Fiona Humberstone – Colour Psychology for Creatives

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Fiona Humberstone – Colour Psychology for Creatives

A creative, inspirational and incredibly useful introduction into how to use Colour Psychology to gain a deeper understanding of your brand, communicate more effectively and produce more powerful work.

“You totally nailed today. Ten out of ten.”
— Sophie Robinson, BBC’s Great Interior Design Challenge

Colour Psychology is something that every creative business owner should have in their toolkit. It’s absolutely game changing.

Gain clarity around your brand, find your focus and gain momentum. Shortcut your design process, pull together the ‘right’ elements faster and make your clients happier.

What you learn will give you a deeper understanding of your brand so that you can identify the fonts, colours, illustrative styles and patterns that will work for your business.

Struggling to find your distinctive style? Whether you’re an artist or florist, a garden, interior or graphic designer you’ll find everything falls into place after you’ve taken this class. It’ll be easier to streamline your portfolio, work out what makes you unique and communicate in a way that’s irresistible to your ideal clients.

Perhaps you’re a designer working hard to find your place in an overcrowded market? This class will enable you to really capture the essence of your clients’ business or brief and create work that resonates.

Is this class for me?
Yes! If you want to create a brand that connects with your audience, communicates with clarity and flair and knocks the socks off your competition then you need to take this class.

This course is ideal for:
Creative entrepreneurs: Gain clarity around your creative style, find your focus and gain momentum.Marketeers: Unlock the potential within your clients’ brands, be more discerning with your content, stand out and create traction.

Design professionals: Shortcut your design process, pull together the ‘right’ elements faster and make your clients happier.

This online class will help you to:
Use colour to communicate more powerfully.

Understand the nuts and bolts of colour psychology and make it work more effortlessly for you.
Trust your instincts when making design choices and understand the why behind your gut feelings.
Evaluate creative work more objectively, efficiently and harmoniously.
Create an emotional connection with your audience and grow your business.

Gain a deeper insight into your brand and communicate with clarity and confidence.

Course Curriculum

Welcome and Getting Focused
06:48
Hello from Fiona
Aims for this course
Getting the most out of the experience
The game-changing nature of colour psychology
My own experience with colour psychology
Colour Psychology in Action
Word to the wise: following your intuition
Tools for inspiration
Tools for Inspiration: Resources
The Seasonal Personalities
Introducing the Seasonal Personalities
The Spring Personality
The Summer Personality
The Autumn Personality
The Winter Personality
A Fun Quiz to test your understanding
Challenge: creating visual prompts for each season
My take on the Seasonal Personalities Challenge

Brand Foundations
00:51
Video: Brand Foundations
Establishing your Brand Foundations: a downloadable workbook
Discovering the Seasonal Personality for Your Business
How I Define a Clients’ Seasonal Personality
The Seasonal Personality Checklist
Word to the Wise: One Brand, Or Many?
Word to the Wise: You, Or The Business?
Deciding What Really Matters: A Case Study
Word to the Wise: Combining Seasons
Combining Seasons: A Practical Case Study from The Brand Stylist
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Making Colour Work for your Brand
05:08
How to put together a colour palette
The Colours and Their Meanings
Workbook: Selecting the right colours for your unique brand
The colours through the seasons
Download: The Colours through the Seasons
Word to the wise: Using black

Translating the seasonal personalities into design
04:27
Bringing your seasonal personality to life
Translating your seasonal personality to tangible design elements
Bonus Download: Translating the seasonal personalities to design
Gray’s Dairy: A Case Study
Type through the seasons
Seasonal Photography Styles
Pattern and Illustrative Styles
Textures and backdrops: picking those that will best support your brand message
The Design Styles Challenge
My take on the Design Styles Challenge
And to the Future
02:17
A Final Word from Fiona
Word to the wise: Keeping this in perspective
Word to the wise: using colour psychology productively
Your Inspirational Takeaways
Recommended Colour Resources
I’ve been running this class as a live workshop for three years now. I’ve taught over two hundred international students in London, New York and beyond and I’ve lost count of how many of you have requested I run this as an online class. I’m so excited to finally be able to offer this first of three colour psychology online courses.
So settle down somewhere comfortable, and let’s prepare to up your colour game!

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.