Ed Leake – Analytics Secrets that Get Every Sale from AdWords

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Ed Leake – Analytics Secrets that Get Every Sale from AdWords

ANALYTICS SECRETS
that Get Every Sale from AdWords
The blueprint that took one retailer from $39,260 to $1,116,280.07 in 12 months.

Learn how to repeatedly turn browsers in to buyers, and clicks in to sales.
Go beyond the basics, ditch the theory and work through real-world actionable examples, that you can apply to your ecommerce business – today.

• 40 HD Step-by-step Video Lessons
• Build the Best Advanced Segments
• Deploy Quick-Fire Reports for Quick Rewards
• Mine for Sales in Your Search Query Goldmine™
• Go Big Fish Hunting for Bigger Average Order Size
• Multi-channel Trend Spotting for Bigger ROI
• Deploy Retargeting Tactics That Just Work
• Learn Yet More Ways to Sell that You Won’t Find in Other Courses!

Tailor Google Analytics to your unique online business, or miss a massive opportunity for more sales.

There’s no quick-fix, one size fits all method, even though people try to sell you that all the time.

I’ll let you in to a secret…

You don’t have to keep spending more on marketing
Have you exhausted the bootcamps and basic training, and are you finding best practice old hat?

Then perhaps you feel the only option is to spend more on your marketing campaigns.

But, spending more on marketing is not the only answer.

It certainly shouldn’t be the first, either.

This training will take your ecommerce sales performance to the next level. You’ll learn how to better measure your marketing, so you know precisely where to spend your hard-earnt marketing budget.

With a data-driven approach, you’ll put yourself ahead of competitors and other marketers.

Dive even deeper and discover how to take your digital campaigns, online store and career to the next level.

Massive growth (and not of the medical variety):
Using just a few of the tactics revealed in this training course, we took this online store from $39,260 to $1,116,280 revenue, in just 12 months.

A staggering 28x growth, and it’s not stopping there either with a projected $2M in revenue this year.

Notice how the cost to do business (website visits) remains constant, whilst revenue goes up and up?

Like I say, you don’t have to keep ploughing more money in to marketing to grow your sales.

Now it would be dishonest of me to promise the exact same results for you – but if this training enables you to ‘just’ double your revenue, how would that change your business?

This course is perfect for you if:

You’re Founder / Director

You’re a business owner who demands more sales and return on investment from your marketing investment.

An online store owner who is looking to drive more sales to their online store, without having to constantly increase their marketing budget.

This course will seed new ideas for your business and show you where you can extract more from your current marketing efforts.

You’re Marketing / Management

You’re a team lead or marketing professional whose job it is to manage advertising and analytics, to drive more sales to your online store.

A professional who needs to show skill and produce value from their efforts. This course brings new tactics to the table so you become the boss’s go-to marketing person.

This training will help you do better work, stand out from your peers and become the smartest marketer in the room.

Designed to be a fast-pass for your success, this course enables you to skip the mundane and avoid being held back by the basics.

This course is probably not for you if:
You don’t or aren’t looking to do any paid advertising, as a good portion of the course revolves around Google AdWords and Shopping.

You don’t or aren’t looking to sell physical or digital products, via an online store.

You don’t or aren’t interesting in using Analytics to repeatedly grow your sales.

Maybe next time?

Warning: the Internet Guru Bullshit Meter™ is nearing critical mass.
I’m Ed Leake, and I was one of the first 0.00001% of the world’s population to own a domain name and build a website.

I don’t say this to brag, I say this because you’re probably thinking … “what am I going to learn from you!?”

Thankfully, I’m no internet ‘guru’.

• Sure, I built my first website back in 1996…
• That means I have 20 years’ experience in internet stuff.
• I’m a business owner, investor and mentor.
  I’ve run my agency Midas Media for over
• 6 years.

None of that makes me a guru. It makes me a nerd.

Nerds know stuff.

I help clients grow their businesses from little to large using PPC (online advertising) and Analytics. With a big dollop of conversion optimisation thrown in for good measure – pun intended.

That’s nerd (not guru) power!

The stuff I show you in this course is what drives my agency’s strategies and client wins.

I’m a devout workaholic, coffeeholic and motorsportholic; I refuse to admit my addictions. 🙂

So, why am I doing this course?
I get approached nearly every day by people all over the world, asking for guidance.

I don’t say that to sound like some ego on a great pair of legs (they really are), I say that because it highlights that many people are struggling with growing their businesses.

Therefore, I’m selling this course because like you I’m no fool, I understand not everyone can afford premium agency services like ours. But I know you can afford and profit from my experience and expertise.

The way I see it – we both make money, we both win.

This is the stuff the team and I use at our agency and is what drives our internal processes.

But I would say that, so…

What are your peers saying?

“It’s one of the most comprehensive guides that I’ve ever watched. The content is perfect.”
Yam Regev

“Packed full of precise steps this course is absolute gold and I should know, I sell the stuff online! There’s loads of value here.”
John Easom

“It’s great that you are connecting the raw data to actual use cases within the videos. This is high quality!”
Guy Avigdor

Here’s the full course outline:
This isn’t the boring basics, I won’t be showing you every screen and report within Google Analytics, because that would be wasting your time.

Clean Data is Digital Life (or Death)
1. Good Housekeeping is Critical
2. Fault Finding Common Problems
3. Critical Conversion Tracking

Conversions & Segments
4. Conversion Solutions
5. How to: Use Advanced Segments
6.1 Let’s Build Advanced Segments
6.2 Let’s Build Advanced Segments Part 2

Hands-on with Advanced Segments
7.1 Search Query Goldmine
7.2 Search Query Goldmine Part 2
7.3 Search Query & ROAS Opportunties (with heatmaps)
7.4 Big Fish Hunting
7.5 Avoiding Cold Feet
7.6 Big Fish, Bigger Fish, Whales

Deploy Quick-fire Custom Reports
8.1 How to: Find & Fix Dead Ends
8.2 How to: Pivot Quantity & Quality
8.3 Opportunity vs Reward
8.4 Product Performance “V2”

Join Your Digital Dots with Attribution
9.1 Attribution, It’s a Trap!
9.2 How to: UTM Tracking Templates to improve your data
9.3 AdWords & Analytics Disagree + Quick Fix
9.4 Ask These Questions of Your Customer Journey
9.5 Multi-channel Trend Spotting
9.6 Go Deeper with Conversion Path, Lag and Assists

Attribution Models, Pros & Cons
10.1 Default, First, Last and AdWords Last Click Models
10.2 Linear, Positional and Time Decay Models
10.3 Building Your Custom Attribution Model
Easy Remarketing Tactics
1.1 Let’s Talk Retargeting Tactics
11.2 Low Hanaging Fruit, Layered Bids & Distracted Buyers
11.3 Time Based Segments Convert Like Wildfire
11.4 Ditch the Discounts, do this Instead
11.5 Riding Competitor Coat-tails
11.6 RLSA + DSA, the Lazy Switch
11.7 Close Your Eyes & Think of ROI

Advanced Retargeting Tactics
11.8 Reinforce Your Email Opens
11.9 Exit Page Superpowers
12.1 Supercharge Sales with Site Search Retargeting
12.2 The Double-tap Re-engagement
12.3 Burn Baby Burn

This is the best Google Analytics course not by width, but by depth – this is the 80/20 you need to succeed.

Stop using analytics to merely report the past, use your data to guide your strategy and apply these actionable tactics in your business – today.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.