Isaac Rudansky – Ad Retargeting: Convert More Clients

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Isaac Rudansky – Ad Retargeting: Convert More Clients

• 52 Video lessons in HD
• 8h 25m of class content

LESSONS

CHAPTER 1: WELCOME AND INTRODUCTION
1. Welcome To The Retargeting Admasterclass
2. What Are Remarketing And Retargeting- Defining Our Objectives And Purpose

CHAPTER 2: THE DIGITAL ADVERTISING ECOSYSTEM: UNDERSTANDING HOW RETARGETING WORKS
3. The Digital Advertising Ecosystem – Part 1
4. The Digital Advertising Ecosystem – Part 2
5. Understanding Ad Exchanges And How They Work
6. What Remarketing Looks Like On The Inside
7. Quiz – Chapter 2

CHAPTER 3: DEVELOPING YOUR REMARKETING AND RETARGETING STRATEGIES
8. Audiences And Segments- The Foundation Of Your Remarketing Strategy
9. Understanding Intent Signals And Visitor Engagement
10. Behavioral Characteristics – The Composition Of Your Segments
11. Combining Characteristics – Infinite Possibilities
12. Characteristics That Matter To You – Your First Assignment
13. Quiz – Chapter 3

CHAPTER 4: PLANNING YOUR RETARGETING CAMPAIGNS LIKE A PRO
14. Funnel Based Segmentation – Funnel Mapping
15. Funnel Based Segmentation – Using The Funnel To Develop Your Lists
16. Using Your Website To Plan Your Remarketing Lists
17. Mapping Your Ad Groups Using Your Lists And Values – Part 1
18. Mapping Your Ad Groups Using Your Lists And Values – Part 2
19. Quiz – Chapter 4

CHAPTER 5: USING GOOGLE ANALYTICS TO DEVELOP AND BUILD YOUR AUDIENCE SEGMENTS
20. Introduction To The Google Analytics Tag
21. Logging Into Google Analytics Account & Retrieving Your Analytics Tracking Tag
22. Adding Your Google Analytics Tag To Your Website And Verifying That It’s Working
23. Quiz – Chapter 5

CHAPTER 6:TIPS, TRICKS & SHORTCUTS USING GOOGLE TAG MANAGER AS YOUR TAG MANAGEMENT SYSTEM
24. The Benefits Of Using Google Tag Manager
25. Signing Into Your Google Tag Manager Account
26. Adding Your Basic Google Analytics Tag Through Google Tag Manager
27. Setting Up Custom Button And Link Click Tracking In Google Tag Manager
28. Adding Page Level Scroll Depth Tracking In Google Tag Manager
29. Adding Custom User Engagement Timers In Google Tag Manager
30. Adding Google Adwords Conversion Tracking Through Google Tag Manager
31. Setting Up Your Google Adwords Remarketing Tag Using Google Tag Manager
32. Quiz – Chapter 6

CHAPTER 7: BUILDING YOUR REMARKETING AUDIENCES IN YOUR GOOGLE ANALYTICS ACCOUNT
33. Linking Your Google Adwords And Google Analytics Accounts
34. Introduction To The Google Analytics Audience Builder
35. Building Remarketing Audiences In Google Analytics Based On URL Attributes
36. Developing Remarketing Audiences Using Your Adwords Campaigns And Adwords Data
37. Setting Up Goal Based Remarketing Audiences In Google Analytics
38. Setting Up Event Based Audiences Using The Google Analytics Display Builder
39. Importing Remarketing Audiences From The Google Analytics Solutions Gallery
40. Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns
41. Data Drilldown – Using In-Market Segments To Enhance Your Remarketing Audiences
42. Quiz – Chapter 7

CHAPTER 8:INTRODUCTION TO CONFIGURING YOUR REMARKETING CAMPAIGNS IN GOOGLE ADWORDS
43. How Google Analytics And Adwords Talk To Each Other
44. Importing Google Analytics Goals Into Adwords For Conversion Tracking
45. Viewing And Analyzing Google Analytics Remarketing Audiences In Google Adwords
46. Quiz – Chapter 8

CHAPTER 9: USING THE GOOGLE ADWORDS AUDIENCE BUILDER TO BUILD YOUR RETARGETING AUDIENCES
47. Introduction To Building Retargting Ads Lists In Google Adwords
48. Building New Remarketing Lists Inside Google AdWords Final
49. Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic
50. Quiz – Chapter 9

CONCLUSION
51. Conclusion

FINAL QUIZ
52. Final Quiz

CLASS DESCRIPTION

Learn The Art And Science Of Profitably Remarketing And Retargeting To Increase Your Client Conversion Rates

AFTER THIS CLASS YOU’LL BE ABLE TO:

• Develop and build successful remarketing campaigns inside Google AdWords.
• Understand your website users from a psychological perspective.
• Lay the foundation of your campaigns by planning your remarketing list in advance.
• Use Google Tag Manager to track advanced audience characteristics.
• Use Google Analytics to collect the right types of data on your website visitors.
• Use advanced remarketing strategies like Dynamic Remarketing.
• Run fully comprehensive campaigns using third-party platforms like AdRoll.
• Expertly build your audiences with a range of professional tools.
• BONUS: Plug-and-play formula builder that will help you calculate all of the most essential KPIs that you need to manage, develop, and optimize your digital campaigns.

WHAT YOU WILL LEARN:

• What remarketing is, how the technology that enables it has evolved over the years and what remarketing looks like from the inside
• How to understand the digital marketing ecosystem and navigate ad exchanges
• Use affinity audiences and in-market segments to enhance your campaigns
• The basics of funnel-based segmentation / audience mapping
• How to use the funnel and your website to develop your retargeting lists
• The fundamentals of Google Analytics, Tag Manager and AdWords
• How to build audiences with Google Analytics Audience Builder
• How to build new remarketing lists in Google AdWords

WHO THIS CLASS IS FOR:

• Small business owners and startups who want to convert more clients.
• Ecommerce brands looking to increase online sales.
• Agencies who want to increase their digital marketing offering.
• In-house marketers who deal with strategy and expansion.
• Lead-generation affiliate marketers.
• Anyone wanting to start a career in digital marketing.
• SEO specialists wanting to diversify their skillset.
• Web programmers, designers, front end and full stack developers.
• Freelancers and businesses already working with Ads.
• Digital nomads looking for work that they can do from anywhere in the world.
• Marketing managers and reps looking to elevate their existing skills.
• Content Marketers.
• All levels of experience.

ABOUT YOUR INSTRUCTOR:

Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally. As one of the foremost paid ad experts in the world, Isaac Rudansky has helped over 900k students and has overseen millions of dollars in campaign spend.

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