Green Flower – Cannabis Business Essentials Certificate Program

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Green Flower – Cannabis Business Essentials Certificate Program

Cannabis Business Essentials Certificate Program

Welcome to the Cannabis Business Essentials Certificate Program. This program is designed by the world’s top cannabis experts for anyone seeking the fast track into a wide range of actionable careers in the cannabis industry. This is your playbook to navigate the challenges and emerging business opportunities in the booming cannabis industry.

1. Start Here – Welcome to Cannabis Business Essentials

• Watch: A Welcome Message from Green Flower’s CEO – Max Simon
• How to Navigate through a Green Flower Certificate Program

2. The Business of Cannabis Cultivation

• Start Here – The Business of Cannabis Cultivation
• Read – The Business of Cannabis Cultivation
• Watch – Introduction to The Business of Cannabis Cultivation
• Watch – How to Become a Respected Cannabis Cultivator
• Watch – How Much Capital is Needed Without Federal or Bank Lending
• Watch – Investment Opportunities
• Watch – How to Deal Without Banks
• Watch – Cost Benefit Analysis of Indoor vs Outdoor Grows
• Watch – Harvesting Operations
• Watch – Key Employee Roles
• Watch – Scaling Your Cultivation Business
• Watch – Basic Seed to Sale
• Watch – Distribution Services
• Watch – State and Local Compliance
• Watch – How to Cultivate Outside State Lines
• Watch – World-Wide Cultivation
• Watch – Where do we see Cultivation in 10 Years in the US and World-Wide
• Watch – How do you Prepare for Legalization in the United States
• Knowledge Check – The Business of Cannabis Cultivation
• Additional Resources

3. Cannabis Processing and Manufacturing

• Start Here – Cannabis Processing and Manufacturing
• Read – The Business of Cannabis Processing and Manufacturing
• Introduction to Cannabis Processing and Manufacturing
• Why Manufacturing: The Long-Term Viability of Extraction and Infused Products
• Overview of Manufacturing Business Segments: Where Should you Play in the Value Chain
• Cannabis Oil & Extracts: The Foundation of Infused Products
• Considerations for Product Development
• Manufacturing Challenges
• Opportunities in Tomorrow’s Manufacturing Sector
• Knowledge Check – Cannabis Processing and Manufacturing
• Additional Resources

4. Cannabis Lab Testing and Analytics

• Start Here – Cannabis Lab Testing and Analytics
• Read – The Business of Cannabis Lab Testing and Analytics
• Watch – Introduction to Cannabis Lab Testing and Analytics
• Watch – What is Your Motivation
• Watch – What is Your Motivation: New Operator
• Watch – What is Your Motivation: Experienced Operator
• Watch – Building Out Your Lab
• Watch – Lab Setup and Buildout: Instrumentation and Equipment
• Watch – Lab Setup and Buildout: Personnel
• Watch – The Lab Basics
• Knowledge Check – Cannabis Lab Testing and Analytics
• Additional Resources

5. The Business of Cannabis Distribution

• Read – The Business of Cannabis Distribution
• Start Here – The Business of Cannabis Distribution
• Watch – Introduction to The Business of Cannabis Distribution
• Watch – Evolution of the Distribution Sector of the Cannabis Industry
• Watch – Distribution in the Cannabis Supply Chain
• Watch – Core Functions of a Distributor and Distribution Business Models
• Watch – Distribution Services
• Watch – Distribution Business Management
• Watch – Branding
• Watch – Marketing
• Watch – Working with Brand and Product Partners
• Watch – Licensing and Permitting Needs
• Watch – Expansion and Scale Opportunities
• Watch – Funding Considerations
• Watch – Future of Distribution
• Knowledge Check – The Business of Cannabis Distribution
• Additional Resources

6. The Cannabis Retail Guide

• Start Here – The Cannabis Retail Guide
• Read – The Business of Cannabis Retail
• Watch – Introduction to The Cannabis Retail Guide
• Watch – Traditional vs. Cannabis Retail
• Watch – Basic Cannabis Retail Operations
• Watch – Compliance and Locations
• Watch – How to Set Up Your Retail Space
• Watch – Budtending Crash Course
• Knowledge Check – The Cannabis Retail Guide
• Additional Resources

7. The Business of Industrial Hemp

• Start Here – The Business of Industrial Hemp
• Read – The Business of Industrial Hemp
• Watch – Introduction to The Business of Industrial Hemp
• Watch – The 2018 Farm Bill: What did it do for Industrial Hemp: Part 1
• Watch – The 2018 Farm Bill: What did it do for Industrial Hemp: Part 2
• Watch – The 2018 Farm Bill: What Restrictions were put on Hemp
• Watch – The 2018 Farm Bill: What Does the Market Currently look like
• Watch – Hemp Seeds: Protein
• Watch – Hemp Seeds: Nutrient Dense
• Watch – Hemp Seeds: Omega Fats
• Watch – Hemp Fiber
• Watch – Hemp Fiber: Mold Resistant
• Watch – Hemp Fiber: Strong
• Watch – Hemp Resin: Cannabinoids
• Watch – Terpenes
• Watch – Hemp Farmers and Producers: Higher Income
• Watch – Hemp Farmers and Producers: More Sustainable
• Watch – Hemp Farmers and Producers: More Jobs
• Watch – The Future of Industrial Hemp: Hemp Products
• Watch – The Future of Industrial Hemp: Hemp Legislation
• Watch – The Future of Industrial Hemp: Hemp Farming
• Watch – The Future of Industrial Hemp: Market Size
• Watch – The Future of Industrial Hemp: Industrial Hemp in Corporate America
• Watch – Summary
• Knowledge Check – The Business of Industrial Hemp
• Additional Resources

8. Securing Real Estate for Your Cannabis Business

• Start Here – Securing Real Estate for Your Cannabis Business
• Read – Securing Real Estate for Your Cannabis Business
• Watch – Introduction to Securing Real Estate for Your Cannabis Business
• Watch – Segmenting the Cannabis Real Estate Market
• Watch – Regulations
• Watch – Supply Chain
• Watch – Rent vs Purchase
• Watch – Leasing
• Watch – Financing
• Watch – Hemp Considerations
• Watch – Lightning Round and Summary
• Knowledge Check – Securing Real Estate for Your Cannabis Business
• Additional Resources

9. Obtaining Licensing in the Cannabis Industry

• Start Here – Obtaining Licensing in the Cannabis Industry
• Read – How to Obtain Your License in Cannabis
• Watch – Introduction to Obtaining Licensing in the Cannabis Industry
• Watch – Background on the Evolution of Licensing
• Watch – Why Do You Need a Cannabis License
• Watch – Types of Licenses
• Watch – More Types of Licenses
• Watch – How License Programs Differ from State to State
• Watch – State vs. Local Approval
• Watch – Medical vs. Adult Use
• Watch – Vertical vs. Horizontal Licensing
• Watch – The Application Process
• Watch – Competition for Licenses
• Watch – How to Win a Competitive License-5 Pillars: Process
• Watch – How to Win a Competitive License-5 Pillars: People
• Watch – How to Win a Competitive License-5 Pillars: Facility
• Watch – How to Win a Competitive License-5 Pillars: Local Support
• Watch – How to Win a Competitive License-5 Pillars: Finance
• Watch – Buying a License
• Watch – Social Equity
• Watch – License Award
• Knowledge Check – Obtaining Licensing in the Cannabis Industry
• Additional Resources

10. Regulatory Compliance in the Cannabis Industry

• Start Here – Regulatory Compliance in the Cannabis Industry
• Read – Regulatory Compliance in the Cannabis Industry
• Watch – Introduction to Regulatory Compliance in the Cannabis Industry
• Watch – Licensing Application Process
• Watch – Complying with Licensing Requirements
• Watch – Obtaining Insurance
• Watch – Determine Appropriate License Type
• Watch – Operating Standards
• Watch – Labeling Requirements
• Watch – Advertising Requirements
• Watch – Safety Requirements
• Transportation Requirements
• Watch – Sampling and Testing Requirements
• Watch – Disposal Requirements
• Watch – Maintaining Business Records
• Inventory Tracking
• Watch – Standard Legal Compliance
• Watch – Industry Employment Qualifications
• Watch – Conclusion
• Knowledge Check – Regulatory Compliance in the Cannabis Industry
• Additional Resources

11. Marketing in the Cannabis Industry

• Start Here – Marketing in the Cannabis Industry
• Read – Marketing in the Cannabis Industry
• Watch – Introduction to Marketing in the Cannabis Industry
• Watch – The Creative Brief and Brand Directional Moodboard Process
• Watch – Logo Design
• Watch – The Naming Process
• Watch – Brand Strategy
• Watch – Stationary
• Watch – Cost
• Watch – Packaging
• Watch – Packaging Strategy
• Watch – Packaging Design and Sourcing
• Watch – Building a Website
• Watch – Building a Website: Tips and Tricks
• Watch – Importance of Photography
• Watch – Creating Marketing Collateral
• Watch – Public Relations
• Watch – Social Media
• Watch – Digital Marketing
• Watch – Experiential Marketing
• Watch – Cannabis and CBD
• Knowledge Check – Marketing in the Cannabis Industry
• Additional Resources

12. Sales in the Cannabis Industry

• Start Here – Sales in the Cannabis Industry
• Read – Sales in the Cannabis Industry
• Watch – Introduction to Sales in the Cannabis Industry
• Watch – Know Your Target Sales Market
• Watch – How to Get to the Buyer or Clientele
• Watch – Product and Industry Knowledge
• Watch – Onboarding an Account
• Watch – Sales: Tips and Tricks
• Watch – Best Communication Practices
• Watch – Why Cannabis Sales are Different than Other Industries
• Knowledge Check – Sales in the Cannabis Industry
• Additional Resources

13. Accounting Principles in the Cannabis Industry

• Start Here – Accounting Principles in the Cannabis Industry
• Read – Accounting Principles in the Cannabis Industry
• Watch: Introduction to Accounting Principles in the Cannabis Industry
• Watch: The Basics
• Watch: The Cannabis Industry from a CPA’s Standpoint
• Watch: This Thing Called 280E
• Watch: 280E – Knowing Inventory is Required
• Watch: Cash Flow Management
• Watch: Budgeting
• Watch: Teaching Point – Cash Flow Forecasting
• Watch: The Future of Accounting in the Cannabis Industry
• Knowledge Check – Accounting Principles in the Cannabis Industry
• Additional Resources

14. Human Resources and the Cannabis Workforce

• Start Here – Human Resources and the Cannabis Workforce
• Read – Human Resources in the Cannabis Workforce
• Watch – Introduction to Human Resources and the Cannabis Workforce
• Watch – Introduction to Human Resources
• Watch – Building your Hiring Brand
• Watch – Define the Role and Figure Out Who You Need to Hire
• Watch – Once You’ve Landed a Pool of Candidates to Interview
• Watch – Following the Interview Process
• Watch – Following the Importance of Onboarding
• Watch – Accessing the Most Skillful Talent
• Watch – Create Events to Celebrate Inclusivity
• Watch – How to Keep Great Talent
• Watch – Provide Meaningful Work for your Team
• Watch – Training and Professional Development Plans
• Watch – Provide a Platform for Feedback
• Watch – Ensuring Workplace Compliance
• Watch – Best HR Compliance Practices
• Watch – Employee Exit Strategy: Off-Boarding Plan
• Watch – The Future of Cannabis
• Watch – The Future of Cannabis: HR
• Knowledge Check – Human Resources and the Cannabis Workforce
• Additional Resources

15. An Investor’s Guide to the Legal Cannabis Industry

• Start Here – An Investor’s Guide to the Legal Cannabis Industry
• Read – An Investor’s Guide to the Cannabis Industry
• Watch – An Introduction to the Investor’s Guide to the Legal Cannabis Industry
• Watch – A Brief Overview of the Legal Cannabis Industry
• Watch – An Investor’s Guide to the History of Cannabis: Part 1
• Watch – An Investor’s Guide to the History of Cannabis: Part 2
• Watch – An Investor’s Guide to the History of Cannabis: Part 3
• Watch – An Investor’s Guide to the History of Cannabis: Part 4
• Watch – An Analysis of the Industry Supply Chain
• Watch – Identification & Analysis of Industry Subsectors: Research & Development
• Watch – Identification & Analysis of Industry Subsectors: Cultivation
• Watch – Identification & Analysis of Industry Subsectors: Processors
• Watch – Identification & Analysis of Industry Subsectors: Consumer Retail
• Watch – Identification & Analysis of Industry Subsectors: Real Estate
• Watch – Tips and Tools for Underwriting Cannabis Companies: International
• Watch – Tips and Tools for Underwriting Cannabis Companies: Macro Risks
• Watch – Tips and Tools for Underwriting Cannabis Companies: Federal
• Watch – Tips and Tools for Underwriting Cannabis Companies: Micro Risks
• Watch – Investment Summary
• Knowledge Check – An Investor’s Guide to the Legal Cannabis Industry
• Additional Resources

16. Bonus Content: A Roundtable Discussion on The Business of Cannabis Extraction

• Defining Extraction in the Cannabis Industry
• The Process of the Botanical Material and Ingredients
• Key Types of Extraction
• Is there a Different Product with Each Extraction Process
• What are the Cleanest Modes of Extraction
• What Extraction Method gives the Highest Yield Per Unit Time
• How will the Market Define Various Elements in Extraction
• Just Because a Product has a Label, can it be Trusted
• An Analogy for the Business Side of Extraction

17. Cannabis Business Essentials Final Exam

• Cannabis Business Essentials – Final Exam Locked
  

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