Lee-Sean Huang – Design Thinking for Business Innovation



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Lee-Sean Huang – Design Thinking for Business Innovation

  • 15 Video lessons in HD
  • 5h 4m of class content
  • Exclusive bonus content


1. Class Introduction
2. Learning To Listen
3. Why Are You Here? Student Interviews
4. Demo: Three Kinds Of Creativity
5. Design Thinking In Action
6. Applying Design Thinking To An Everyday Problem: User Interview
7. Applying Design Thinking To An Everyday Problem: Synthesis And Insight
8. From User Profile To “How Might We”
9. The Do’s And Don’ts Of Ideation
10. Ideation
11. Concept Review With Client
12. Intro To Prototyping
13. Prototyping
14. Prototype Review With Client
15. Q&A And Debrief With Students


How To Use Design Thinking To Transform Your Business

You know that one of the top trends in business innovation these days is design thinking. Only problem is, you’re not quite sure what it is. You’ve heard it described in a bunch of different ways, and you’re starting to wonder if no one else understands it either.

But the truth is, design thinking is one of the most effective new methods and mindsets for framing and solving problems. Top businesses, organizations, consultancies, schools and governments are adopting it as a way to innovate their processes and service offerings, using human empathy, design principles, action-oriented solutions, imagination, intuition and systematic reasoning.

Taught by Lee-Sean Huang, cofounder and creative director of Foossa, a community-centered design consultancy, this course will help you understand what design thinking is and how to apply it to your own work and life.

In this class, you’ll learn how to:

  • Identify the key design thinking techniques.
  • Utilize design thinking in your professional life.
  • Get hands-on experience with design thinking principles.
  • Become an advocate for design thinking within your organization.
  • Separate the truth of design thinking from the media hype.
  • Use design thinking to innovate and create new business opportunities.


Lee-Sean Huang consults, teaches, and writes about design, innovation, and the future. He cofounded Foossa, a creative consultancy that works for and with communities to tell stories, design services, and build new forms of shared value. He has worked with organizations in the public, private, and social sectors on five continents to innovate new services and experiences. He has taught and advised leaders in organizations ranging from the Fortune 500 corporations to the United Nations. He has developed curricula and taught courses in design, storytelling, and social innovation at the New York University, the Parsons School of Design at The New School, and the School of Visual Arts. Prior to starting Foossa, Lee-Seanwas the founding member of the design practice at Purpose, a strategy consultancy that builds and supports movements to advance the fight for an open, just, and habitable world. Lee-Sean is a top writer in design on Medium, and his work has also appeared in Fast Company, GOOD Magazine, and the Huffington Post. Lee-Sean serves as a trustee of the Awesome Foundation New York and the the Desmond Tutu Peace Foundation. He completed a bachelor’s degree in Government at Harvard and a masters in Interactive Telecommunications from New York University.

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      • No entry to the author’s exclusive membership forum.
      • No direct email support from the author or their team.

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