Amy Porterfield – Digital Course Academy 2023
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Amy Porterfield – Digital Course Academy 2023
SOUNDS NICE. But currently…
❌ You’re beyond swamped ⏰
❌ Creating a new offer feels like so. many. tasks. 🤯
❌ You wonder if you should have [insert endless list of business accolades here] first 🤷♀️
“On my very first launch, I made $14,901! I love the way Amy has structured DCA… she makes learning how to create a digital course sooo easy!
There are only so many days a year I can schedule photo shoots… but thanks to DCA, I have access to a lot more possibilities of ways I can make a great income.”
With Digital Course Academy, Consistent, Recurring Revenue Is As Easy As 1, 2, 3
#1. CREATE YOUR COURSE
A single solution to a single problem.
(No more, no less.)
#2. LAUNCH YOUR COURSE
With one simple launch under your belt, you’ll never wonder how to make money in your business again.
#3. RELAUNCH YOUR COURSE
With the bulk of the work done upfront, simply tweak, scale, and enjoy the ride.
“What I loved about DCA was that everything — from the beginning to the launch — was broken down into manageable chunks.
This removed ALL my overwhelm and made the whole process of putting a course launch together feel A LOT LESS daunting… and I have made well over $562,000 in total from my course!“
Digital Course Academy Is Perfect For You If You Are:
- A 9-5
EMPLOYEE
(with the heart of an entrepreneur) who’s eager to build an online business the smart way, bypassing the “time for money hustle” completely - A COURSE
CREATOR
with BIG goals (but disappointing past launches) who’s raising your hand for multi-million dollar troubleshooting, marketing, and launch help
Why Digital Course Academy Has Been So Successful For People Who Have Never Created A Digital Course
(Or Have Unsucessfully Tried This On Their Own)
BY THE END OF THIS COURSE YOU WILL HAVE:
01. Nailed Down Your Course Topic
based on what you know and what your audience will gladly pay for 🙋♀️💸 (no more stalling over whether your idea is “good enough”).
02. Validated and Pre-Sold Your Program
to make absolutely sure your audience wants what you’ll create (before you create it), while giving yourself a cash and confidence boost upfront! 💪
03. Developed a High-Converting Webinar
and irresistible offer that authentically enrolls the best prospects into your course. 🤩
04. Expertly Recorded Your Course Content
even if you’re a total technophobe, have a teensy budget, or have never recorded a single video in your entire life. 🎥
05. Crafted Your Course Marketing Plan
with clear and motivating revenue goals, incentivizing bonuses, and a pre-launch runway to grow your audience full of future buyers. 🤝
06. Crafted a Compelling Sales Page
and post-webinar email funnel to amplify your course sales and make sure your hard-earned prospects have the best possible chance to convert. 🥳
But it’s unanimous…
The 3 Things DCA Students Love The Most
- SELLING
(YES, REALLY)
Digital Course Academy helps you create a course you believe in so strongly that selling becomes easy. - WORK THAT TRULY MATTERS
Wake up every morning eager and able to serve and log off every afternoon feeling satisfied, energized, and inspired. - FINANCIAL PEACE OF MIND
Create more than enough financial security to say no to any meeting, client, or project that steals your time, energy or joy.
Looking for Digital Course Academy Success Stories YOU Can Relate To?
Check out our searchable database of nearly 215+ student testimonials and climbing!
Stories of students in all different industries at all levels of experience.
What’s Inside Digital Course Academy
CONFIDENT COURSE DECISIONS… MADE 💪
In this module, we’ll put on our Decisive Pants and lean on DCA-exclusive industry insights to crush the 9 most common decisions that’ll stop you from moving forward if left to the last minute.
Including:
- Naming your course (because the name alone can influence course sales… seriously!)
- Your course pricing so you can feel 1,000% confident in your ability to deliver a killer result for what they’ll pay
- Your entire course creation plan and launch dates so you know right off the bat how you’re going to execute each step instead of letting the looming bigness of it all drain your motivation
- The tech decisions to make upfront so you can sidestep expensive pigeonholes and move through your course set-up with ease
And so much more!
VALIDATE BEFORE YOU CREATE 🙌
Nothing is scarier than investing time, energy, and money into your course only to find out after the fact that nobody is willing to pay for it.
Module 2 will put that fear to rest.
It’s not that course creators don’t want to validate their course idea. They just have no clue how to go about it.
In Module 2, I’ll show you how to validate like a pro in a fraction of the time, including how to pre-sell your course so you can start generating revenue before you even hit the record button.
Including:
7 Creative Ways For Validating Your Course With A Small Audience
The most helpful, high-value questions to ask when validating your course so you can be extra sure your course topic will sell
How to leverage social media to validate your topic, including scripts to follow and button-by-button instructions
One strategy that validates your course while simultaneously bringing in a quick cash injection (AKA easy money to fund your future launch)
COURSE CONTENT… WRITTEN AND RECORDED ✅
It’s time to create your course! 🥳
Module 3 will teach you the exact content outlining process I’ve used to create every single one of my blockbuster programs…
Plus how to record and deliver your course to create a 5-star experience for your students (without having to pay an arm and a leg for it).
Psst… be encouraged. This module has strategies and pep talks for ALL levels of comfort when it comes to tech or being on video.
Including:
The Porterfield Process for Outlining Your Course (AKA how to pull all the ideas out of your head in a super organized, action-oriented way)
The PDF Support Strategy to help your students understand what they’re learning at a deeper level, process the information more quickly, and highlight the most important takeaways from each lesson
How to TEACH content inside a digital course in a way that delivers higher completion rates, results, and referrals (course creators tend to ignore this part, then shrug their shoulders when their students don’t get results)
How to choose the perfect recording strategy that suits your experience, personality, and style (Hint: you DON’T have to be on camera)
YOUR HIGH-SELLING COURSE MARKETING STRATEGY 🏆
Whether you have years of marketing experience or the idea of selling makes you sweat like a turkey at Thanksgiving…
The Digital Course Marketing Blueprint will help you craft a marketing plan that’s easy to execute, aligned with your values, and leads to BIG results on launch day.
Using layman’s terms and about a million examples to crystalize these concepts in that beautiful brain of yours, we’ll walk through:
Crafting your offer, including how to add price tiers, VIP options, and more
How to set launch revenue goals that allow you to dream like an optimist, plan like a realist, and start getting excited
The Digital Course Academy Sales Page Blueprint, using my actual sales page as a tangible guide
And more! The beautiful thing about your marketing “suite,” as I call it, is that you can make it as simple or complex as you want.
This part is fully customizable based on your comfort level, bandwidth, and launch goals. (And I’ll help you identify what to include now and what to leave for later.)
WEBINARS THAT FEEL GOOD (AND 5X YOUR SALES) 💰
When’s the last time you pitched a Vegas weekend to your time-strapped, budget-conscious bestie?
Didn’t go so great, did it?
But when you sit down with them and explain the 3-day weekend deal at the Flamingo, covering flights with points, and the itinerary you’ve prepared… they’re more likely to whip out their Shania Twain t-shirt.
THAT is the idea behind marketing with a webinar. Webinars are STILL – hands down – the most highly converting marketing tool in my 8-figure business.
And in Module 5, I teach you exactly how to create a high-converting webinar of your own.
Including:
The Profitable Webinar Framework I use, including a slide-by-slide walkthrough of my DCA webinar and the strategy behind each teaching + selling point
“11 Irresistible Webinar Content Topics & Titles” guide
The Golden Rules for delivering a profitable webinar, including how to sell while LIVE with confidence and integrity
The 5 elements of a high-converting webinar registration page so your precious, hard-earned traffic never goes to waste
7 strategies to boost your webinar sign ups so you never, ever have to worry about 3 people showing up to your webinar and leaving by the pitch
LAUNCH EMAILS MADE EASY (FROM SHOW UP TO FOLLOW UP) 📧
Nearly 50% of your sales will come in the “follow up,” yet this is where most course marketers take their foot off the gas prematurely.
AKA without implementing the email marketing strategies in Module 6, you’ll be leaving a good chunk of your potential profits on the table.
From inviting your audience to your webinar, to improving show up rates, to announcing your course and any bonuses, to my FAVORITE emails to send that maximize sales, to your new student onboarding emails…
Module 6 lays out EVERY launch email you’ll need… in order… with copy and messaging guidance to simplify your writing process.
Including:
Expert-level webinar invite emails that make you your audience’s favorite RSVP (that they wouldn’t miss for the world)
The Webinar Fill-Up Formula that I’ve used to get over 100,000+ perfectly-targeted prospects onto my webinars – AKA actually showing up!
The post-webinar replay strategy to make sure that your no-shows (or those who attended and have yet to purchase) still have the best possible chance of enrolling
A high-converting post-webinar email funnel that turns “maybes” and “fence sitters” into raving customers
A customer onboarding sequence that primes your new students for success while dramatically cutting down on morale-deflating (and cash-draining) refund requests
Frequently Asked Questions:
- Innovative Business Model:
- Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
- The Legal Landscape: Yes and No:
- The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
- Quality Assurance: Unveiling the Real Deal:
- Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
- No coaching calls or scheduled sessions with the author.
- No access to the author’s private Facebook group or web portal.
- No entry to the author’s exclusive membership forum.
- No direct email support from the author or their team.
We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.
- Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
Refund is acceptable:
- Firstly, item is not as explained
- Secondly, Item do not work the way it should.
- Thirdly, and most importantly, support extension can not be used.
Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.
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