Grow and Convert – Customers from Content

Description

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Grow and Convert – Customers from Content

The problem with most online courses about content marketing is that they’re too theoretical. They teach high-level concepts, but they don’t teach you how to actually do content marketing to grow your own business (or one that you work for).

For example, many of the courses we analyze below teach you things such as:

• Search engine traffic is “free” traffic that keeps coming without you doing anything (True).
• You should write about things your audience cares about (True).
• Content can build authority (True).

What You’ll Learn in Customers from Content

Customers From Content is a 6 module video course, fully online, that you can access from anywhere anytime you like.

Module 1 – Know Exactly Who to Target

Most content marketers don’t have a deep understanding of who they’re marketing to. This handcuffs them to producing crappy fluff content forever. After this module you’ll have the skills to avoid this trap and level up your content.

• We walk you through detailed examples of mirage content vs. high quality content and breakdown the difference
• You’ll immediately start understanding what makes good vs. bad content, and your creative wheels start turning
• You’ll learn how to narrow down and identify the specific customers for which you should generate content.
• You’ll learn our process for getting super deep on understanding the pain points of your best customers
• You’ll learn the specific user research tactics we use to get customer information

Module 2 – Creating Content That Stands Out

Here you’ll learn our system for getting beyond “me too” fluff content (like listicles), and produce stellar, specific content that your ideal customers will bookmark, email to each other and share.

• You’ll learn the 6 content frameworks we use for ourselves and our clients
• You’ll know what each framework does and when to use it
• We’ll dive deep into our “sales funnel” framework so you’ll know when to product bottom, middle, or top of funnel content and what each does
• Watch us walk through specific examples and teardown of many content pieces in the lens of each framework
• Learn how to connect Module 1 to Module 2 and apply your customer understanding to produce content better than competition

Module 3 – Content Promotion

This is where almost everyone struggles. Almost no one teaches this (well). You’ll learn our system for content promotion that we’ve used get over 20,000 visitors in a month to this site and to generate tens of thousands of visitors per month to multiple client’s blogs.

• Learn how to research and identify promotion channels so you can use your time most efficiently
• Watch Benji screencast through our community content promotion process, teaching you the nooks and crannies of finding and posting in online communities
• Learn how to get influencers to share your content without being pushy or sending 100s of spammy emails (we never have)
• Get our honest and detailed opinion of guest posting (we don’t do much of it) and how best in integrate it into your strategy
• Learn how we use PR as a promotion strategy, starting at the content ideation step, to dramatically increase the chances of getting coverage

Module 4 – Blog Conversions

Devesh has run blog conversion tests for sites such as Backlinko and corporate blogs with over 100,000 monthly visitors. In this module, he teaches what he knows about converting blog visitors, shares a starting plan you can adopt, and lays out a framework for you to optimize.

• Should you nurture over email or just ask for a lead? Devesh shares how to use our spreadsheet model to know, with numbers, which route you should take.
• Get the real truth on how well different calls to action on blogs convert so you don’t have to inundate your blog with a million annoying CTAs (we never have)
• We’ll walk through actual examples of conversion strategies from different blogs so you can learn from them
• When should you AB test? Devesh will share his experience and teach you when to worry (and importantly, not worry) about this.

Module 5 – How to measure the ROI of content marketing

Immediately stand out from everyone else by knowing how to attribute leads to content and calculate a cost of acquisition from content marketing.

• You’ll get access to our cost of acquisition spreadsheet calculator, only available to buyers of this course
• We’ll walk through how it works, how to use it, and multiple examples and scenarios
• This knowledge will immediately put you in the top tier of content marketing knowledge, and let you convey to bosses, clients, and yourself how content marketing ROI compares to other channels
• Without this ability it will forever be a struggle to convince the powers at be that content marketing is returning a great ROI, but with it you’ll finally be able to

Module 6 – Building a Team of Writers

At some point, many marketers will want to scale their content production. This module will teach you how. We’ve tried (and failed) with multiple techniques, but after this module, you won’t have to. You’ll learn exactly what’s worked for us.

• Learn why a content marketing manager shouldn’t be a writer and what they should focus on instead
• Learn the pros and cons of hiring in-house writers, vs. a writing agency, vs. a team of freelancers, and why we prefer the latter
• Learn how and where to find freelance writers
• Learn our process for vetting freelance writers so you get the best
• Learn how to pay and incentivize freelance writers so they continue to do great work over time

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.