Damian Vallelonga – Flux Academy – WriteSite: Strategic Copywriting for Web Designers



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Damian Vallelonga – Flux Academy – WriteSite: Strategic Copywriting for Web Designers

Transform from a Web Designer to a Content Strategist. Land Better Projects. Charge More.

Take your web design business to the next level with content-first design.

  • Lead your clients through the content maze.
  • Take full control of your design process.
  • Elevate your services & attract higher-paying clients.
  • Leverage AI to accelerate your project timelines.
  • Position yourself as a strategist, not just a designer.

Is this you?
you are…
🙄 Frustrated by delays caused by waiting for clients to hand over content?
🚀 Looking to elevate your web design offerings and command higher rates?
✒️ Wishing you could craft stories that complement your design skills?
🤖 Interested in leveraging AI tools to speed up your content process?
👀 Looking for a course that teaches copywriting with design in mind?
🤝 Wishing for a streamlined process between design and content?




01 Elevate your web design offerings
02 Double or even triple your rates
03 Control every step of your projects
04 Eliminate frustrating content delays
05 Reignite your passion for design
06 Merge content strategy with design seamlessly
07 Be the go-to expert high-paying clients trust
08 Stand out among web designers
09 Lead clients confidently from start to finish

WriteSite: Strategic Copywriting for Web Designers

  • 40+ Action-Packed Videos
    Master strategic copywriting through comprehensive lessons, real-world examples, and case studies.
  • Templates,  Formulas & More
    Get access to proven wireframe templates, copywriting formulas, and AI prompts to speed up the entire process.
  • Led by Pioneers in Design & Copy
    Instructed by 2 renowned experts, draw from their years of experience in both web design and content strategy.
  • Lifetime Access 
    Get lifetime access to the course
    Elevate your career by adding a sought-after skill to your repertoire, and enhance client satisfaction.

Here’s what you’re going to learn


  • Welcome & Course Overview
  • Project Workflow

Leveraging AI

  • AI Overview
  • AI Guiding Principles

Discovery & Research

  • Intro to Discovery & Research
  • Running a Discovery Session
  • Using AI for Research
  • Customer Interviews
  • Competitor Research

Brand Message Development  

  • Why Create a Brand Message Playbook
  • How to Create a Brand Message Playbook

Website Strategy

  • Website Strategy Overview
  • More Than One Target Audience

Website Wireframing

  • Importance of Wireframing
  • Wireframe Templates

Home Pages 

  • Intro to Headers
  • Headlines That Work
  • Writing Headlines
  • AI Headline Writing Demo
  • Subheadlines
  • Buttons That Invite Action
  • Header Images
  • Wireframing The Header Demo
  • Identifying and Agitating Problems
  • Selling the Solution: Service or Product Descriptions
  • Al Service and Product Description Demo
  • Showing Clear Value
  • Why Work With Us
  • Who Is This For?
  • Building Credibility
  • Deepen Connections Through Shared Beliefs
  • Creating a Final Call To Action
  • Footers
  • Organizing The Homepage
  • Final Homepage Wireframe Examples
  • Homepage Wireframe Guide Using The Essential Questions

About Pages

  • Intro to About Pages
  • Company Summary
  • The Founder’s Story
  • Writing Compelling Team Bios

Service Pages

  • Writing Service Pages

How We Work Pages

  • Writing How We Work Pages

Product Pages

  • Writing Product Pages

Career Pages

  • Writing Career Pages

Copywriting Tips, Formulas, and AI Prompts

  • Copywriting Tips
  • Copywriting Formulas
  •  AI Writing Prompts

No Fluff. All Action.
By The End of This Course, You’ll Be Able To…

  • Master Content-First Design
    Learn the essential skills to craft compelling web content that amplifies your designs.
  • Increase Project Value
    Level up your service offerings, increase the value you provide to clients, and charge more.
  • Work Faster & Smarter
    Harness the synergy of design and content strategies to streamline your entire web design process.
  • Make Your Portfolio Stand Out
    Showcase your integrated design and content strategy in a compelling portfolio & attract more clients.
  • Sell Your Services With Confidence
    With the confidence to pitch both design and content strategy services, you stand out from the crowd.
  • Become a Trusted Content Strategist
    Guide your clients on content strategy that aligns with their business goals beyond just design.

Meet yourinstructors

Damian Vallelonga
Website Strategist & Designer

Damian is a print/web designer turned brand/website strategist and copywriter. He builds messaging strategies and websites for small businesses that say the things their customers want to hear, and look super professional. He loves helping local companies streamline their message and present themselves with more clarity. Being able to help other web designers strengthen their business and become more valuable to their clients is really gratifying.

Matt Carroll 
Website Strategist & Copywriter

With over 20 years of experience creating content for large and small organizations, Matt loves helping small businesses win. He started out as a web designer but quickly fell in love with human psychology, persuasion, and using words to influence people. His superpower is turning complex ideas into easily digestible content so businesses win with their websites. Teaching and coaching web professionals has become a highlight of Matt’s career.

Why Learn With Flux Academy?
At Flux Academy, we pledge to uphold the highest standards in the quality of our courses, 8-week expert support, and a thriving community of designers. We pride ourselves on providing:

  • Practical & Actionable
    Immediately apply what you learn through real-world examples. Gain skills you can use on the job from day one.

Tim Pearce – DCAM 2.0 Aesthetics Marketing & Social Media

Course Contents

Video Modules
Get Their Attention
Become Their Bestie
Become Their Hero
Trigger Them To Book
Save Time
Tech Tutorials


Video Introduction by Miranda Pearce

Did you know that a shocking 69% of Injectors are only getting 0-1 booking per week from social media?
And what’s worse… they’re spending up to 5+ hours creating content every week… but getting almost no results from it.

I hear Injectors struggling with this every day…

“The time it takes to create content doesn’t reflect the revenue that should come from my efforts”.
I get it… it’s like adding a full-time job on top of everything you already have on your plate as a Practitioner.

You put your heart and soul into creating the perfect post, you spend ages on it, you hit publish… and… nothing. Crickets. Or maybe a few views from other Practitioners, your mum and your grandma.

But no real engagement from potential clients.

And definitely not enough bookings to make it worth your while.

You get so tempted to throw in the towel because it feels like it’s all a waste of time.

But on the other hand, you also know that social media can be a GOLDMINE.

And you also know that if you just rely on word of mouth, you’ll get left behind.

You know others are having success with social media… you see those Injectors that get huge engagement, lots of bookings.

They’re posting content online and laughing all the way to the bank.

So why is it just not happening for you??

What are they doing that you’re not doing?

Do they know something you don’t?

The truth is… they DO know something you don’t.
And they ARE doing something you’re not.
Over the past few months I’ve had more and more Injectors telling me they’re in the same situation…

And if you’re stuck there too,


Reach, views and engagement have dropped for everyone. It’s the algorithm’s fault.

But I know it’s not the answer you want to hear.

I’ve helped thousands of Injectors tap into the power of social media over the past XX years and I noticed something curious happening lately…

While a lot of Injectors are struggling to get consistent engagement and bookings from social media…

There’s another group of Injectors that are absolutely crushing it.

And I wanted to know why.

I wanted to figure out what that successful group of Injectors were doing that was helping them to get 6+ bookings per week from social media.
So I set out on a mission.

I surveyed over 870 Injectors and audited hundreds of social media accounts and a pattern started to emerge…

And I realised that the Injectors missing even ONE of these things, were struggling to get any results from social media.

So that’s when I put all my findings together to create a simple framework ANYONE could follow to get amazing results.

I call it… The Stairway To Bookings

Just imagine…

No more wasting time and energy wondering what to post or creating content for the sake of it. You know exactly what to share, and best of all, every post feels like a direct conversation with your ideal client – it never feels like wasted effort.
Confidently waving goodbye to your public health sector job knowing you’re on your way to building a wildly successful business. You open up your booked-out calendar every morning, all thanks to the magnetic pull of your social media presence.
No longer hoping for word-of-mouth referrals. Instead, you can rely on your social media to act as your unstoppable, 24/7 ambassador, bringing in clients even while you sleep.
Clients walking into your clinic fully trusting you and your expertise. They’ve seen your content and they’re already convinced they’re in the right hands. No hard selling, just genuine connections.
Having a reliable and proven strategy to grow a thriving clinic that gives you the financial freedom you dream of and deserve. You know how to get clients consistently and you can finally focus on your dreams, passions, and maybe even that dream holiday you’ve been putting off.
This is all possible when you follow a PROVEN system to turn social media into your own goldmine.

Dream Customer Attraction Method 2.0
Dream Customer Attraction Method (DCAM) 2.0 is an online marketing course designed specifically for Aesthetic Clinicians who are serious about growing their business. Updated for what’s working NOW in social media and based on evidence-backed strategies that TRULY WORK.

Everything you need to know from top to bottom and beginning to end is inside, so that you can:

Easily create social media posts that get ENGAGEMENT and CONSISTENT BOOKINGS, instead of wasting time creating content that gets ignored.
Set up a proven step-by-step system to convert scrollers into clients, so you can create financial freedom for your family.
Stop trying to attract patients with discounts, and instead, attract the RIGHT kind of patients by establishing trust and genuine connections. Get people to see you as the expert and as their trusted friend, so that they don’t want to book with anyone but YOU.
Do all this with a tribe of like-minded clinicians to cheer you on.
All delivered in a clear, easy to use way, and not just from some random marketing generalist. This course is 100% bespoke to aesthetics based on myself and Tim’s success in this industry…

Founders of a multi-million pound clinic
Trained 20k Practitioners in our training academy and online
Combined social media following of over 290,000
Here’s What’s Included:

Video Masterclasses
You’ll learn how to:

Set yourself apart and get attention from the right kind of followers.
Create content that makes people online gravitate towards you and want to book with YOU and no one else.
Create content that shows off your knowledge and expertise so that patients come to you already trusting you and ready for treatment.
Trigger people to actually book in, so that they’re not just seeing your content and scrolling on.
Plus 6 incredible bonuses:

The Purple Book
This is the marketing bible! This gorgeous book will be delivered to your home and includes all the course material from the video masterclasses in a book. And it’s got space for reflections in there so you can use it like a journal as well and it’s also a great accountability tool.

Content Cheat Cards
These cards are designed to make content creation feel FUN instead of feeling like a chore. There are 52 cards with step-by-step instructions and content ideas you can use. No more overthinking what to create – each content card gives you the hook, instructions about what to do, a call to action, and some fun tips to make your post even better.

30 Days Of Done-For-You Canva Templates
You don’t even have to think about what content to share – we’ve created one month’s worth of content that you can just plug and play easily with these beautiful templates. You can add your own touches to the templates using Canva and you’ve got an entire month of content ready to publish. And you get to reuse these forever.

Canva Mastery Course
Canva is an amazing and free online software you can use to easily create professional-looking content, even if you have absolutely no experience designing graphics. We’ve worked with a Canva expert and this course walks you through everything step by step, including editing the templates & designing your own content. You’re never going to need a graphic designer again after this.

Time-Saving Bible
I know that creating content can be really time-consuming, so this is a print-out you can refer to any time with 7 hacks that professionals use to save time when creating content. You’ll learn how to use ChatGPT to make creating content so much easier and faster, and some amazing apps you can use to save time.

Meet Miranda Pearce

​Expert Marketing Advisor for thousands of Aesthetic Clinicians
​Founded SkinViva Clinic in 2008 with husband Dr Tim Pearce (over 1,000 5 star reviews)
Successfully grew the business to over £3 million per year
​Took Dr Tim brand from 5,000 – 37,000 Instagram followers in 18 months
Co-hosts the UK’s number 1 aesthetics podcast
Founded ‘Medical Aesthetics Mindset Warriors’ Facebook Group with 4,500+ members
DCAM 2.0 Aesthetics Marketing & Social Media By Tim Pearce, What Is It Included (Content Proof: Watch Here!)

Frequently Asked Questions:

  1. Innovative Business Model:
    • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
  2. The Legal Landscape: Yes and No:
    • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
  3. Quality Assurance: Unveiling the Real Deal:
    • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
      • No coaching calls or scheduled sessions with the author.
      • No access to the author’s private Facebook group or web portal.
      • No entry to the author’s exclusive membership forum.
      • No direct email support from the author or their team.

    We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

  • Firstly, item is not as explained
  • Secondly, Item do not work the way it should.
  • Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.

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