Building
ALASTAIR DUNSTAN
SEO expert with 8+ years experience in taking sites to #1 ranking; Successful agency owner & Fiverr Pro Seller
Frequently Asked Questions:
Innovative Business Model:
Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
The Legal Landscape: Yes and No:
The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
Quality Assurance: Unveiling the Real Deal:
Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
No coaching calls or scheduled sessions with the author.
No access to the author’s private Facebook group or web portal.
No entry to the author’s exclusive membership forum.
No direct email support from the author or their team.
We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.
Refund is acceptable:
Firstly, item is not as explained
Secondly, Item do not work the way it should.
Thirdly, and most importantly, support extension can not be used.
Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.
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