Crazy Eye Marketing – The Sales Funnel Training Vault

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Crazy Eye Marketing – The Sales Funnel Training Vault

There are two levels of sales funnels:

1. Macro Sales Funnels
2. Micro Sales Funnels

Let’s start with the Macro level…

^^ This is a Macro level sales funnel ^^
It essentially represents your whole business…
You’ve gotta attract leads and prospects…
You’ve gotta build some sort of relationship with them to convert them into paying customers…
Then, you have to maintain that relationship in order to increase customer lifetime value.
Macro sales funnels are held together with marketing automation and retargeting. (the glue)
Inside the Macro sales funnel are Micro sales funnels.
Micro sales funnels are specifically designed to sell your stuff.
Micro sales funnels can look very different depending on what you’re trying to sell; however, here are a few common models…

1) The “Classic” Sales Funnel – typically used to sell front-end products and services…

2) The “Webinar” Sales Funnel – typically used to sell mid-level products and services…

3) The “Product Launch” Sales Funnel – typically used to sell mid-level products and services…

That makes sense, right?

There are two levels of sales funnels…

1. A Macro sales funnel IS your business and…
2. Micro sales funnels SELL your stuff!

The Ultimate Macro Sales Funnel Strategy Is Interest Driven

I’m going to say something stupid…

People only care about what they care about.

Think about this page you’re reading. You’re reading it because you care about your business, sales funnels, marketing automation, digital marketing, etc.

However, if I showed this page to my best friend, he wouldn’t give two (expletives).

He doesn’t have a business. He doesn’t care about sales funnels, marketing automation, etc.

He has “job security”, a pension, works regular hours, and basically just has to show up and he gets paid.

If I showed him a page about how to make more money in his government job while working less than he already does, he’d eat that up in a heartbeat.

Of course, that page would teach him about how he can automate certain portions of his job to become more efficient, stand out and get promoted, and since it’s automated … he’d work less.

In essence, I would teach him about funnels, just framed another way.

People are different and you have to talk to them differently.

How do you determine these differences?

You “watch” them.

You watch how they interact with your business, your content, your products & services…

Based on these interactions, you present content, products, and services that they actually care about, via marketing automation and retargeting. (the glue)

Since you’re showing them stuff they care about, they’ll engage with you more often and convert at a much higher rate.

But, don’t just take my word for it – check out these stats from MailChimp on the power of sending segmented (tailored) campaigns:

• Open Rate: 14.31% increase
• Click-Through-Rate: 100.95% increase

A 100.95% increase in CTR!

Two times more people click through when shown something they care about!
And check out this stat from CMO.com with regard to retargeting:
Web site visitors who are retargeted are 70% more likely to convert on your web site
Again, people only care about what they care about…
So, you need a strategy to extract that information…
I call the strategy The Interest Driven Sales Funnel.

Aaron’s Interest Driven Results

Key:

• Open Rate: % of people who received the email and opened it
• CTR (Click Through Rate): % of people who received the email, opened it, AND clicked the link inside
• EPC (Earnings Per Click): The average amount an individual spent after clicking on the link in the email
• Main Series: His general email autoresponder series. Sent links to content as well as products
• AS # (Action Series [Micro Sales Funnel]): A series of 3 emails sent to an individual AFTER they clicked a product sales page link in one of his emails (they showed they were interested in a particular product)

All told, he wrote 21 emails in about 2 days, added them to his autoresponder tool … and engagement and EPC shot up across the board!
What’s really cool is that … it’s done.
He doesn’t have to actively manage it.
He doesn’t have to manually move people around.
His autoresponder tool is automatically building a relationship AND segmenting people based on their interactions with a product. If they looked at a particular product, it sends them 3 emails to try and sell it.
Simple.

What You Get When You Join The Vault

The Strategy
First and foremost, The Vault is going to teach you the Interest Driven Sales Funnel Strategy. (how to build sales funnels that mold to your subscribers interest so you can better relate and sell more)
To help you understand this strategy I’m going to ship you these two books:

• High Level Digital Strategy For Small Businesses And Entrepreneurs – This book is Digital Marketing 101. While it’s designed for the “newer” digital marketer and outlines strategies on traffic generation, lead capture, marketing automation, retargeting, POS optimization, and Micro Sales Funnels… it serves as a great reminder and starting point for more experienced digital marketers as well! (Includes instant access to digital and video versions).
• The Sales Funnel Book – A deep dive into the Interest Driven Sales Funnel Strategy (the ultimate Macro Sales Funnel Strategy). You will learn about the Main Series and different structures for it, Micro Sales Funnels for both digital and physical products, services, lead generation, Value Ladders, Funnel Filling Strategies, and more! This book is your guide to sales funnel success! (Includes instant access to digital version)

Who This Is/Isn’t For

So, who is The Vault for?
Any entrepreneur and small business owner that wants to multiply their business with the help of marketing automation.

This includes:

• Ecommerce stores
• Info/digital product sellers
• Coaches & consultants
• Brick & mortar stores
• SaaS
• Network marketers

To put it plainly, if you have an audience, good offers (products/services), and you want to harness the power of the technologies available to multiply your business … The Vault Will WILL work for you.
The training and resources inside The Vault have helped ecommerce stores that sell everything from antiques, to survival gear, to pet supplies, to scissors for left-handed people …
… it has helped life coaches, weight loss doctors, guitar teachers, website designers, financial advisors, lawyers, dentists, hypnotherapists, and everyone in between sell digital products, services, coaching, and drive foot traffic to physical locations …
… finally, it has helped SaaS companies better qualify leads and land more clients …
I say again, if you have an audience and something good to offer them, The Vault WILL work for you.

The Vault isn’t for …
The Vault isn’t for people that want to get rich quick, don’t want to build a business, and don’t respect customers, products, or the process.
Basically, it isn’t for people looking to make money without trying.
Yes, I’m calling out you newbie affiliate marketers.
If you’re one of those sleazy affiliate marketers that tries to sell any random thing you can find just because it pays a good commission without validating the product yourself … get outta here!
Now, if you do affiliate marketing the right way, where you use and believe in the product, cool … you can stay!
Finally, The Vault will teach you how to multiply your business, so … you need to have a business in the first place … or, what the heck are you going to multiply?

Requirements
There are a few things you will need in order to find success with The Vault:

• A Business – you must have stuff to sell and know who your audience is prior to joining The Vault. The Vault does not teach you how to start a business, it teaches you how to multiply your current business with the powerful digital marketing tools and resources that are available.
• Patience – you will not get through all the training and resources in one day. Some of these strategies and technologies are reasonably advanced and will take a bit of time to fully master. But, when you do master them – they are all you will need to multiply your business with marketing automation.
• ClickFunnels – you will need a ClickFunnels account. The $97/mo package is all you need.
• ActiveCampaign – you will need an ActiveCampaign account. The Lite plan ($9+/mo) is all you need.
• Zapier – you will need a Zapier account. It’s free up to a certain level, at which point, it will pay for itself.

There are a few other tools and resources used in the training; however, they have no costs associated with them.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.