Tom Breeze – Digital Marketer – Launch A YouTube Ad to Attract New Leads & Customers

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Tom Breeze – Digital Marketer – Launch A YouTube Ad to Attract New Leads & Customers

Launch A YouTube Ad to Attract New Leads & Customers
Learn how to launch a video ad on YouTube to a cold audience, and watch that ad get you more qualified leads and sales.

Instructor: Tom Breeze
Lessons: 4

Topics Discussed
Video Marketing
Paid Traffic
Video Advertising
YouTube Marketing

Here’s What We’ll Create Together
In this workshop, YouTube ad expert Tom Breeze will show you exactly how to set up & position your video ads to score a constant stream of qualified leads AND how to scale your ads into winning, money-generating campaigns.

Learn the 6 elements every winning video ad needs to get your audience’s attention, hold it, and convert them into buyers over and over again
Use 3 fill-in-the-blank worksheets to set up your account, outline the perfect video, and audit your YouTube campaigns for the highest ROI possible
Follow Tom’s step-by-step process for setting up a dashboard that accurately tracks every aspect of your video ad campaign that matters
Determine exactly what your audience is searching for on YouTube to get your ads in prime position to generate better leads
Leverage proven targeting techniques that put your video ad in front of your ideal customer—brand awareness NOT required
Pull the right levers to support the growth of your campaigns, reach new prospects, and convert them to repeat buyers
By the time you’ve completed this workshop, you’ll have deployed 2 expertly-targeted YouTube ad campaigns that convert an ice-cold audience to red-hot buyers of your product or service.

Tom Breeze
CEO – Viewability
Tom Breeze is founder and CEO of Viewability, a company specialising in YouTube Advertising, boasting an impressive client list of international personal and corporate brands.

With a “Pay For Results” financial model, Viewability have rapidly become one of the largest performance-based YouTube Advertising agencies worldwide.

Tom is also a speaker, author and consultant, teaching businesses around the world how to advertise successfully on YouTube.

What You’ll Learn & Leverage
A Proven System For Lead Acquisition That DOESN’T Rely On Facebook…
With rising costs and the unpredictability of the Facebook ad platform, now more than ever you should be diversifying your online traffic sources. And, because most marketers are only serving their prospects generic Facebook ads, YouTube offers a relatively low-cost alternative for getting hot leads… and selling to them! There’s virtually no reason not to put YouTube ads to work for you.

Easy To Follow Strategies That Take The “Scaries” Out Of YouTube Advertising.
Tom’s step-by-step process outlines everything you need to build a series of profitable video ad campaigns that attract new customers. You’ll learn how advertisers effectively place their ads in front of an audience who’s already interested in their product or service. Plus, Tom will show you how to set up your YouTube account and analytics dashboards that track your audience through every step of your funnel, making it easy to see how your ads are performing, and when to optimize and scale to reach more prospects.

Learn And Leverage Your Audience’s Search Habits To Gain Their Business.
YouTube isn’t a social platform—it’s a search engine, and one that gets 30 million visitors per day. That makes it an awesome opportunity for marketers to uniquely position their offers using keywords their prospects are already searching for. With Tom’s easy-to-follow instructions you’ll get your video ad in front of a cold audience, AND convert your viewers into red hot sales!

It’s not rocket science—but it is YouTube science.

You’re Missing Out On 1.9 BILLION (and counting) Opportunities To Grow Your Business
1,900,000,000.

That’s how many opportunities there are just waiting to be introduced to you and your brand…1.9 bill-i-on—it’s not a lot if you say it real fast. 🙂

Where are these opportunities? They reside on the world’s 2nd-largest search engine…

YouTube. And make no mistake–The ‘Tube is a search engine. In fact, with 3 billion searches per month, YouTube’s search volume is larger than that of Bing, Yahoo, AOL and Ask.com…

…combined.

And yet, only 9% of small businesses are leveraging YouTube advertising to drive leads and sales.

Do you know what that means?

It means that those 1.9 BILLION active users are being hit with the same ads from that same 9% of small businesses.

It also means that YouTube is a virtually untapped platform that savvy, serious marketers can use to handpick red hot leads and convert those leads into repeat buyers of your product or service.

But the question remains: what good are YouTube’s 1,900,000,000 (and counting) active users if you aren’t leveraging the platform to drive them into the waiting arms of your brand?

Luckily, DigitalMarketer has THE YouTube advertising expert on the faculty to show you exactly how to get the most out of your YouTube ads and capitalize on those 1.9 billion leads just waiting to hear your message…

Description
In this workshop, you’ll learn how to set up your very own YouTube account, get your ads in front of more eyes, and reliably and systematically convert new leads into buyers. You’ll also learn the most effective YouTube targeting methods so that your video ad is reaching the right people… at the right time.

Basically, YouTube advertising expert Tom Breeze will show you how to create, track, and measure your video ad campaign, allowing you to structure a winning video ad and scale it to new heights.

And by the end of this workshop, you’ll have a properly targeted ad launched on the YouTube platform that will help you drive more leads and sales.

What You’ll Learn

• How to set up your Google Ad account for YouTube the right way, and how to get it converting right away
• The secret to choosing your moment—i.e. How to target your ads so they are seen by the right audience… the first time.
• The 6 Steps to creating a winning YouTube Ad, and how to apply them to the 2 main types of YouTube Ads for maximum effect
• How to set up your budget in order to get the most out of your ads and maximize your ROI
• The best way to build and set up your Pixel, so that you are measuring the metrics that actually matter… and not wasting time on the metrics that don’t

Breakdown

PART 1
Choose Your Moment
Learn how to get your ads in front of the right viewers by determining what your audience is searching for, and honing your keywords and setting your targeting to hit the right people at the right time.

PART 2
Create The Perfect Video Ad
Tom Breeze will take you through his 6 tried-and-true steps to create a video ad from start to finish and come out with not one, but TWO completed YouTube ads that you can start running right away.

PART 3
Build Campaigns That Profit
Tom will also guide you through the process of finding your single most important metric to track (HINT: this separates the money-making winners from the losers), and teach you how to set up your budget so that you are paying the right amount to get the best ROI without putting in extra work down the road.

PART 4
Run Campaigns Like A Pro
You will go step-by-step through the process to set up, run, and more importantly track your campaigns with ease, so that you can start seeing success right away and KEEP seeing success as you scale your campaign.

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