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Dan Kennedy – Super conference 2019
Enter the WEALTH ZONE at the FIRST-EVER Wealth by Entrepreneurship and by Marketing
Marketing & Money-Making SuperConference 2019
Reach your goal of financial freedom as Dan Kennedy, Steve Forbes, Ken Fisher,
Alan Mulally & Cordia Harrington show you how to get on the No B.S. Rich List
Getting It Done How We Plan To 5X Your Investment
This is the 16th Annual Marketing and Money-Making SuperConference℠ and First-EVER Wealth by Entrepreneurship and by Marketing SuperConference. This will be different from anything ever done before. While we always strive to create the best event and deliver breakthrough business concepts that will change your life and business, this year we tasked our team with a specific goal: to AT LEAST 5X’s your SuperConference investment. At this year’s SuperConference, you will receive very detailed, paint-by-number formulas and templates delivered in a hands-on way you can implement immediately to make money. You’ll also discover how to remove obstacles and hurdles standing in your way. Important because — Eliminating obstacles standing between money and you can be more powerful than adding any new strategies, products, or work.
How do we plan to do that?
We are doing things that have never been done before.
At our first-ever Wealth by Entrepreneurship and by Marketing focused SuperConference, we are bringing in not one, not two, but an unprecedented FOUR celebrity speakers who will be there to tell you how they did it and how you can too. Steve Forbes needs no introduction. He will share how he’s built his authority, becoming one of the most respected economic forecasters leading the world’s most influential business websites and publications. Self-made billionaire, Ken Fisher founded and runs the largest independent and founder-run money management firm which he started with only $250 and grew it by building a MARKETING “MACHINE”. Now one of the richest men in the world, Ken has had an illustrious career witnessing everything from the stock market crash of 1987 to the bull markets of the 1980s and 1990s to the tech bubble of 2000 and the global market meltdown in 2008. Alan Mulally, also self-made, was not only the CEO at Boeing when 9/11 happened where 50% of their orders were wiped out in one day, but was the CEO of Ford doing something no one, not even Bill Ford, the great-grandson of company founder Henry Ford, could do. From a $17 billion loss when he started to a $20 Billion net profit and the most profitable automobile company in the world when he left 8 years’ later, he got 400,000 employees working together. He’ll also be handing the keys over to a 2019 Ford Mustang. Will it be you? And then there’s Cordia Harrington. Growing up dirt poor, she made one brilliant move after another, starting as a single entrepreneur quickly evolving into a team and building a $100 million dollar a year company from her personal investment of $578.
As marketers, we expect you to upsell and we wouldn’t be setting a good example to you if we didn’t try to upsell you on occasion. But here’s the thing, our focus at the Marketing & Money-Making SuperConference will be on powerful training about money and wealth. Step-by-step formulas you can instantly implement to make more money. None of the speakers we are bringing in will sell anything. There will be optional, sponsored meal functions and an expert and resource marketplace. While there will be offers, you will NOT need to purchase anything additional to 5X your investment.
You’ll be blown away with what we have in store for you—inspiring speakers combined with actionable, step-by-step formulas, hands-on intensives with take-home, how-to workbooks that include the steps and templates you need to succeed. Plus, we have a few surprises in store you won’t want to miss! So, read on and see if you can find all the wealth tips we’ve hidden inside this special SuperConference page.
Dedicated To Multiplying Your Income,
Dan Kennedy, No B.S. Inner Circle Founder
CELEBRITY SPEAKER CHAMPION OF CAPITALISM STEVE FORBES
“The essence of the American dream is the understanding that we are here on this earth and in this land for a higher purpose: to dis-cover-and-develop to the fullest our God-given potential. Anything that stands in the way of the dream, we must fight. Anything that enhances the dream, we must support.”
– Steve Forbes
Steve Forbes, Chairman and Editor-in-Chief of Forbes MediaSource of Wealth: Publishing
American publishing executive, 2X Presidential candidate, best-selling author, Chairman and Editor-in-Chief of Forbes Magazine and other Forbes media, Founder of Empower America Steve Forbes will share his insights on capitalism, free markets, and a healthy economy.
Steve Forbes is a frequent expert guest commentator on Fox Business as a voice of reason in an unreasonable world. He is a forceful, articulate champion of capitalism and an internationally respected authority in the world of economics, finance, and corporate leadership.
Steve began writing his own column for his father’s magazine, Forbes, in 1973. Taking over the publication upon his father’s death in 1990, he still writes for Forbes sharing his views through his editorial column, “Fact and Comment.” A gifted and respected economic forecaster, he is the only writer to have won the prestigious Crystal Owl Award four times.
Forbes is the leading business magazine in the U.S. Together with Forbes Asia and Forbes Europe, and the company’s licensee editions, the publications reach a worldwide audience of more than five million readers. In addition, Forbes.com has become one of the world’s most influential websites with more than 80 million unique visitors per month.
In 1985, President Reagan named Steve Chairman of the bi-partisan Board for International Broadcasting (BIB). In this position, he oversaw the operations of Radio Free Europe and Radio Liberty. Broadcasting behind the Iron Curtain, both were praised by Poland’s Lech Walesa as being critical to the struggle against communism. He was reappointed to this post by President George H.W. Bush, serving until 1993.
His numerous books include Reviving America: How Repealing Obamacare, Replacing the Tax Code and Reforming the Fed Will Restore Hope and Prosperity (2015), Why Free Markets Are Moral and Big Government Isn’t (2012) and How Capitalism Will Save Us (2009).
WEALTH TIP #1
“You see a tiny crack in the door, and you have to run through it.”
– Cordia Harrington
The 2019 SuperConference Featured Guest Speakers
THREE Influential Leaders With Extraordinary Messages That Will Challenge & Inspire You To New Heights of Achievement & Wealth HOW I WENT FROM POVERTY TO FOUNDING A BUN EMPIRE
Growing up in poverty, Cordia Harrington was driven to succeed. She began her entrepreneurial path in the 5th grade when she turned her backyard into a neighborhood daycare. Upon graduating from college, she launched her own real estate company with $587, later selling her award-winning real estate and construction company to Coldwell Bankers in 1989. Buying a McDonald’s franchise next, she also purchased a Greyhound bus franchise, changing its routes to run past her restaurant. This elevated her restaurant sales to the top 40 in the United States.
Joining the McDonald’s corporate bun committee, she was introduced to the ground floor of the bakery. When McDonald’s decided they wanted a new bun supplier, she became determined to win the contract.
She sold her 3 franchises, emptied her bank accounts and borrowed $13.5 million, pouring all her resources into creating the Tennessee Bun Company, the fastest and most automated bakery in the world. The company now includes four plants and 12 product lines, serving elite customers in the U.S., Caribbean, and South America. Her businesses include Bakery Express (trucking) and Cold Storage of Nashville (a freezer facility), Tennessee Bun Company, Nashville Bun Company, Cornerstone Baking Company, and Masada. Elite customers include McDonald’s, Five Guys, Sara Lee, and Whole Foods, to name a few.
You’ll be inspired by Cordia’s focus and drive to create opportunities, commitment to excellence, and business savvy which has earned her local and national recognition including the Top 50 Fastest Growing Woman-Owned Businesses, Entrepreneur of the Year and Most Admired CEO, Lifetime Achievement.
When it comes to wealth attraction, money reacts to certain actions taken by you but ignores you should you fail to take those actions. Cordia has seized opportunities, excelling in the manufacturing, transportation, restaurant, real estate, and construction industries.
WEALTH TIP #2
“What distinguishes highly successful investors from everyone else is what the smart ones don’t do as much as what they do. Really sharp investors don’t get sucked in by the trend du jour.”
– Ken Fisher
AMERICA’S MONEY MANAGER
Ken Fisher is America’s money manager, having built the largest independent and founder-run money-under-management and financial advisory firm, with over $105-Billion in its care for over 50,000 successful individuals as well as large intuitional investors –from a start with $250 of his capital.
As an author, he’s written 11 books on investing, including 4 New York Times bestsellers. As a columnist, despite his tendency to go against the investing public’s prevailing opinion which has made him more susceptible to criticism, Ken has remained relevant and in demand. His Forbes “Portfolio Strategy” column ran from 1984 to 2017, making him the longest continuously running columnist in the magazine’s history. He is a regular columnist for several publications, including USA Today, Financial Times and Interactive Investor in the UK, Dagbladet Børsen in Denmark, De Telegraaf in The Netherlands, and Focus in Germany.
Named to Investment Advisor magazine’s “30 for 30” list of the 30 most influential people in the investment advisory business over the last 30 years, he uses time-tested investment principles and proprietary research to grow his business and his fortune and manage client assets.
Ken will not only share his perspectives on future economic trends and successful investing but WILL REVEAL MUCH ABOUT HIS FIRM’S ADVERTISING AND MARKETING “MACHINE” which –as you will undoubtedly see –includes use of LGM’s (Lead Generation Magnets), Magnetic Marketing®, Print Media, TV, Direct Mail, and Sales Representatives.
This SuperConference is YOUR personal opportunity to hear from a made-from-scratch BILLIONAIRE and one of the wealthiest individuals in the world.
“The data sets you free.”
– Alan Mulally
THE RESCUE & RE-MAKING OF AN AMERICAN ICON
One of the top five most significant CEOs in the last decade, former CEO of Boeing and former CEO of Ford, Alan Mulally will share his amazing turnaround of Ford. One of the greatest comebacks in business history, Alan took the company from a $17 Billion loss when he stepped in to a $20 billion net profit when he left eight years later. Alan famously took over Ford in the fall of 2006 when it had been struggling during the recession, returned it to profitability, and was the only American major car manufacturer to avoid a bailout fund provided by the government.
Alan identified too much capacity, downward pricing pressure, great competitors, and auto-culture as key problems he would have to overcome. Devising a data-driven plan that artfully combined financial belt-tightening with a cultural change, Alan took Ford far beyond what anyone expected. From barely clinging to life on the strength of a few big trucks, under Alan’s direction, Ford made money on everything from subcompacts to big trucks. They became the leader in technology, design, quality, and fuel economy. Only a few years after Alan took over, Ford’s 2010 posted profit was $6.6 billion – making it the most profitable auto-maker in the world. It was the most money they’d made in over a decade.
Ford isn’t the only amazing leadership story Alan has to tell either. As CEO of Boeing when 9/11 happened, Alan successfully saved the company from going bankrupt or out of business when 50% of their orders cancelled in one day and their production went from 680 airplanes to 240 the following year.
This is a story EVERY entrepreneur should hear and study. From new creative vision to successful implementation, from the boardroom to the factory floor, into extraordinarily effective customer-story based advertising, to the dealers and salespeople and the importance of knowing your numbers.
WEALTH TIP #4
Wealthy people apply time to acquiring the know-how required to create their desires. “I am told by people all the time that they simply do not have time to read and listen to all the material they have purchased or subscribed to. But time is democratic and just. Everyone has the same amount. When I choose to read with my mid-morning coffee break and you choose to blather about trivia with friends when I choose to study for an hour sitting on my backyard deck at day’s end, but you choose to watch a TIVO’d American Idol episode, we reveal much. When someone says he does not have the time to apply himself to acquiring the know-how required to create sufficient value for his stated desires, he is a farmer surrounded by ripe fruit and vegetables, whole grains, and a herd of cattle on his own property who dies of starvation, unable to organize his time and discipline himself to eat.”
– Dan S. Kennedy
5 Things NO ONE ELSE Will Tell You About MONEY
People who follow Dan Kennedy already know a lot, have read a lot and have heard a lot about his “special relationship” with Money. It is a core, central and foundational aspect of his own success and the successes he has in work with clients, regularly and routinely raising them from 6-figure to 7-figure incomes, from million dollar to centi-million dollar all the way to a half billion dollar net worth. While his marketing acumen and methods get most of the credit, he asserts it is deep study of and understanding of the mind and behavior of Money that underlies it all.
IN THE WEALTH ZONE @ SuperConference, Dan will present multiple presentations including an entirely new collection of facts, principles, and strategies for entrepreneurs: 5 Things NO ONE ELSE Will Tell You About MONEY, That You Desperately Need To Know.
As you probably know, Kennedy does not mince words, deal in lofty and vague concepts or academic theory, or worry about offending, and will not do so here in The Wealth Zone. Instead, you can count on him being confrontational, challenging you to re-think how you relate to money, and tasking you with specific actions to take to expand and accelerate your wealth attraction and accumulation. There will be no pie charts, bar graphs or mathematical formulas to numb your mind and glaze your eyes. Nothing you would EVER hear or get in a university classroom or from your CPA, financial advisor or tax lawyer. His “system” has come from direct, personal experience of initiating, building and growing a fortune from scratch, leveraging made from scratch skills; being broke and dumb about money before getting smart about it and rich. His concrete recommendations have also evolved from and been validated by 45+ years’ working in the trenches with from scratch millionaire and multi-millionaire entrepreneurs in the most diverse and eclectic range of businesses and professions imaginable. Because he has traveled these paths, you can trust his navigational directions.
The mythology of money perpetrated and promoted by a number of interest groups, Machiavellian charlatans, incompetents, and idiots irritates Kennedy to no end. This presentation rips the mythology to shreds. You will never again think about money as you did when you entered his room!
No B.S. Legends Uncovering The Best Opportunities & Great Ideas From Within Our Own Community…
MICHAEL CAGE
“If you hate the work, if you are working so that you “don’t have to work” … you’ll never make it over the hump. At the first sign of challenge, you’ll give up and go home because you were never invested in the work to begin with.”
Michael Cage spent the better part of a decade mastering what it takes to produce real business growth through results-driven marketing. In the past 36 months, Michael has grown a business from scratch to a high 8-figure, knocking on 9-figure business in a commoditized industry using multi-step direct marketing.
For Michael, it’s all about business as art, entrepreneurs as artists, and work that makes a difference. He is unreasonably passionate about his ideas, cares deeply about his business and the people it serves, and he believes in building a business that makes a difference. His life’s work is about giving you the advice and resources that bridge the gap between a great idea and a sustainable, scalable business that richly rewards all involved. A master marketer, Michael will unveil how he attracts massive traffic and converts it like crazy and how you can too.
WEALTH TIP #5
“You have to love the work”
– Michael Cage
Founder and CEO of HealthSource Chiropractic and Progressive Rehab, Dr. Chris Tomshack successfully retired from active practice at age 37 and began building multiple offices, opening three more successful practices. When Chris realized the model he had been using to run four very successful chiropractic clinics was broken, he knew it was time to change or his business would die.
He chose to change. It all boiled down to systems—systems so effective they allow clinics to run on autopilot so the doctor can focus 100% on patient care. Chris came across Dan Kennedy and No B.S. Inner Circle around 1999, sitting in his first mastermind with Dan Kennedy in 2005. Within the year, in 2006 he launched HealthSource Chiropractic and Progressive rehab. In a short time, his company became the fastest growing franchise opportunity in chiropractic. Today with 250 franchises and growing, Chris is helping to build hundreds of successful and thriving practices all across the country.
WEALTH TIP #6
“The product is least important. A business that is most successful has world class systems. “It takes much more effort these days to stay on top—not only to be successful, but legal. I believe it takes systems to survive today…”
– Chris Tomshack
CHRIS TOMSHACK
Founder and CEO of HealthSource Chiropractic and Progressive Rehab, Dr. Chris Tomshack successfully retired from active practice at age 37 and began building multiple offices, opening three more successful practices. When Chris realized the model he had been using to run four very successful chiropractic clinics was broken, he knew it was time to change or his business would die.
He chose to change. It all boiled down to systems—systems so effective they allow clinics to run on autopilot so the doctor can focus 100% on patient care. Chris came across Dan Kennedy and No B.S. Inner Circle around 1999, sitting in his first mastermind with Dan Kennedy in 2005. Within the year, in 2006 he launched HealthSource Chiropractic and Progressive rehab. In a short time, his company became the fastest growing franchise opportunity in chiropractic. Today with 250 franchises and growing, Chris is helping to build hundreds of successful and thriving practices all across the country.
Bill Glazer is a best-selling author, celebrated speaker and one of the most in-demand marketing consultants and strategists in the world. His outside-the-box marketing strategies have often been featured in the most prestigious marketing magazines and have been responsible for making many of his clients millionaires.
Bill is the author of Outrageous Advertising That’s Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get and his newest book, Outrageous Multi-Step Marketing Campaigns That Are Outrageously Successful: Created for the 99% of Small Business Owners Who Want To Change Their Good Business Into a GREAT Business.
Bill won the prestigious RAC Award, advertising’s equivalent to the Oscars. In 2004, he and Dan Kennedy teamed up to create Glazer-Kennedy Insider’s Circle, and Bill went on to build the business by over 20X to become the premier community for small business owners and entrepreneurs. Today, Bill consults with extraordinary business owners offering unique marketing and business growth strategies. Just one of Bill’s strategies, once implemented, could very well pay for your trip to SuperConference all by itself!
WEALTH TIP #7
BILL GLAZER
Never, ever fail to make a specific offer or offers, and have a clear call to action. “So much bad advertising fails to tell the reader/listener/viewer exactly what is expected of them, what to do next, and how to do it, in clear terms. Build an appealing offer…a strong offer inspires the prospect to rush – RUSH – to respond. And has him excited about everything he’s going to get.”
– Bill Glazer
Other No B.S. Inner Circle Leaders – Appearing & Presenting, Hosting Round Tables, Meeting ‘N Greeting In Diamond Lounge, Coaching Luncheon, Etc.
WEALTH TIP #8
Evolve or Die. “Business owners must constantly adapt to keep a captive audience—correction: to keep any audience.” – Adam Witty
ADAM WITTY “Looking Forward to Monday: How to Create an Environment That Breeds Greatness, Attracts A-Players, and Makes Work Fun”
Founder and CEO of Advantage|ForbesBooks and No B.S. Inner Circle’s co-leader of No B.S. Coaching Group with Lee Milteer and leads this whole enterprise! A “product of this product,” Adam read his first No B.S. Newsletter in 2006. What began in the spare bedroom of his home is now an international publishing and Authority Marketing® company encompassing book publishing, Advantage Books and Forbes Books, The Authority Institute, News & Experts, Oxford Center for Entrepreneurs, full media agency and more. Adam built Advantage Media Group, The Business Growth Company™, into one of the largest business book publishers in America, helping over 1,300 busy entrepreneurs, business leaders, and professionals around the globe write, publish, monetize, and market a book to grow their business. Advantage partnered with Forbes to create ForbesBooks, the first book-publishing imprint for the global media company. His new books, Authority Marketing which gives you the 7 pillars for becoming an Authority in your field and dominate the competition and Looking Forward To Monday which shows you how to create a world-class organization where everybody looks forward to Monday. Adam will show you how to build a world-class organization that truly has impact by building teams that are in alignment with you.
WEALTH TIP #9
“To stand out in the new media landscape you must ‘own’ your brand and be intentional about the Authority you project.”- Rusty Shelton
RUSTY SHELTON
Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. The Founder & CEO of Zilker Media, the country’s premier agency for authors, thought leaders and brands who want to build a platform and make an impact in the new media landscape. He is the co-author (alongside Adam Witty) of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2018) and co-author (alongside Barbara Cave Henricks) of Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler, 2016), which debuted at #2 on the Austin American-Statesman bestseller list and is endorsed by David Meerman Scott, Tom Rath, Sally Hogshead and many others. Rusty’s commentary on the changing world of PR and marketing has been featured in Forbes, Inc. Magazine, Wharton, Huff Post and many other top media outlets. Prior to founding Zilker Media, he built and sold two businesses before the age of 35. Rusty launched his first business, Shelton Interactive, in 2010 and worked alongside a dream team to grow it into one of the nation’s most respected digital marketing agencies. The company handled the launch of more than 30 New York Times & Wall Street Journal bestsellers and represented some of the world’s most recognized authorities, including Capt. “Sully” Sullenberger, Tom Rath & many others. The company was also named one of the nation’s top 10 social media marketing agencies in 2014 and 2015 by research agency Clutch. Shelton Interactive was acquired by Advantage Media Group in early 2016 and Rusty continues to work with the Advantage Media Group | ForbesBooks team.
WEALTH TIP #10
Self-made wealthy don’t save their way to wealth by cutting back, they invest to earn more. “I think it’s gross negligence for any entrepreneur not to study and master direct response marketing and sales. And, if they are struggling because of it, it’s their own damn fault.”- Dave Dee
DAVE DEE
“The investment in self-education is a lifelong pursuit for the successful and wealthy entrepreneur. There is no other path to having the business and income you ardently desire.”
For the past 15 years, Dave Dee has been helping entrepreneurs sell more of their products and services in either one-to-one sales situations, webinars, or in-person group presentations. Once a struggling entertainer, a magician and mentalist (mind reader), he discovered the power of marketing and his business exploded. Dave has refined his process into a bullet-proof system for crafting and delivering presentations that sell. He created a webinar that generated $1.5 million in sales, running on autopilot over a two-year period. His live presentations—some in-person, others broadcast live over the internet producing sales up to $292,356 – have gained him a reputation for helping entrepreneurs sell millions. In fact, it is rare for him to not sell over six-figures of products and services every time he speaks. Dave will help you develop a newfound power and confidence to get your message out to more people, to generate a FLOOD of sales, more leads and make a lot of money.
WEALTH TIP #11
“The un-rich believe the most important marketing is in attracting new customers, the exceptionally successful and rich entrepreneur realizes marketing to and nurturing the existing customer is paramount.”- Darcy Juarez
DARCY JUAREZ
Darcy has spent the last 10+ years creating some of the most successful product launches and marketing systems in the direct response marketing world. Gaining her national attention and accolades, these have increased revenue by millions of dollars while reducing time to purchase. Adept at negotiating vendor contracts and joint ventures, creating marketing plans and managing marketing budgets in excess of $100,000 per month, she has helped both small and large businesses. She’s also known for her ability to develop marketing systems for building quality leads and new businesses that decrease the cost per lead while increasing transactional volume that instantly adds significant income to the bottom line. A passionate and motivating speaker, and an expert in Direct Response Marketing and Automation widely acclaimed for her ability to take complex ideas and make them simple, easy and automated, her practical strategies will leave you with powerful tools you can use immediately—giving you the necessary resources to grow your business instantly upon returning home from SuperConference.
WEALTH TIP #12
“Ask questions. Successful people create not only wealth but the quality of life that their hearts desire by tapping into the power of their brain through asking questions.” — LEE MILTEER LEE MILTEER
Lee Milteer is an internationally known and celebrated Entrepreneur, Visionary, Best-selling Author, Award-Winning Professional Speaker, TV Personality and Business Strategist. She has an extraordinary track record of speaking and coaching salespeople, executives and entrepreneurs to peak performance. Her client list reads like a who’s who of millionaire entrepreneurs –including work with many of America’s most respected companies like Disney, FedEx, even NASA and of course, with No B.S. Inner Circle now in its coaching group. Founder of the Millionaire Smarts® Coaching program which supplies content for other coaches and businesses monthly around the world, Lee is particularly gifted at getting entrepreneurs to clarity of purpose and plan, so that productive implementation is possible. She is an accomplished author with three BEST Sellers on Amazon, Reclaim the Magic, and The Magic of Prayers, plus Women Who Mean Business. Her other books: Success Is An Inside Job, Spiritual Power Tools for Successful Selling, plus she has co-authored 7 other books and worked with Dan Kennedy in the creation of his bestselling Renegade Millionaire Program.
*If you are not familiar with our Coaching Programs, you may request information from No B.S. Inner Circle. It is the place for you if you know that half your energy and effort is wasted—but can’t figure out which half! Seriously, if you recognize the importance of clarity and definiteness of purpose, well-organized effort, having a personal process for maximum productivity, intuition and creativity, and achieving greater implementation through effective communication, management and motivation of others, our coaching program affords you a unique opportunity to explore these subjects in-depth, in group meetings with other business owners and entrepreneurs who share your interests, led by Lee and Adam Witty, and to benefit from a carefully chosen slate of guest experts bringing in new ways of getting things done faster and better to the group. This is the only mastermind group/coaching program specifically devoted to accelerating the speed of accomplishing goals—whether business or personal or both. Ultimately, participation in our coaching program is about perfecting a superior “Operating System” for your business and your life.
WEALTH TIP #13
Innovate, don’t invent. The self-made wealthy know that it’s taking good ideas and making them better that creates real wealth. Un-wealthy believe you need an all-new big idea. Traveling salesman King C. Gillette created the first safety razor with a disposable blade in 1901, selling the first one in 1903, but shaving with razors had already been around for years. In 1740, Benjamin Huntsman was making straight razors. In 1847, William Henson invented the hoe-shaped razor most people have in their medicine cabinets. Upon anticipation of his patent running out, Gillette redesigned the razor again. To this day, the Gillette razor still undergoes improvements and redesign to make their design better and “new.” Incidentally, Gillette was a master of marketing. An early ad from 1910 declared, “The Gillette is a builder of regular habits. Own a Gillette—be a master of your time—shave in three minutes.” Gillette asserted its razor was a “godsend to a sailor” and equated clean-shaven cheeks with manly military discipline. In 1918, the U.S. military began issuing each soldier a Gillette shaving kit. Sales rose from 1.1 million razors in 1917 to 3.5 million razors and 32 million blades in 1918.
How To Grow The Value And Equity In Your Business Even If You Don’t Ever Plan To Sell…
But if you DO want to sell, here’s how to make your business worth a whole lot more!
What’s My Business Worth and Who Are the Buyers? Understanding Valuation and the Pros and Cons of Potential Buyers of Your Business BY JOHN RATLIFF
John Ratliff started Appletree Answers in a spare bedroom of his house in 1995. By 2012, he had grown it to 650 employees and 24 locations. That’s when he decided it was time to sell. He was able to scale Appletree Answers by buying small competitors for around 3 times EBITDA (Earnings before interest, taxes, depreciation, and amortization) using borrowed money. Meanwhile, his EBITDA went from nothing to more than $5 million a year. Twenty-three of the twenty-four acquisitions John made were larger when he sold them than when he acquired them. John also brought to the table high employee engagement—18% voluntary employee turnover in an industry that averages 100%. Appletree’s high retention rate allowed the company to manage its exponential growth while driving tremendous EBITDA and revenue gains. Ultimately, it was Appletree’s focus on employee engagement that drove its exit valuation. He was able to get between 3 to 4 times the industry average using a strategic valuation approach.
Make Your Business SPARKLE: 7 Steps to Increase the Value of Your Business BY ROD ROBERTSON
Since 2001, Rod Robertson is the managing partner of Briggs Capital, a Boston-based mergers-and-acquisitions firm (www. briggscapital.com). Rod has personally directed over fifty of the firm’s transactions in raising cash and leading buy-or-sell-side assignments for the firm’s clients. Briggs Capital’s deals typically range from one million to thirty million dollars in enterprise value, and Briggs has established itself as a leading transaction firm in New England for entrepreneurs and the small-business market. Before Briggs, Rod owned or was an equity partner in three businesses in the consumer products, technology, and real estate sectors. In all three, Rod led the successful sale of the businesses.
Rod is the author of Winning at Entrepreneurship: Insider’s Tips on Building, Buying, and Selling Your Own Business which holds original tips gleaned from scores of his small to medium-size business acquisitions and includes everything from raising cash to creating quick growth to avoiding the pitfalls, preparing to sell and enjoying the rewards of your labors. Whether you are looking to grow your business or preparing your company for sale, Rod will give you a roadmap to success.
Exit on Top: Managing the Sale Process So You Don’t Get Eaten Alive by Lawyers, Accountants, and Bankers ‘Feasting From Your Sale’ BY CLIFF OXFORD
An internationally successful Atlanta entrepreneur, W. CLIFF OXFORD marked his initial entrepreneurial success as the founder and CEO of STI Knowledge, a pioneering first market mover in developing knowledge-based systems and services for the Fortune 1000. STI Knowledge was considered a cultural phenomenon with worldwide organic growth. In 2000, the company was recognized as the 13th fastest growing company in America and was listed on the prestigious Inc. 500 for 3 consecutive years. Combining his passion for education and commerce, Oxford founded and is the president of Oxford Center for Entrepreneurs whose mission is to provide a better business life for Entrepreneurs. Brought into the Advantage family in 2018, THE OXFORD CENTER is one of the most prestigious entrepreneur/CEO peer group and coaching organizations in the country.
Reading The Tea Leaves: Where the Money is Going and Forecast of the M&A Environment over the Next 2 Years BY BRIAN REYNOLDS
Brian Reynolds is a Founder and Managing Partner of Chatham Capital, a private investment firm that concentrates on lower-middle market companies with sustainable cash flow from operations. With over 20 years of investment and financial experience, including participation in over 340 deals, Brian’s experience reflects over $25 billion of transactions. He specializes in leveraged lending, mergers and acquisitions, recapitalizations, financial restructurings, MBOs, and private placement of debt and equity and knows how to move quickly and decisively to provide funding to a company in need.
Prior to Chatham, Brian was a Managing Director for KPMG Corporate Finance. During that period, he led the advisory in 21 transactions with an average value of $84 Million. These transactions included equity raises, debt placements, sell side and buy side representations. Prior to KPMG, he was a Senior Vice President and Credit Officer with GE Capital‘s Corporate Finance group for 12 years, underwriting over $3.0 Billion of investments by GE without losing any capital on underwritten deals. Brian can provide you with the expertise to weather the cyclicality of the lower-middle market and show you how to capitalize on expansion opportunities.
WEALTH TIP #14
Be A Doer. The wealthiest of the wealthy are mostly entrepreneurs. In 2018, 241 of the Forbes 400 made their fortunes from scratch. Another 36 made a large portion of their money even if also inheriting some wealth. Translation: 71% of the ultra-rich got there through ambition, initiative, drive, grit, ingenuity, hard work, and entrepreneurship. Their wealth has not separated them from those values. Only 116 of the 400 inherited their fortunes. Thinking of the ultra-rich as a silver-spoon-in-mouth crowd born of the lucky sperm club would be a serious mistake. This is not who they are, and it is definitely not how they think of themselves. The most successful and wealthiest No B.S. Members are not just entrepreneurs –but the doers of the community. They are disciplined. They ALWAYS show up. They consistently make and commit to time spent working ON their business. There is no “someday” –they read or hear a good idea and implement it right away.
Frequently Asked Questions:
Innovative Business Model:
Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
The Legal Landscape: Yes and No:
The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
Quality Assurance: Unveiling the Real Deal:
Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
No coaching calls or scheduled sessions with the author.
No access to the author’s private Facebook group or web portal.
No entry to the author’s exclusive membership forum.
No direct email support from the author or their team.
We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.
Refund is acceptable:
Firstly, item is not as explained
Secondly, Item do not work the way it should.
Thirdly, and most importantly, support extension can not be used.
Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.
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