Nicole Crowell-Creative Strategy Master Course

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Nicole Crowell-Creative Strategy Master Course

Creative Strategy Master Course 🧠 By: Nicole Crowell

It’s 2023. We all (hopefully) know that the biggest lever in the ad account isn’t structurally hacking the campaigns or crafted 1% lookalike audiences….

It’s the creative process.

Meta was quite literally quoted in their last conference saying “56% of all auction outcomes can be attributed to creative” -Meta

Ad Creatives is the new way to target customers. We need to connect with prospects on a EMOTIONAL level.

We cannot build desire. But we CAN lean into the desires our audience already has using our ad creatives.

It’s simple: better ad creatives = better targeting, better return on adspend, more revenue, & happier customers 🚀🚀🚀

Designed for fellow creative strategists, media buyers, and other marketing roles.

In this course I’ll being going DEEP into the following:

✅ Creative Strategy 101

✅ Foundational Learning & Resources

✅ Roles & Responsibilities

✅ Master Creative Strategist Tool Kit

✅ The 9 Pillars of Creative Strategy (the bulk of this course)

I cover each of these sections IN DEPTH:

1. Alignment

2. Research

3. Avatar Development

4. Ideation

5. Briefs, Script Writing & Strategy

6. Content Production

7. Launch & Creative Testing (Media Buying)

8. Creative Reporting, Creative Analysis & Ad Iterations

9. Organization & Practical Creative Operations

And yes, you will also learn how to bring it all together!

🌟 BONUS 1: 🌟 Chat GPT prompts for each of the 9 Pillars, how to grade UGC creators, how to conduct a creative evaluation & More 😉

🌟 BONUS 2:🌟 You’ll get a complimentary Q&A style 30 mins call with me directly to fill in any gaps, answer questions and help you with your Creative Strategy!

This course will NOT:

❌ Show you how to design ads in photoshop/Canva

❌ Go in depth on media buying account structures

With this Master course you and your team will be able to generate new innovative ad creatives that will help you scale your ad accounts, build new ad angles and reach your target audience.

The goal is to take you from A to Z in all steps of Creative Strategy.

Let’s goooo!

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.