Andrew Warner – Bot Academy

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Andrew Warner – Bot Academy

How To Build Profitable Chatbots & Get Paid To Do It

Chatbot campaigns are 4x — 8x more profitable than emails
You can charge $1,000 to $6,000 per bot campaign, plus retainer fees… and even negotiate royalties!

“Holy crap, our click-through rate is 33%+ on these….”

We couldn’t believe what we were seeing from our first tests with chatbots.

On our email list of over 125,000 people, we see click-through rates of only 1% to 6% at most.

Now that we are using Messenger bots, we’re seeing click through rates of 33%+.

We started teaching this to a few students in a private group, and almost overnight they were getting offers of $2,000+ to build other people chatbots!

…And bigger chatbot companies can charge even more. Like Assist, which charges $100,000+ to build bots for bigger corporations.

This is when I knew something had shifted in the marketing landscape….

Hi, I’m Andrew Warner…

After graduating from college, I built and sold an online greeting card company that did over $30 million in sales. Then I built Mixergy.com into a top business interview site, where I help entrepreneurs learn from people like Gary Vaynerchuk, Barbara Corcoran, & Joe Gebbia (founder of Airbnb).

For years I interviewed founders, and they kept telling me that email marketing is the most effective thing they do.

But the more I talk to them in private, the more they’re admitting that it’s getting harder to collect email addresses and build an audience. And harder to get people to open emails. And even harder to get real sales from email.

Have you noticed that, too?

I’ve seen the same thing with our marketing emails at Mixergy.

I realized it’s because of the two BIG problems with email marketing…

1. Too much email
I asked my friends on Facebook to post screenshots showing how much unread email they have. This inbox image is pretty typical.

Every marketer is hitting people’s inboxes. So when you send your message, you have to compete with every freakin’ email in there.

It’s an endless box of stress.

2. People LOVE using messaging apps more than email
Even when I talk to my team about the marketing emails we plan to send, I use messaging apps to communicate with them.

People LOVE messaging apps.

They make sending messages so fast.

The responses you get are shorter and easier to read.

And they’re just more fun.

Think about the last person you kissed or the person you do the most work with. Do you talk to them via email? Or do you use a messaging app?

So I tried an experiment…

If messaging apps are how people prefer to communicate, can I use those apps to reach my audience? Would they open and click what I send? Would they buy?

So I tested it. And what I saw blew my mind…

I got 80% open and click rates.

Who the hell is getting 80%+ open rates in ​email​?!​ Pretty much no one, that’s who. I thought maybe it was just my Mixergy audience. Maybe they’re just a little bit crazy or advanced or different.

So I started talking to other people who are using messaging apps to communicate with their people, and they’re saying it’s not at all unusual. 80% is high, but over 50% was not at all unusual.

The engagement rates are so high because marketers haven’t saturated this channel.​ And because it’s so quick to check Facebook Messenger, people just open it up to see what’s there.

Compare that with the average email open rate of about 20% and click rates of 2-5%, according to MailChimp.

“But Andrew, my email open rates don’t suck THAT bad…”

If your email open and click rates are higher than MailChimp’s average, that doesn’t surprise me at all.

But are they 80%? Probably not.

So why aren’t we trying to get a piece of this 80%? ​Why are we still living in email only?

Look, I’m not saying email is dead. If it’s working for you, keep doing it. I’m saying that you also need to know about chatbots, too, because the open rates and engagement are too good to ignore.

And I’m excited about this for another big reason…

Besides the killer open rates and conversions, this is the next big thing in marketing and sales.

Just like how email took over snail mail.

Right now, you can join me at the beginning of a movement, BEFORE your competition jumps on the bandwagon and saturates the market.

For me and my team, there’s no going back. The opportunity in marketing with messaging is too big to ignore.

And not only does this get results…it’s freaking fun to run these Messenger campaigns! It’s magical to see what happens when you create a sequence, run it, and start hundreds of conversations with potential customers!

I want to show you how to do this, too

To do that, I’m introducing:

Bot Academy is a 5-week course that will teach you everything you need to know to create a successful marketing campaign with Messenger.

Bot Academy includes:

Week 1: How to build your bot (If you can use MailChimp or Aweber, you have the technical skills to do this)

I’ll show you how to setup your first campaign, add messages, drip it to your audience, and follow up. You’ll be building your bot alongside me.

Week 2: How to write your chatbot script (one that converts super high, and is designed to sell).

In this module, I’ll show you how to write short-form, persuasive copy…even if you’ve never written sales copy before.

Plus, you’ll learn a tip we discovered for increasing click rates by 20% and how to create a funnel that leads to a sale.

Week 3: How to get people to opt-in (and get signups 4x to 8x cheaper/faster).

I’ve seen a lot of people who build great bots…but no one signed up. So then they think bots are a waste of time, when really, they screwed up. You can’t expect someone to come to you and subscribe to your bot (or your client’s bot). You have to promote it. In this module, we’ll show you how.

You’ll learn how to do one-click subscription, how to automate it, how to incorporate your bot with your other marketing campaigns, and more.

Plus, we’ve written custom code to that increases bot subscriptions even more. You’ll get lifetime access and clear instructions on how to use this code, exclusively available to Bot Academy students.

Week 4: How to get clients.

The secret is showing your potential clients just enough so that they understand how bots work and see how it’ll deliver a clear ROI, but not so much that they get overwhelmed. We’ll show you exactly how to do that, along with how to do a demo that closes the sale.

You’ll also get a template you can use inside Pipedrive, a sales management app, to help you close sales and stay accountable.

Week 5: Advanced Optimization: We’ll work directly with the group to improve everyone’s bots and give personalized help when needed

This is where we go deeper into bots. We’ll show you how to add more intelligence to your bot, how to combine different bots, how to mix bot platforms, how to get tracking data, how to collect payment, and more.

And, I’ve also put together a special bonus package:

Bonus 1: My bot campaign template, which you can use with your clients. Swipe away. I’ve really tested and developed this campaign, and wouldn’t sell it on its own for less than $1,000–the minimum I’d charge just to setup a bot. But as a Bot Academy student, it’s all yours.

Bonus 2: Five group coaching call sessions during the course. These are so helpful that past students have asked me how they can continue joining the group calls. We’ve never let anyone leave the call without addressing their issue. We also bring in guest experts on these calls.

I’ve seen what happens when you ignore the next big thing…and it’s not pretty.

When I was 24 yrs old, I owned a company in Manhattan. I remember that rent alone for the office space was $1.2 million.

We invited an old-school direct mail marketer to the office one day. We wanted to know how he wrote copy back then…to see what we could learn from him and apply to email.

I’ll never forget what he said when he came into our office and saw that we had a floor of space in midtown Manhattan…

“Wow? Email built all this?”

Later on he admitted, “I missed email.”

He was SO good at direct mail marketing. He knew how to target, how to use gimmicks like scratch off offers, and how to make a whole lot of money at it.

“But we got lazy and weren’t paying attention to email,” he said. “So now I want to see what you younger guys are doing with email.”

By then it was too late, though. We were too big for him to catch up to, with 20+ million email subscribers. He was too far behind.

After the guy left, I remember my CFO saying, “That was a splash of cold water. We could be that guy one day.”

No way. I’ll never be that guy.

And that’s why I’m talking about marketing with Messenger today.

People are on messaging apps today.

This is what’s next, and if you ignore it, if you wait until the market is flooded the same way our inboxes are getting flooded with email…

…then you just might end up like the direct marketing guy. ​A dinosaur. Extinct.

Don’t be that guy. Let’s get in front of this movement before anyone else.

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