Anik Singal – YouTube Academy

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Anik Singal – YouTube Academy

Welcome To YouTube Academy
Welcome to YouTube Academy! In this moule you will hear a message from Lurn CEO Anik Singal

Module #1: Understanding YouTube Academy
YouTube Academy is a course designed for anyone starting a business on YouTube. In this lesson, we go over why YouTube is a great choice for your business, how YouTube works in a general sense, and what offers work best for YouTube ads. You’ll also get tips on how to get the most from this course.

Module #2: YouTube Channel Setup
Setting up your YouTube channel is easy. In this module, we walk you through the steps of setting up your channel from square one. By the end, you’ll know the right way to set-up your account, how to use the Creator Studio, and all the basics you need to know to edit your videos.

Module #3: AdWords Setup
This might sound complicated, but it doesn’t have to be! There are 3 simple steps to creating your AdWords account. In this module we’ll walk through those steps and then get set up for payments. Finally, we’ll link your AdWords account with your YouTube account and get everything in place for future scaling up.

Module #4: Tracking Setup
Back in the day, there was no way for small businesses to track their would-be clients’ actions, so it was hard to know how effective advertising efforts were. Well, not anymore, and it’s all because of the pixel! A pixel is a piece of code embedded into a webpage that allows someone to track people visiting that page. In this module, we discuss why you should be using a pixel and how to install one.

Module #5: Creating A Video Ad
There are 2 main types of video ads on YouTube and each has its own advantages and disadvantages. In this module, you’ll go over the rules and practices of each ad style and learn how to plan, organize, and upload your first video ad so you can dive in and start this exciting marketing method right away!

Module #6: Creating A Landing Page
It’s not enough just to make a cool video. If you’re going to run a successful advertising campaign, you need an effective landing page to convert leads. In this lesson, you’ll discover the elements of a successful landing page and get a sneak peek at some good examples to follow. Once again, there are some important rules to know, so you’ll get the inside scoop on those as well.

Module #7: Launching A Campaign
When you’ve come this far, you’re ready to build and launch a complete campaign. In this module, you’ll watch a demo and then go through the whole process step-by-step for yourself. Get ready – this is where it gets exciting!

Module #8: Targeting
What makes YouTube SO powerful is the precision – why pay to advertise to everyone when you can advertise to specific people who already want what you’ve got? One of the best aspects of advertising on YouTube is that you can really narrow down your audience. In this lesson, you’ll see how to upload a custom audience to your campaign. Then, you’ll learn how to choose the right keywords for your video so the right people will see it.

Module #9: Analyzing
Here’s where things start to get really fun. Once you’ve run your campaign for a while, you can see just how successful it is. When the results come in, you can then analyze them and tweak your ad parameters for even MORE success. In this module, you’ll learn exactly which metrics you need to look at in order to analyze your ad like pro.

Module #10: Retargeting
You know those ads that seem to follow you around the internet? They’re everywhere. And statistics say – they work. You’ll learn how to set them up for yourself so you can keep your business top of mind for all your potential customers. Once you’ve identified your audience and your leads, you can use retargeting to turn them into paying customers!

Module #11: Scaling
The whole point of using online marketing methods like YouTube is to build a business that can grow without constant hands-on effort. This means once you’ve got it right, you can reach even bigger goals! We’ll show you how to take what’s working and multiply it over and over again. It’s simple – once you find ads that work, all you need to do is get them in front of more people.

Module #12: Troubleshooting
There’s always a chance you might run into some issues along the way. Well, we’ve got you covered. After this module, you’ll know how to handle all the little things that might pop up in your ad campaigns – so you can keep your account profitable.

Bonuses
We’ve included several big bonuses for our YouTube Academy students! Learn how to create great ads without being on camera, how to write YouTube ad scripts, and how to monetize YouTube ads without a product.

4-Week LIVE Bootcamp
In this 4-Week LIVE Bootcamp bonus, we’ll focus on mastering retargeting, advanced YouTube strategies, exactly how we target and optimize ads, and end the bootcamp with a comprehensive question and answer session!

Our Experts on your Journey

Jessica LeBlanc
Traffic Expert
Jessica has been a part of the Marketing team at Lurn for nearly 3 years. She has managed over 7M in ad spend for Lurn across Facebook, Instagram, Youtube, & Google Display. She is Google Ads Certified and our in house Youtube Ads expert.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.