Josh Silverman – Building a Brand Book: When, Why, & How

Description

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Josh Silverman – Building a Brand Book: When, Why, & How

• 11 Video lessons in HD
• 3h 32m of class content
• Exclusive bonus content

LESSONS

1. Introduction To Workshop
2. What Makes Up A Brand?
3. Why Are Brands So Important?
4. Consistency & Setting Up Standards
5. What Makes A Great Brand
6. Your Brand Book: Story & Content Strategy
7. Your Brand Book: Logos & Visuals
8. No Brand Lives In A Vacuum
9. Increase Brand Visibility
10. Take Action On Your Brand Guide
11. Have The Right Conversations

CLASS DESCRIPTION

How To Develop, Disseminate, And Use Brand Guidelines.

The brand guide is the roadmap for employees and ensures consistency across the company. Josh will help you create a brand book that is comprehensive, actionable, and easy to use in Building a Brand Book: When, Why, & How.

Josh is a veteran branding professional and in this class he’ll show how to create complete brand guidelines and adhere to them.

You’ll learn:

• What a brand guide is and how to use it
• Components of a brand guide and how to create your own
• How large and small businesses apply brand guidelines

Whether you are a designer working with clients, a solopreneur, a small business owner, or working on branding in-house, Building a Brand Book: When, Why, & How with Josh Silverman will help you develop a better understanding of branding and how to develop guidelines everyone can use.

JOSH SILVERMAN

Josh Silverman is a designer, serial entrepreneur, and eternal optimist. Currently, he is the Founder & CEO of Startnership, a business that helps startups grow by delivering design and marketing tools for a fixed fee and on a fixed timeline. Previously, in 1997, he founded Schwadesign, a network of strategists, designers, and developers curated in project-specific teams to reflect client needs.

Clients include Blue Man Group, the City of Providence RI, Friends of Dana-Farber, AIDS Action Committee of MA, MassEquality, Harvard University Systems Biology PhD Program, Brown University, Buildium.com, and Maurice Sendak. Josh has been featured in the Wall Street Journal, Fortune, The Boston Globe, and on rebrand.com. He is deeply passionate about new businesses and subversive ideas, and excels at helping entrepreneurs hustle to make their ideas happen.

A passionate networker, for over 20 years he has been an active member of AIGA, was a Centennial Co-Chair, and co-founded the organization’s 48th chapter in Rhode Island. Recently, work with StartOut (a new national non-profit for LGBT entrepreneurs) inspired him to create the national Designtrepreneurs series, part of San Francisco Design Week. He is General Assembly SF’s first Visual Design Fellow, and has taught and guest lectured at RISD, MassArt, Lesley University, California College of the Arts, and others, and has served as an advisor to startups and accelerators.

Josh enjoys anything outdoors (especially biking), and spends his free time cooking and getting “lost”. He is based in San Francisco.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.