Andrew Foxwell & Kurt Elster – Using a Data-Driven Strategy to Improve Website CRO
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Andrew Foxwell & Kurt Elster – Using a Data-Driven Strategy to Improve Website CRO
Using a Data-Driven Strategy to Improve Website CRO
Looking for ways to improve your Shopify website conversion rate?
Look no further as Andrew Foxwell teams up with the legendary CRO master and host of the Unofficial Shopify Podcast, Kurt Elster, to teach sane benchmarks and practical approaches to analytics that any marketer can use, from quick wins to deep tactics to help dial in your conversion rates.
Topics Covered
- Understanding which KPIs are most valuable
- Accommodating your customer and their needs
- What each KPI is telling you – takeaways and action items
- Data collection and statistical significance for choosing when and how to optimize
- Benchmarks to compare your shop off of for e-commerce sites on Shopify
- The reports you need to be pulling on a monthly basis
- Optimizing (and simplifying) the customer purchase journey
- Improving conversions via landing page optimization – via creative and technical edits
- How to optimize the customer purchase journey
- Uncovering hidden objections through exit surveys
- Optimizing for success in 2022 based on 2021 learnings
- Implementing an analytics strategy
Contents
- Understanding The KPIs That Matter Most
- Accommodating Your Site Visitors
- Optimizing The Purchase Journey
- Recapping & Reviewing 2021 for Success in 2022
Continued Learning:
- Unofficial Shopify Podcast Episodes We Suggest
Meet Kurt Elster
- Kurt is one of the most highly regarded independent consultants in the industry of website CRO and Shopify
- He is a Senior Ecommerce Consultant who helps Shopify merchants uncover hidden profits in their websites through his e-commerce agency Ethercycle.
- Ethercycle focuses exclusively on independent, stable businesses that sell their own private label products
- With one million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast.
Frequently Asked Questions:
- Innovative Business Model:
- Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
- The Legal Landscape: Yes and No:
- The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
- Quality Assurance: Unveiling the Real Deal:
- Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
- No coaching calls or scheduled sessions with the author.
- No access to the author’s private Facebook group or web portal.
- No entry to the author’s exclusive membership forum.
- No direct email support from the author or their team.
We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.
- Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
Refund is acceptable:
- Firstly, item is not as explained
- Secondly, Item do not work the way it should.
- Thirdly, and most importantly, support extension can not be used.
Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.
- Innovative Business Model:
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