Andre Chaperon & Shawn Twing – The Durable Business Course

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Andre Chaperon & Shawn Twing – The Durable Business Course

The Durable Business (TDB) is based on timeless principles. It’s our attempt to identify the underlying framework for building a long-term business asset that applies to service businesses, digital/virtual information/knowledge products, consulting, etc.

TDB is what we would do to grow a business from $0 to $100,000 in revenue. We’re so confident it will work that we’re going to create that business and show our work as part of TDB.

Yup, as part of the training, we’ll be following our own frameworks to build a brand new online side-business from $0 to $100K. We’ll do it in a market we’ve never operated in, with no email list, no reputation, and no advantage our students don’t have.

Some of our marketing friends have suggested we’re mad to do this, that we’ve lost our minds, and we would agree. The hardest part of any business is starting from zero. In contrast, going from $100K to $250K, or $250K to a million, is a relative walk-in-the-part.

But we like hard.

The high-level framework that drives The Durable Business is made up of four main parts that form a momentum-generating ‘flywheel’ that’s inspired by the work of Jim Collins (described in his monograph, Turning the Flywheel).

The flywheel concept has been responsible for Amazon’s dominance. Jeff Bezos called the concept “the secret sauce.”

Mind Map of The Durable Business

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.