Isaac Rudansky – Creating High Converting Landing Pages

Description

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Isaac Rudansky – Creating High Converting Landing Pages

• 52 Video lessons in HD
• 9h 43m of class content
• Exclusive bonus content

LESSONS

LANDING PAGE DESIGN FUNDAMENTALS
1. Laying The Groundwork For Good Design
2. The Myth Of The Perfect Landing Page Conversion Rate
3. The 3 Main Types Of Landing Pages And How To Use Them Effectively
4. Business Models And Understanding Your Conversion Actions
5. The AIDA Sales Funnel And The Online Decision Making Process
6. The Awareness Stage Of The Funnel … Where It All Begins
7. The Interest Stage Of The Funnel … Tell Me More
8. The Desire Stage Of The Funnel … I Want What You Sell
9. The Action Stage Of The Funnel … I’m Going To Buy What You Sell
10. The Fogg Behavior Model And How It Applies To Good Landing Page Design
11. Making Your Landing Page Design Memorable
12. Quiz: Landing Page Design Fundamentals

PRINCIPLES OF GOOD LANDING PAGE DESIGN: EXAMPLES, CASE STUDIES & BEST PRACTICES
13. The Primacy Of Product And The Concept Of Usability In Landing Page Design
14. Eschew Obfuscation … Clarity And The Quest For Fewer Question Marks
15. The 5 Second Usability Test In Landing Page Design (And How You Can Use It Now)
16. The Art And Science Behind Designing High-Converting Calls To Action (CTA’s)
17. Readability And Visual Hierarchy Landing Page Design
18. Respecting Web Conventions In Landing Page Design
19. Using Videos, Graphics And Imagery To Increase Landing Page Conversion Rates
20. Information Architecture And Accessibility – Landing Page Design Best Practices
21. Trust, Safety And Credibility (Part 1) Landing Page Design Best Practices
22. Trust, Safety And Credibility (Part 2) Landing Page Design Best Practices
23. Dedicated Landing Page Design Best Practices (Part 1)
24. Dedicated Landing Page Design Best Practices (Part 2)
25. Quiz: Principles Of Good Landing Page Design: Examples, Case Studies & Best Practices

PRINCIPLES OF PERSUASION IN CONVERSION RATE OPTIMIZATION
26. Using Scarcity To Improve Conversion Rates On Your Landing Pages
27. Principles Of Persuasion – Reciprocal Concessions & Reciprocity In Landing Pages
28. Principles Of Persuasion … Anchoring And Cognitive Dissonance Theory
29. User Scenarios And Contextual Perception In Landing Page Design
30. Quiz: Principles Of Persuasion In Conversion Rate Optimization

BUILDING A HIGH CONVERTING LANDING PAGE FROM SCRATCH
31. My Favorite Landing Page Builders And Getting Started With Our Unbounce Page
32. Getting Familiar With The Unbounce Page Builder And Adding Our Header Section
33. Creating A Logo In Photoshop And Using The Unbounce Image Uploader Tool
34. Working With Background Imagery In Landing Pages And Developing Our Hero Section
35. Creating A Form, Action Block, And Finishing The Hero Section In Unbounce
36. Discussing Landing Page Design Changes And Creating Our Primary Content Section
37. Finishing Page Content, Adding Icons, Footer And Working With Buttons Unbounce
38. Publishing Your Unbouonce Landing Page On Your Custom Domain
39. Adding Custom CSS In Unbounce To Create Professional Drop Shadows
40. Making Your Landing Page Design Work Better With Custom Javascript Snippets
41. Mobile Site Layout In Unbounce Based On Mobile Landing Page Design Guidelines
42. Designing Your Form Confirmation Dialogue In Unbounce And Testing Your Live Form
43. Assigning A_B Testing Variants In Unbounce And Assigning Traffic Weights
44. Integrating Your Unbounce Form Submissions With Your Mailchimp Account
45. Quiz: Building A High Converting Landing Page From Scratch

LANDING PAGE AUDIT IN ACTION
46. Wester Computer Audit (Part 1)
47. Wester Computer Audit (Part 2)
48. Wester Computer Audit (Part 3)
49. Wester Computer Audit (Part 4)
50. Quiz: Landing Page Audit In Action

CONCLUSION
51. Conclusion

FINAL QUIZ
52. Final Quiz

CLASS DESCRIPTION

Every Aspect Of Designing A Killer Landing Page For Higher Conversions

THIS CLASS YOU’LL BE ABLE TO:

• Build an effective and memorable landing page from scratch without using code.
• Understand the 3 main landing page types and know how to use them effectively.
• Persuade your site visitors to act using advanced psychological principles.
• Get into the hearts and mind of your customers by building users scenarios.
• Design high converting call to action (CTAs).
• Incorporate standard web conventions in your designs.
• Use Scarcity to improve conversion rates for your page.
• Use the Unbounce Page Builder to create a form, use an action block, work with backgrounds, add headers icons and buttons, custom CSS and many more features.
• How to perform a thorough landing page audit.

ABOUT ISAAC’S CLASS:

Designing landing pages that consistently engage and convert is key to gaining a huge competitive advantage in your business. In order to achieve this, you need to get insight into the buyer’s journey so that you can adapt and target your designs to your audience’s wants and needs.

In this class, you’ll learn how to apply universal psychological principles that you already understand to your landing pages so you can significantly increase your conversion rates. You’ll be able to test and refine your designs with exciting chapters packed with real-life case studies and experiments to illustrate each lesson. Enroll in this class today to transform the profitability and performance of your landing pages!

WHAT YOU WILL LEARN:

• The fundamental principles of professional landing page design
• Different types of landing pages and what their functions are including dedicated landing pages, micro-sites, full websites, home pages and product pages
• Know the conversion actions that are associated with common business models
• Understand the AIDA sales funnel and the online decision-making process
• The principles of readability and visual hierarchy in design
• How to create trust, safety and credibility for your landing page
• Mobile site layout in Unbounce

WHO THIS CLASS IS FOR:

• Freelancers
• Entrepreneurs
• Business owners
• Web designers and developers
• Anyone wanting to improve their landing page design skills
• Anyone wanting to increase their conversion rates
• All experience levels

SOFTWARE USED:

Adobe Photoshop CC

ABOUT YOUR INSTRUCTOR:

Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally. As one of the foremost paid ad experts in the world, Isaac has helped over 900k students and has overseen millions of dollars in campaign spend.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

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